why we build brands
Post on 12-Apr-2017
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whywebuildbrands
the story of michael rypka& torchy’s tacos
from a food truck and a red vespa
to more than 40 stores and a trailer park
➔ writer➔ traveler➔ hiker➔ community
builder➔ coffee enthusiast
the story of tandem coffee
from intimate roastery in east bayside
to distribution across north america
what takes a conceptfrom food truck to famous
an awesome brand
brand components
identity+
personality+
consistency+
discoverability
identity
➔ logo➔ typography + color➔ imagery
personality
➔ target audience➔ tone (formal / informal)➔ venue
consistency
➔ execution➔ content delivery➔ in person
discoverability
➔ unobstructed view➔ partnerships➔ community engaged
result
well executed brand↓
discovery & affinity↓
loyalty & sharing
building a web / dev / designbrand
develop personality
➔ be authentic➔ be consistent➔ be responsive
create consistency
➔ website➔ offline sales collateral➔ social & blog posts
encourage discovery
➔ multimedia➔ optimized➔ interactive
awesome examples
website superhero
webdev studios
godaddy
more resources
➔ canva brand kit➔ ifttt➔ Slideshare:
CiscoChannels, Partner Plus Brand Basics
➔ brandsoftheworld.com
well executed brand↓
discovery & affinity↓
loyalty & sharing
x.co/wcme16
adios :)
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