why we tweet - university of florida

W H Y W E T W E E TB R U C E F L O Y D / U F U N I V E R S I T Y R E L AT I O N S

H E L L O , I ’ M B R U C E !

• Social Media Specialist for UF University Relations

• I’ve been the social voice of UF since 2009

• Prior to that, I was the UF web guy

• Web technologist since 1996

W H Y D O W E T W E E T ?

W H Y D O W E T W E E T ?…and wall post? …and Instagram images? …and RT? …and…

W H Y D O W E T W E E T ?

Other 17

Travel 1News

2Adult

2Email

3Business

3Shopping

5

Entertainment 9

Social 16

Source: Experian Marketing Services

O U R C A P T I V E A U D I E N C E

O U R C A P T I V E A U D I E N C E

S H A R I N G I S C A R I N GSource: http://farm1.staticflickr.com/53/142455033_49ce50a89b_o.jpg

T H E # U F 1 8 S O C I A L M E D I A C A M PA I G N

A R E C E N T E X A M P L E

T H E # U F 1 8 S O C I A L M E D I A C A M PA I G N

• Goals

• Make our new students feel welcome

• Create a community

• Spread our brand across social media

L O T S O F D ATA !Not really...

# U F 1 8 C A M PA I G N R E S U LT S

0

4500000

9000000

13500000

18000000

#UF17 #UF18

16,802,542

4,570,000

1,596,478370,355

Reach Impressions

# U F 1 8 C A M PA I G N R E S U LT S

# U F 1 8 C A M PA I G N R E S U LT S

• “I saw it! Love it! When I got to the "Welcome Home" stadium shot it made me feel so happy... definitely knew I was looking at the right school for me. It's my phone background now!” - Valerie Aber

• “Thanks for taking the time to make our experience a memorable one.” - Liz Garcia

# U F 1 8 C A M PA I G N R E S U LT S

• “I loved the video, the design, the colors and the style. It looks very welcoming and makes us immediately feel at home and very eager to start our wonderful journey at UF. I can't wait till UF, go Gators!” - Vamshi Kallem

• “I loved it! I had never received such a warm welcome anywhere else. From this video, to the wallpapers and posts on social networks; you've made us feel welcomed. I already know where my new home is. #uf18” - Amaury Yoan

Q U E S T I O N S ?

T H A N K S A N D G O G AT O R S !