why do customersexamples.techvalidate.com/wp-content/uploads/techvalidate-infogra… · we recently...

We recently surveyed our customer base and received nearly 300 responses. They reported that they were primarily looking to solve the following challenges with TechValidate.

Why do customers choose TechValidate?

Getting customers togo on the record

Top 5 Reasons Customers Purchased TechValidate

On average, customers can triple the number of customerswilling to go on the record with TechValidate.

https://www.techvalidate.com/high-participation

needed to create more specific customer evidence for sales

(Source: Techvalidate. TVID: 0A4-BF5-420)

couldn’t identify or spent too much time identifying customer references

(Source: Techvalidate. TVID: 051-212-5B5)

needed to update stale case studies and customer quotes

(Source: Techvalidate. TVID: EEA-9D3-0A8)

required a NPS / customer satisfaction platform

(Source: Techvalidate. TVID: 0A4-BF5-420)

had no quantified proof (ROI, time saves, cost savings, etc.) behind marketing claims

(Source: Techvalidate. TVID: 0A4-BF5-420)

“Before TechValidate, it was nearly impossible for IBM to access and use the voice of our customers in our marketing. The

results have been amazing.”

Priya AswaniTechnical Development Manager at IBM

“TechValidate provided us a way to quickly get the information we needed to use in our SEO, marketing, sales, PR, and analyst relations programs. Through the process, we also identified 90

additional customers willing to be a reference.”

Andrew MillerVP Marketing at PrinterLogic

TechValidate is a trusted third-party researchorganization that directly interfaces with businessand technology end users to collect and validateinformation about their deployments. Moreinformation is available at www.techvalidate.com

All the data within this infographic came from TechValidate surveys of our own customers.