winter final kashyap
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A
STUDY
ON
TO KNOW THE PREFERENCE OF STUDENTS REGARDING
SELECTION OF COACHING CLASSES FOR PREPARATION OF
ENTRANCE EXAMINATION
AT
IMS SURAT
SUBMITTED TO
VEER NARMAD SOUTH GUJARAT UNIVERCITY, SURAT
PREPARED BY:
KASHYAP MEHTA (MARKETING)
ROLL NO: 13
UNDER THE GUIDANCE OF:
MR.RAKESH LARA
VIVEKANAND COLLEGE FOR B.B.A.
SURAT
YEAR 2010-11
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DECLARATION
I KASHYAP MEHTA, hereby declare that the project report entitled TO KNOW THE
PREFERENCE OF STUDENDS REGARDING SELECTION OF COACHING
CLASSES FOR PREPARATION OF ENTRANCE EXAMINATION under the
guidance of MR. RAKESH LARA & MR. HARSHESH PATEL submitted in partial
fulfillement of the requirements for the award of the degree of Bachelor Of Business
Administration To Veer Narmad South Gujarat University, Surat is my original work
-research study carried out during 15th December, 2010 to 15th February, 2010 and not
submitted for the award of any other degree/diploma/fellowship or other similar titles or
prizes to any other institution/organisation or university by any other person.
DATE: SIGNATURE
PLACE: KASHYAP MEHTA
T.Y.B.B.A (SEM-6)
(MARKETING)
MARCH,2011
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ACKNOWLEDGEMENT
I feel great pleasure to express my feeling of gratitude to my academic guide MR.
RAKESH LARA & MR. HARSHESH PATEL for giving the valuable guidance and
suggestion for successful completion this dissertation and also to all other teaching staff of
Vivekananda college of BBA. Who have made me eligible to stand at this stage.
It was great pleasure to complete my winter training the healthy and co-operative
atmosphere at IMS SURAT. I enjoyed doing our training under the guidance of well-
experienced, intelligent, hard working and ambitious team, which will be a memory forever. I
am greatly indebted to the management & staff members of Angel for the valuable guidance
by them during my training.
I would like to express my kind acknowledgement to MR. RAHUL MANTRI of
IMS Learning Resources. For giving me permission to under gone training for project work
by providing necessary information and other staff member who supported me very friendly
during my project work.
This project work is very challenging opportunity for me to update myself. So, I
would like to give thanks to every one who helps me directly or indirectly in preparing this
project.
KASHYAP MEHTA
T.Y.B.B.A. (Marketing)
EXECUTIVE SUMMARY
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The education is the most important and necessary thing in our life and this competitive time
a man is only get high value through the education and the more important thing is masters
degree like MBA MCA and others. According to our system in order to get admission in the
master degree every student need to give entrance exam and the tuition classes of these all
exams are everywhere in todays picture.
This report contains education industry of Indian sector and the education system of India and
evolution of entrance exam system. It also contains the relative studies and information about
the various classes in the Surat like PT education, IMS and FUTURISM etc. The information
is very important for analysis and seeks of knowledge purpose.
After that the interesting information about the IMS institution which is also one of the most
reputed institution in the Surat. Related with its chairman and other key people and their
courses and students and past history of the classes. Its mission and vision and institution
provide services of different exams like CAT GCET MAT SNAP etc. The institution also has
its own publication and relevant information also included.
The main part of project is analysis of the data which are collected through the questionnaire
and interesting fruitful analysis of report is very important. The main aim of report and
analysis is to identify the preference of the students for tuition classes for their entrance exam
and which classes they prefer best and what is the main reason behind this is also added in the
analysis and data are present with help of charts and diagram will also provide deep
understanding to reader and it become very easy for analysis.
INDEX
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Ch. No. TOPIC Page No.
1 INDUSTRY PROFILE
2 COMPANY PROFILE
3 THEORETICAL ASPECT
4 RESEARCH METHODOLOGY
5 DATA ANALYSIS
6 FINDINGS
7 CONCLUSIONS
8 RECCOMENDATIONS
9 BIBLIOGRAPHY
10 ANNEXURE
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INDUSTRY PROFILE
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Triumphant Institute of Management Education Pvt. Ltd. (T.I.M.E.) is Indias leading test-
prep institute with a pan-India presence and is headquartered at Hyderabad. Established in
1992, T.I.M.E. today operates out of 200 offices located in 104 towns and cities across the
country. Over 50 IIT/IIM graduates form part of the core team at T.I.M.E.
T.I.M.E. is acknowledged as a multi-location, multi-programme training specialist run on
corporate lines and today offers a wide range of programmes not only for national and state-
level entrance exams like the CAT, MAT, IIT-JEE and AIEEE but also for international
exams like GMAT, GRE, IELTS and TOEFL.
Through its Campus Recruitment Training programme, T.I.M.E. trains thousands of students
every year in various engineering colleges across the country in aptitude tests and
communication skills as a part of preparing them for their campus placements.
T.I.M.E. also offers a unique IIT Foundation programme aimed at students of the classes 7th,
8th, 9th and 10th. This programme focuses on strengthening the student's conceptual clarity
of the fundamentals in Mathematics, Physics and Chemistry.
In keeping with its tradition of always maintaining a watchful eye on market trends and
tapping them, T.I.M.E. has introduced training programmes for the Chartered Accounting
CPT examination, Bank PO & Clerical exams, GATE and CSAT.
T.I.M.E. has achieved an important milestone of training more than 8 lakh students since
inception and over 1.5 lakh students in the last year alone for the various entrance
examinations. More than 70,000 students trusted T.I.M.E. for their preparation for the CAT
2010 Exam
When it comes to results, T.I.M.E. has always been head and shoulders above the rest.
7 T.I.M.E. students have secured 100 percentile in the CAT 2009 examination. 1212 students
who enrolled for T.I.M.E.s flagship programme, the CAT, made it to the prestigious Indian
Institutes of Management (class of 2012). This means that one in every two students at IIMs
have passed through T.I.M.E.
Not limiting itself to entrance exam training, T.I.M.E. has also successfully forayed into the
pre-school segment with T.I.M.E. Kids. The pre-school chain has currently 35 schools across
the four southern states. Apart from this, T.I.M.E. has also ventured into formal education
with its co-educational, non-residential CBSE schools. Currently T.I.M.E. School operates
out of two locations in Hyderabad.
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T.I.M.E.s performance in financial terms has been outstanding as well - it has grown from a
brand turnover of Rs. 10 crores in FY 2002-03 to Rs. 183 crores in FY 2009-10. The key
drivers of this success are T.I.M.E.s commitment to students, its pan-India presence, its
highly committed team of R&D professionals and its well-researched study material and
unique pedagogy.
Future Plans
The company is planning to continue its aggressive growth rate by adding new courses to its
product portfolio and increasing its market penetration by enhanced geographical spread.
T.I.M.E. Kids, the pre-school chain, which was launched in 2008 along with its chain of
primary schools and T.I.M.E. School, are expected to be the key drivers to the ambitious
plans that T.I.M.E has laid out for its growth. By 2012, T.I.M.E. is looking at over 100 pre-
schools being operational.
In order to support and sustain these growth plans, T.I.M.E. plans to increase the number of
full-time employees over the current base of 2000 employees in its faculty, research,
management, marketing and administrative teams.
Additionally, while T.I.M.E. has already made forays into the highly challenging area of
training for state-level engineering and medical entrance exams, it is now looking at
achieving a national presence in these fields soon. The company expects the number of
students being trained annually to increase from the current figure of about 150,000 to about
300,000 by 2013-2014.
In addition to this very creditable organic growth, T.I.M.E. is actively pursuing acquisition
opportunities in the field of education and training.
VISION
To create a hub of techno professional knowledge clubbed with exposure to the practical
scenario to enable the prospective students to get moulded into full-fledged responsible
corporate citizens to contribute for universal prosperity.
MISSION
To provide qualitative academic and practical inputs without compromising on the quality
and to empower the faculty members exposing them to the ongoing changes through
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imparting training and development programmes; to pass on their experience to the students
and in turn to make them able and responsible professionals; to upgrade the inputs on
ongoing basis and to incorporate whatever is required to cope with the changes in the field of
technical and professional education and training to achieve the vision of the institution.
PT was born on the 10th of July 1993 in Indore. We are 17 years old now.
PT symbolizes the epitome of a desire to excel and systematize operations in an industry
characterized by serious lack of structure and systems. PT's current area of operations
encompasses training students for various competitive exams in India for entrance to
prestigious careers like MBA, MCA, MMS/MCA, Pre Engineering Tests, GRE/GMAT,
PersonalityDevelopment Programs etc. PT's main focus area is quality education programs
for various competitive tests as well as development educational programs.
The dream began in 1993 from a family garage when Sandeep Manudhane, an IIT Delhi
graduate, took a bold decision and plunged headlong into the training industry, spurning
final admission offers from the IIMs. He preferred chasing his audacious dream Being a
major participant in a sunrise industry with unheard of opportunities, albeit for those
with the guts to tread the unbeaten track. PT trained 40 students in the first year of
operations in 1993-94.
The growth
From a humble start, today PT has evolved into a national chain of franchised educational
centers. From a one-man, one-location, one-product organization, PT has developed into a
multi-product, multi-location, professionally managed education corporate. PT was the first
to think of a franchise model in the competitive exams industry. From the first franchise
operation in 1998 to our eightieth in 2009, we have a come a long way. The PT network has
unmatched strengths. Strategically we have always been visionaries. Our being the first
successful franchisers in our industry is ample proof of the same. We are operationally very
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sound, too. Emphasis given on streamlined and consistent operations to ensure customer
satisfaction has paid us rich dividends.
Our systems, processes, procedures and methods to ensure quality delivery to students have
ensured a place of pride for PT in the annals of education industry in India. Functioning from
our base at Indore (and now Delhi and Pune), over the last seventeen years (1993 onwards),
we have sent thousands of young people to top institutes all over India. PT graduates, in fact,
today occupy positions of responsibility in the bluest of blue chips in India and abroad.
The intensive and result oriented classroom training sessions are a hallmark of PT's
operations. Through highly developed and mature classroom teaching modules, we deliver
knowledge that is interesting as well as result-oriented. Of those who join us, hundreds make
it regularly through the toughest of examinations to the best colleges of the nation like the
IIMs, MCA Colleges etc. High levels of discipline, formal & structured teaching methods,
and the latest and best quality courseware add to the punch that our faculty members provide.
Online All India rankings for various tests updated courseware and personal attention to all
ensure high customer satisfaction levels.
HISTORY
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Endeavor is an earnest attempt by few young entrepreneurs who after analyzing the
educational scenario in Gujarat after graduation felt that it was imperative to allay the
apprehensions and the myths from the minds of the students and to train them in the right
direction with a world-class contemporary pedagogy.
On 5th September 2004, on testing basis Endeavor started training and motivating a few
students with indigenously designed material and test series. The faculties themselves had
encountered the Entrance examinations, seen their patterns and its preparation too more
closely than anyone else in the industry had. This spirited attempt and the diligence put
behind it bore fruits. December, January and February saw the students putting up an
unprecedented show in the entrance exams season. The success was very conspicuous.Ripples were created in the education industry. The clear message to the student fraternity
was that if they dreamt it, they could achieve it with the right attitude and right approach.
And the young entrepreneurs sensed their dream coming true. The motive was noble and
right stones were laid. The confidence was sky high. Now the time was ripe to launch
Endeavor commercially as a full fledged institute. The small 300 sq. classroom cum office
now turned into a 3 room office with AC class room and 24 hours.
By November 2005, which means by a period 15 months Endeavor had carved a niche foritself in management education. CAT 2005 was not only the test of the students ability but
also the time for Endeavor to prove its mettle. As they say, action speaks louder than words,
the Endeavor students lived upto the expectations. 20+ students scored more than 90
percentile. And there was no looking back, as ratio wise Endeavor produced the best result
Gujarat had encountered by sending 10+ students out of a total of 50 students to elite
Business Schools of India like IIM Lucknow, IIM Kozhikode, IIM Indore, MDI Gurgaon,
IIFT, S.P. Jain Mumbai, Narsee Monjee Institute of Management Studies, IMT Gaziabad,
Nirma Institute of Management and UBS Chandigarh.
Vision
To build a strong pan-global network of centers of excellence - in area of training for
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competitive examinations, with dedication to development of each student.
History
Foundation Studies for Management, nicknamed FuturiSM by its students of CAT-2003
Batch, was founded by XLRI alumnus Hasmukh Agrawal on 18th May, 2002. Hasmukh
Agrawal had done his engineering from NIT-Allahabad in 1989 and MBA in PM & IR from
XLRI in 1991. Started in rented premises, with just seven students for CAT-2002, FuturiSM
has made rapid strides since. After having vast experience as a professional in Cement
Conglomerate ACC Ltd. and oil giant Bharat Petroleum Corporation Limited, and as an
industrialist in food processing sector; Hasmukh Agrawal set out to do what he was best at
that is teaching. He identified coaching for CAT and other competitive examinations as his
niche.Futurism, under the able guidance of Hasmukh Agrawal, only went from strength to strength;
providing quality coaching for all the variety of competitive examinations, and delivering
phenomenal results from year to year. The commitment of faculty and staff towards
betterment of students lot and towards students career made the institute grow from 7
students in calendar year 2002 to more than 500 students in calendar year 2006 making it
one of the fastest growing institutes in India. In the mean time, the institute also grew to
become a multi-location institute with opening of its branch in Vadodara in year 2005, again
on 18th May.
Growth
In a short span of four years institute has grown from 7 students to more than 500
students. FuturiSM has also expanded the basket of its services from only CAT coaching to
include training students for state CETs, GMAT, GRE, TOEFL & IELTS. The institute also
provides personality development programs, and specialized programs aimed at on-campus
and off-campus recruitment processes. FuturiSM today caters to learning needs of more than300 students in Surat and more than 200 students in Vadodara annually.
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Company profile
IMS Vision
IMS will be an organization recognized globally by employees, students, shareholders,
educational institutes, industry and public as a mentor, motivator & guide. Our credo will be
excellence through innovation, empathy, ethical values and teamwork. IMS will help with
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all those who interact with it, to achieve the best career opportunities to realize their dreams
and succeed globally.
IMS Mission
At IMS, we are driven by our core values of being a Mentor, Motivator & Guide. We
nurture aspirations and facilitate continuous learning, to realize individual potential and
growth. Our products and services encourage a positive attitude, enhance knowledge, and
build relevant skills. We will continue to achieve this through an environment of excellence
and growth with optimal utilization of resources.
THE MAN BEHIND IMS
Born on 6th Nov 1935 in Dharwar, Nagesh Raghunath Rane was the eldest of 7 siblings.
His father was a policeman and Nagesh underwent hardship and struggled with life-and-
death questions at an early age. As a child he was adventurous and unconventional, his
restless mind feeling stifled by regular classes. However he matured into a brilliant and
hardworking boy taught and studied in Hubli at the same time and took a double post
graduation in Economics and English despite overpowering financial problems that
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assailed his family. Soon he realized that there was not much scope in a small town like
Dharwar and he scanned ads in the newspapers for opportunities outside his hometown.
It was at such time that an inviting ad beckoned the trailblazer to Calcutta. After a small
stint in TOI, he moved to India's commercial capital Mumbai. He taught as an English
Lecturer in HR College of Commerce & Economics for about 7 years where apart from
starting a course on Effective Business Communication, he met and married Leela, a
lecturer in the English Department. In 1970, IIM Ahmedabad appointed him as a part time
lecturer in the Written Analysis and Communication department for their Business Writing
Course. For 2 years he bided time traveling between Ahmedabad and Mumbai. It is during
these trips that the idea of IMS germinated.
All through his teaching career, he had seen young students confused and clueless about
career avenues, a small town education offered. All over India, there were those who had
the resources for an international education but no awareness about courses available,
entrance requirements and whom to approach. India, he realized had a huge talent pool
going waste. In the late 70s he released the first set of material of its kind on attempting
CAT and later went on to add GRE, GMAT and TOEFL, which he painstakingly prepared
himself. These were the humble beginnings of IMS.
He was sure that teaching was his calling and genuinely desired to mentor and motivatespecially those who had the potential for bright careers. What was unique about Professor
Rane was the time he gave each of these students to selflessly guide them into the careers
they were cut out for. Being the visionary that he was, he had his own meter for measuring
commitment and he knew the minute he met a student what he could develop into. He
spoke to them, delved into their dreams, hopes and aspirations that they would've otherwise
feared to voice and supported them through the phase when dreams take the shape of
workable plans. He stayed with them helping them through initial hurdles and difficulties
even sponsoring some of their business enterprises till they could sustain themselves. He
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dealt with each of his students as he would his own children and had a distinct way of
interacting with each of them. Students grew so fond of him that they trusted him
completely with their problems, personal, family or career related. Students flocked around
him not merely for the obvious pedagogic inputs but more for the life-transforming
motivational mentoring that he provided. He was able to touch the lives of everybody who
came in contact with him.
In the late 70s, working out of a table in his CA friend's office, he started Institute of
Management Studies (IMS) to help students through the most difficult phase of their
transition from student to corporate life. Starting with a first batch of 7 students, he grew
the business with his dedication - not only to the business but also to his student's welfare
and success. Professor Rane was a man ahead of his times - he not only identified MBA as
an education opportunity well before the current craze, but also identified key success
factors in a business, which dealt with young, highly intelligent minds. One unique feature
of his business model was that he had very few professionally qualified full-time teachers -
almost all the instructors, test-makers, counselors were successful ex-students of IMS who
out their love for Mr. Rane and dedication to associate with a man who had such a large
influence on their lives took time out of their busy schedules to help the future generations
of young minds in their quest for higher education.
From a small table space in Tardeo catering to 7 students, IMS outgrew city limits as an all-
India correspondence course and later to 53 centres across the length and breadth of the
country. The students who took up an international education on his advice crossed national
borders as well. The fold has spread not only to the top B-schools across the country but
also wherever in the corporate world they have made their presence felt, they believe they
owe a lot to the singularly inspiring efforts of Professor Rane who they remember tenderly
even today. Professor Rane passed away on December 5 1994 of a heart attack but his
charismatic personality and generosity of spirit remain an evergreen nostalgia etched in the
hearts and minds of those who can by no means forget his impact on their lives.
"The remarkable thing about Prof. Rane was that he did not just talk inspirationally, he
actually helped so many people, including me, to work towards realising our dreams. Every
conversation we had with him proved his phenomenal sincerity of intention and purpose,
which he never failed to fulfil." Says Sandeep Varma ICOMO
Here's what Somak Ghosh, FMS 1993, now Director, Project Finance and Infrastructure,
Rabo India, has to say My association with IMS started in 1991 when I joined thecorrespondence course of IMS. Right from the early days I was attracted to Mr Rane
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(whom we all lovingly referred to as Sir) philosophy of teaching as a vocation and was
motivated to come back and do my bit as an instructor after completing my MBA course.
Sir soon became a focal point in my life and there are a number of reasons why I believe
that this association is one of the fondest in my life and why nearly 10 years after his death
I hold him in the highest regard and esteem. To Sir, we were all special, like his children
and he shared our dreams and fears, had a word of encouragement when we faced problems
and motivated us to give our best whether in our personal or professional lives. Sir was
someone who was old enough in years and wisdom to be a father, but young at heart to be a
friend. During my association with Sir I spent some of the best times in my life and made
friendships with people who I have a lot of regard for - personally and professionally. For
me personally, I can never forget December 5, 1994 when I was woken up at about 6 am
with the terrible news of Sir's untimely demise - December 5 also happens to be my
birthday - and till date on this day when I get up in the morning, the first thought is that one
of the people I was closest to is no longer there to share this day with me. I will always
cherish memories of Sir and consider myself privileged to have spent the time I did with
him."
MESSAGE FROM MD
This article is written from a simple perspective; to contribute in a way, to the realization of
two dreams, one of our respected president, Shri A.P.J.Abdul Kalam, who proudly says
"India must be one of the developed countries by circa 2020", and the other one that of
"The Feel Good Factor"(India Shining!) that our former Prime Minister Shri A. B.
Vajpayee and his cabinet have envisioned.
The realization of these visions is dependent on two factors:
The faith of the Indian people in their national leaders, their pride in building India.
These leaders making the people believe that their dreams can come true by
providing sound policies, achievable plans and providing an environment for doing
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.
Each of us must recognize our role in contributing to the 'Success of India'. We should all
do our bit in order to make India a developed nation by 2020 and the shining factor will be
a natural consequence. Indian ingenuity and ethos has to flow a natural and unhindered tide.
The "Made in India" label needs to be accentuated and added credibility to, for the world to
gain faith and belief in us. For this, we will have to do away with slipshod products and
services across all sectors. Faith, please understand, is difficult to achieve, but easy to
loose, given poor products. The national pride riding high in the minds of thousands of
Indians has motivated them to do things par excellence compelling the world to sit up and
take notice
IMS PUBLICATIONS
IMS Publications, a division of IMS Learning Resources Pvt. Ltd. was set up in 2003 to
address all career-related concerns and information requirements of students -- right from the
10th standard till the postgraduate level and in careers as diverse as management, engineering,
commerce, health sciences, pure sciences, arts & humanities, fine arts, vocational streams etc.Taking this mandate forward in the management vertical, IMS Publications today has a
repertoire of offerings comprising a complete solution for any aspirant of management
education. These include a monthly magazine, Advanc'edge MBA along with its web portal,
an annual career guide along with an online B-school directory, and the B-school Tour - the
first ever event launched in the country to facilitate direct interaction between Indian B-
schools and MBA aspirants. In the coming years, IMS Publications plans to make forays into
other verticals, to finally pitch itself as a one-stop shop for career-counseling and information
pertinent to all mainstream and alternative careers.
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IMS PRODUCTS
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INTRODUCTION
A company is main question in relation to selling their products or services use does be: How
do I get people to buy my product? Nowadays companies still greatly appreciate the answer
to this question but they have also realized that getting customers is not the only thing they
need to do. In todays rapidly moving world consumers dont stick with products for life.Advertisements and an increased feeling of independence have created consumers that will
switch brands or products as soon as the feel the need to do so. What companys look for in
this consumer environment is creating a so-called brand loyalty? This project will explore
the ways companies go about in creating this brand loyalty and it will investigate the
circumstances and effects that come with it. It will start of by thoroughly explaining what
brand loyalty exactly is. After that an overview of key success factors stimulating brand
loyalty will be given and we will have a look at how these factors are influenced by different
conditions. Examples will be provided. The relationships between brand loyalty and brand
commitment and satisfaction will be explored. Finally a conclusion will be reached on how
important brand loyalty is to companies and for what reasons.
WHAT IS BRAND PREFERENCE?
Definition
Measure ofbrand loyalty in which a consumerwill choose a particular brand in presence
ofcompetingbrands, but will accept substitutes if that brand is not available.
Brand Preference
The stage of brand loyalty at which a buyer will select a particular brand but will choose a
competitor's brand if the preferred brand is unavailable. See Brand Insistence; Brand
Recognition.
http://www.businessdictionary.com/definition/measure.htmlhttp://www.businessdictionary.com/definition/brand-loyalty.htmlhttp://www.businessdictionary.com/definition/consumer.htmlhttp://www.businessdictionary.com/definition/competing.htmlhttp://www.businessdictionary.com/definition/brand.htmlhttp://www.investorwords.com/37/accept.htmlhttp://www.businessdictionary.com/definition/substitutes.htmlhttp://www.investorwords.com/8894/available.htmlhttp://www.businessdictionary.com/definition/brand-loyalty.htmlhttp://www.businessdictionary.com/definition/consumer.htmlhttp://www.businessdictionary.com/definition/competing.htmlhttp://www.businessdictionary.com/definition/brand.htmlhttp://www.investorwords.com/37/accept.htmlhttp://www.businessdictionary.com/definition/substitutes.htmlhttp://www.investorwords.com/8894/available.htmlhttp://www.businessdictionary.com/definition/measure.html -
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In laymens words true brand loyalty refers to consumers sticking with a brand out of feelings
of commitment towards that brand. For instance, when you bought a tube of Prudent
toothpaste and you found it ok, you will not have to spend any valuable time on looking for
other toothpaste brands, because you are already familiar with it. However, for a more brand-
loyalty-sensitive product class like beer, the probability that a consumer will stick to one
brand (like Grolsch Beer) is much higher.
Brand Loyalty Defined
You learn that creating customer loyalty is neither strategic nor tactic; rather, it is the
ultimate objective and meaning of brand equity. Brand loyalty is brand equity.
So, what constitutes brand loyalty? According to BLOEMER AND KASPER, brand loyalty
implies that consumers bind themselves to products or services as a result of a deep-seated
commitment. To exemplify this point, they rendered a distinction between repeat purchases
and actual brand loyalty. In their published research, they assert that a repeat purchase
behavior "is the actual re-buying of a brand whereas loyalty includes "antecedents or a
reason/fact occurring before the behavior.
BLOEMER AND KASPER further delineate brand loyalty into "spurious and "true loyalty.
Spurious loyalty exhibits the following attributes:
Biased
Behavioral response
Expressed over time
By some decision-making unit, with respect to one or more alternate brands
A function of inertia
True brand loyalty includes the above, but replaces inertia with a psychological process
resulting in brand commitment Next, let's turn to how this psychology plays out in the
branding process.
Brand loyalty is based on the amount of brand commitment. The amount of commitment is
not fixed, but can be considered as a continuum. The amount of commitment is based on the
type of brand satisfaction. In this article, two types of satisfaction are taken into account. For
the sake of this paper, a distinction has to be made between manifest and latent brand
satisfaction. First, what is brand satisfaction? BLOEMER defines it as the outcome of the
subjective evaluation that the chosen alternative (the brand) meets or exceeds the
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expectations BLOEMER then makes a distinction between manifest and latent satisfaction.
The distinction basically rests on the degree of elaboration. This in turn depends on the level
of motivation and capacity that a certain consumer needs in order to evaluate the product.
Manifest satisfaction is the result of a high degree of elaboration. Latent satisfaction is based
on the fact that the consumer is not fully aware of his/her satisfaction, because of a lack of
motivation and/or ability of the consumer to evaluate his/her brand choice
He linkage between satisfaction and brand loyalty Many literatures have been written on the
relation between brand loyalty and consumer satisfaction. This relation seems quite obvious.
Later on we will deal with an article from BLOEMER and DE RUYTER (forthcoming) in
which they introduce some moderating effects on this relation. But before we do this, we will
describe factors that influence consumer satisfaction. In this respect Oliver (1981 & 1993)
provides us with some interesting insights. Oliver describes the process of consumer
dissatisfaction with help of the disconfirmation theory. Shortly explained, this theory assumes
that consumer satisfaction or dissatisfaction results from a positive or negative discrepancy
(or disconfirmation) between the outcome and the expectations regarding a purchase
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RESEARCH METHODOLOGY
1. RESEARCH
Research always starts with the problem, its purpose to find the answer of the question with
application of scientific method, it is systematic and intensive study directed towards more
complex knowledge of the subject studied.
RESEARCH MATHODOLOGY :
It refers to all those methods that are used for conduction of research with systematically
solve the research problem.
RESEARCH PROBLEM:
To know the preference of students regarding selection of coaching classes for preparation
of entrance examination.
OBJECTIVE OF STUDY:
Main objective:
To know the preference of students regarding selection of coaching classes for preparation of
entrance examination.
Subsidiary objective:
To know the students preference to select the stream for further study.
To understand the factor that influence student while going for further study.
To know that students give more importance to which parameter for selecting the
coaching classes.
To know the awareness of students about tuition classes.
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CHOOSE THE RESEARCH DESIGN
The research design is the method and process for the conducting particular study. Broadly
speaking, it is can be grouped in the three main category-exploratory, descriptive, causal
EXPLORATORY
An exploratory research is the discovery on new idea and generally based on the secondary
data
D E SCRIPTIVE
Descriptive study is use when researcher interested in knowing the features of certain group
like sex, age, educational level. Occupation etc.
CAUSAL
As the name implies a causal design investigates the cause and effect relationship between
two or more variable
The research design in this report
In this report as a research design the descriptive research is well suitable, because a whole
report is based on the primary data,.
DETERMINING THE INFORMATION NEEDED
In the research report it is very important to determine the research had collected primary
data or secondary data. Sometimes, the research study is based on both data.
The source of data can be divided in the two categories
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1. Primary data
The primary data are those data which are collected by the any researcher first time and
before it no one have collected those data is known as the primary data .
2. Secondary data
The secondary data are those which are collected by others before a few time and we are
using it for our uses is known as the secondary data.
This report contains only PRIMARY DATA, because the data are collected on the
basis of questionnaire and analysis and tabulation also done on the basis of data
collected through the questionnaire.
DESIGN DATA COLLECTION FORM
Observation method
This method suggests the data are collected through ones observation.
Survey method
In this marketing research field survey are commonly used to collect the primary data from
the respondent. Survey can be done by four ways which are described above.
By mail is the method in which the questionnaire is send to the address of the respondent and
respondent fill it and send it again to the researcher. This is use when the research based on
long questions.
DETERMINE SAMPLE DESIGN & SAMPLE SIZE
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The researcher needs to decide the data collection form which are sample design and sample
size. The survey has two types
Census method
Survey method
The requirement of the preference of the students regarding the selection of tuition
classes for preparation for entrance exam sample survey and the researcher had
choose 170 samples.
Benefits of study:
The researcher will know the preference of the students regarding the post
graduation degree,
The researcher can know the choice of the students towards the institutions are
available in the current market,
The researcher can evaluate the mindset of the students related to the institute,
entrance exam different courses etc.
Limitation of study:
It may be possible that the students may not give proper reply to the researchers
questions.
During the research of the questionnaire some human and mechanical errors may
be occurring.
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1) You are studying in which stream at present?
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B.com BBA BCA Any other
FIELD STUDENTS
B.COM 45
BBA 77
BCA 48
OTHERS 0
TOTAL 170
INTERPRETATION:
According to this answer the most of people are interested in the BBA that is they are most
interested in the specialised field rather than study in the B.COM. And the most of people are
capable to spend high fees in BBA for their bright future rather than study in the B.COM.
The people and their parents are more interested in study IT and BUSINESS or
CORPORATE field.
2) From the following which course is preferred by you in future for further
studies?
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MBA MCA Any other
COURSE STUDENTS PERCENTAGE
MBA 101 59.42
MCA 40 23.53
OTHER 29 17.05
TOTAL 170 100
INTERPRETATION:
it is very clear that the students prefer the MBA more compare to MCOM and MCA because
the analyser had choose 45 members from the BCOM and the 29 members only show
positive aspect with M.COM. Same way the analyser had choose 48 members in the BCA but
only 40 members are choose the option of MCA. Only the BBA or business is the field in
which the researcher has choose 77 respondent and 101 members positive towards the MBA
and the overall ratio of MBA is also about 59.41% means 60%. so, it conclude that the
students are more interested in m.ba after that the MCA and very least number of people are
choose other field may be M.COM , B.ED and other option.
3) If an opportunity comes and job is offered to you after graduation what will you do?
You will continue with your future studies you will select a job
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PLANNING STUDENTS
STUDY 100
JOB 70
TOTAL 170
INTERPRETATION:
According to this survey most of people prefer to study furthered in place of doing job. the
ratio of study: job is 58:42.it means that most of people select further study of the master
degree and for that it is very important to give entrance exam to get admission in the good
institution and it is a good opportunities for the tuition classes of the entrance exam, because
around 60% people will decides to study in the MBA or MCA or other masters field.
4) From the following select the reason which forces you to go for further studies?
To expand the knowledge Better job or better future
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Status To fulfil your goal To start business
REASON
PREFERENCE OF
STUDENTS
PERECENTAGE
KNOWLEDGE 34 14
BETTER JOB 109 44
STATUS 15 6
GOAL 45 18
START BUSINESS 45 18
TOTAL 248 100
INTERPRETATION:
Based on the survey 44% of people are interested in doing risk free and good
job.18%students are not interested in job but they are interested to start a new venture and
they want to be an entrepreneur. And another 18%people are interested to achieve there goal.
Their goal may be to get a good job or to be entrepreneur or their goal. Another 14%want to
expand their knowledge. And rest 6%want to make their status in the society with the help of
education.
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5) From the following which examination you want to give for your further studies?
GCET CAT MAT
EXAM STUDENTS PERCENTAGE
GCET 128 62
CAT 51 25
MAT 27 13
TOTAL 206 100
INTERPRETATION:
This analysis clear that the most of students give GCET because they think that the future of
Gujarat is good due to stable economy . They are almost about 62% which is more than half.
The reason is that the parents are not ready to send their childerence in the out state.
The 25% people prefer to give CAT exam because the CAT exam is applicable in the all over
India and people who are ready to go in other state for the study. .
The one of the reason of least people in the MAT is that the MAT is only applicable to the
MBA preparation it doesnt help to the students of MCA and other field. There are only 13%
students interested in to give MAT entrance exam.
6) From the following which one influences the most to give the entrance exam for
further studies?
Family members Relatives Friends
Neighbour Mentor Any other
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SOURCE STUDENTS
FAMILY 121
RELATIVES 19
FRIENDES 94
NEIGHBOUR 1
MENTOR 11
OTHERS 37
INTERPRETATION:
The family members have high influence on the students because 121 students told that the
family members have recommended. The second rank is achieved by the friends group which
is 94, in that the influence of friends and the awareness given by the friends may work. The
third priority given to others 37 that may be community members and other lecture and
educational programmes etc. The fourth category is relatives in which the educated and
experience relatives may recommended to applier in the entrance exam. Mentors also boost
up the students while in lecture and the avenues of college campus and it may be possible that
the college had arrange any program for awareness of entrance exam.
7) Which parameters are important to you while selecting the coaching classes?
Brand name Location materials of classes
Faculties Atmosphere Fees
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PERAMETERES STUDENTS
BRAND NAME 33
LOCATION 33
MATERIAL 78
FACULTIES 70
ATMOSPHERES 39
FEES 108
INTERPRETATION:
In this case, the students are fees sensitive and belongs to middle class because 108 students
are first think about fees structure of tuition classes and they will attracted by those classes
which have moderate or low fees. Beside of fees students also think about the quality of
material because 78 students think about the good easy and understandable material. The
quality of education and teachers also make difference and 70 students are think about
teachers. The atmosphere of the class is also matter because the students only can study
where good atmosphere is available. The location and brand name of classes is also effect on
the preference of students they think about reputed classes like PT, IMS, FUTURISM AND
ENDEAVOR etc.
8) Rate above parameters on following scale?
Very Important(5)
Important(4)
Neutral(3)
Not important(2)
Not at all(1)
Brand name 37 55 41 33 4
Materials of classes 88 53 26 2 1
Location 32 56 45 29 8faculties 113 35 11 7 4
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Fees 75 38 30 15 12
INTERPRETATION:
44 students give high importance to the brand name of class and they only preferred to the
tuition which have good brand name. 4 students give not any importance to the brand name
and they just give importance to the other factors of tuition classes.Material is very important thing for the study and 88 people give most preference to the
material and 1 student give less importance to material that may give high importance to
faculties and other.
Location is not given high priority by the students because only 32 students give high
preference and 8 people not believe that the location is important.
Faculties are thee central part of progress of classes and 113 students give most priority to the
faculties and 4 people may believes that the faculties are not importance they may be depends
on material and other factors.
Fees is the main aspect that the most students prefer and 75 students thing about fees
structure and 12 students give low preference to fees structure.
9) If you come to know about promotional offer (discount on fees) of any classes, what
will you do? (Select any one)
For me money has more priority than classes.
For me quality of education is more important than money
PRIORITY STUDENTS
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MONEY 23
QUALITY OF
EDUCATION 147
TOTAL 170
INTERPRETATION:
In this survey, very lease people attract with discount and promotional schemes like reduce
fees and other because the 23 students only attract due to money and other discount schemes.
The remaining students are interested in am\analysis of quality of education and they will not
attract by the schemes; but they will attract by the teaching skills ,teachers, and the
knowledge and material of the classes. In short the students are education sensitive not
scheme sensitive.
10) Tick () to show effectiveness of coaching classes on following parameters as per
your knowledge.
Result Experience faculties Material
IMS 121 102 98
PT 89 77 73Endeavour 32 36 51
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Futurism 20 30 30
TOTAL 262 245 252
INTERPRETATION:
As per the knowledge of the students they believe that the IMS is not only preferable in the
material but also preferable in terms of results and faculties. So, the material may be
understandable and faculties are good. The Pt is also optimistic results in terms of material
and result and faculties; but it cant defeat the IMS as per the knowledge of the students.
Endeavours get third and moderate rank while futurisms get lower rank in comparison with
PT and IMS.
11) If any opportunities come, from following which one you select for further studies?
PT Endeavor IMS Futurism
CLASSES STUDENTS PERCENTAGE
PT 51 30
ENDEAVOR 18 11
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IMS 91 53
FUTURISM 10 6
TOTAL 170 100
INTERPRETATION:
In the last analysis the most of students prefer to go IMS which is more than 50% means half
of the students wants to go at IMS as entrance tuition and after that PT EDUCATION will be
second choice of students to go in the entrance exam.
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Based on the charts and data the researcher comes to following findings:
According to first question most of students which is around 50% prefer management
study and their goal may be to study in reputed management institution and the
students who wants go in master degree selects management field.
Based on second question, 60% students wants to be a MBA and 23% students do
MCA very least number of students wants to do other courses like MCOM B.ED etc.
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Researcher has found in third issue that the 100 students wants to carry on their study,
although they will get the opportunity of job and 70 students will leave study if they
get good job because of their personnel, family and financial problem. In the essence
of third question is that the most of students give more important to study rather than
job.
In four question the high number of students wants to do a good job ; but meanwhile
many also wants to be a entrepreneur and starts new business with help of study.
Many wants to achieve goal and thee goal may be good job and many wants to
expand their level of knowledge and les students prefer status in the society.
GCET get very high priority because many students wants to study in the Gujarat and
since the Gujarat is looking as the rapidly developing state and other important reason
is that the researcher also consider girls students. It may be possible that the girls may
not prefer to go outside of the Gujarat.
In sixth question, the family and friends are more influence students to give entrance
exam for further study. Relative mentor and others are also influence but in less
proportion.
While selecting classes most of students are highly sensitive towards fees and material
and teaching skills of teachers also get good priority and the wishes of students also
positive regarding to the atmosphere of class and little bit students also consider brand
name and location as the stimulating factor of selecting tuition class.
From total number of respondents, they give more priority to fees, materials and
faculties as compared to brand name and location.
According to ninth question, in this highly competitive time where education is more
important than money and the students also follow that path. They also give more
priority to level and quality of education rather than money this is the main conclusion
because 86% thinking more about education in place of money.
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According the knowledge of students they choose the IMS as the best tuition classes
for the entrance exam based on the result experience and material where very least
preference of students in the favor the FUTURISM classes for the entrance exam
based on given parameters.
In the last question most of students preference is the IMS and the most second
priority is given to the PT education where same time the FUTURISM and
ENDEAVOR from the same section of students.
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RECOMMENDATIONS
According to the project report and analysis the researcher recommends to the
company that the competition is increases at the cut throat level. So, company should
be reducing their fees and they should be set the level of fees as per the level of
competitors like FUTURISM classes. Since, the quality of education is not much
differing between IMS and FUTURISM classes.
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The material is also one of the big issue the company should give material with rich
quality of paper because the material of well known classes like PT & ENDEAVOR
is much better than IMS.
The students give weight to the class atmosphere and the class atmosphere of
ENDEAVOR & PT is much good compare to IMS. So, IMS need to improve their
class atmosphere.
The IMS should be lineate in the recovering fees. They should give good time period
between to installment of fees. This facility is available at the personnel teachers and
other classes like FUTURISM. In future, other classes may provide this kind of
facility. So, company need to think about this important matter.
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Topic: - To know the preference of students regarding selection of coaching classes
for preparation of entrance examination
DECLARATION
Dear Respondent
I am student of VIVEKANAND COLLEGE FOR BBA, SURAT. In which Ihave to do project report on study of student preferences for selection of coachingclasses for preparation of entrance examination. I would like to inform you as you are
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the member of sample size of my survey, I expect you co-operation in my study. Thisdata will be kept confidential and will only be used for survey purpose.
QUESTIONNAIRE
1) You are studying in which stream at present?
B.com BBA BCA Any other
2) From the following which course is preferred by you in future for further studies?
MBA MCA Any other
3) If an opportunity comes and job is offered to you after graduation what will you do?
You will continue with your future studies you will select a job
4) From the following select the reason which forces you to go for further studies?
To expand the knowledge Better job or better future
Status To fulfil your goal To start business
5) From the following which examination you want to give for your further studies?
GCET CAT MAT
6) From the following which one influences the most to give the entrance exam for
further studies?
Family members Relatives Friends
Neighbour Mentor Any other
7) Which parameters are important to you while selecting the coaching classes?
Brand name Location materials of classes
Faculties Atmosphere Fees
8) Rate above parameters on following scale?Very Important Important Neutral Not important Not at all
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(5) (4) (3) (2) (1)
Brand name
Materials of classes
Location
faculties
Fees
9) If you come to know about promotional offer (discount on fees) of any classes, what
will you do? (Select any one)
For me money has more priority than classes.
For me quality of education is more important than money
10)Tick () to show effectiveness of coaching classes on following parameters as per
your knowledge.
Result Experience faculties Material
IMS
PT
Endeavor
Futurism
11) If any opportunities come, from following which one you select for further studies?
PT Endeavor IMS Futurism
PERSONAL DETAILS
Name: -
Address: -
Mobile No: -
E-mail ID: -
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