why women don't all need to work at vogue

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The Fight for Feminine ProfessionsWhy we don‘t all need to work at VOGUE

Presented by: Keren EldadDirector, Marketing & Business DevelopmentMEMONICKeren_Eldad@hotmail.com3-21-2010

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A million girls would kill for this job

A bit skewed, no?

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It can be great, and could be you

But consider the challenges

It was me.

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But it can‘t be for everyone

It’s time to abandon the myth

• Small market• Very competitive from start to finish• Finite• There ARE other jobs, and

other fields

If you try, you might be capable of more.

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Why not be a CEO? (of another type of company)

Be the change

Stat: Female CEOs make up only 3% of all CEOsin the UK. Same in U.S.(despite taking up 45% ofall managerial jobs, and making up over 30% of each workforcePercentage-wise, the share was already half-waythere in the 1980sMaybe back then, media role models were better*source: Forbes, Newsweek

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The way they were...

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What‘s stopping us? (Hint: not the kids)

It’s time to ignore these, and make new rules

• Women are not mentored* or socialized to desire top jobs • Male culture (in medicine,

technology, finance, etc) is alienating to women – who don’t like office politics. Or sports.

*source: Journal of Healthcare Management

• Media portrayals: A 2003 study done by Catalyst demonstrated that 43% of women in senior positions felt that the “lack of role models is a significant barrier to advancement.”

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Change is coming

Keep the momentum

• Since EU creation in 2000, women have taken up 6 of every 8 jobs created

• 2011: 2.6 M more female students in the U.S. than male (55% of student body)

*source: US Dept of Education

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The Role Models

THEY should be in movies

Heard of these ladies?

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Suggestion: Expand the horizons

You’ll be the most fabulous at the office

Consider finance, technology, and science. These are

NOT boring (and you can still wear cute clothes)

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And as for those movies...

…they were all directed by men (you could consider directing, too)

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Thanks for listening.

Keren Eldadwww.kereneldad.comKeren_Eldad@hotmail.com2-21-2010