why do people conform? explanations. explanations.... normative social influence informational...
Post on 16-Dec-2015
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Explanations....
• Normative social influence• Informational social influence• Social impact theory
What are they and how are they different?
Normative social influence
• Being liked and belonging• Fear of being excluded from the group• Compliance• Examples include bullies in school
Informational social influence
• Being right• When you don’t know what to do• Usually found during a crisis situation,
ambiguous situation and following the advice of an expert
• Internalisation• Examples include listening to a fireman
Social influence theory (Latane)• Based on the likelihood of responding to social
influence or when are people most likely to respond?
• Principles include, number of people influencing, strength (expert) and immediacy
• Examples include probation officers• Research was revised to include the 4Cs
consolidation, clustering (cliques), correlation, continuing diversity
Spot the mistakes – highlight the mistakes in the passage
ANSWERS
• Normative – internalisation, obey, easy• Informative – compliance, unambiguous,
ourselves, we• Social theory – low, large, small
Make the changes on the sheet
Quiz
3. Latane’s social impact theory put forward three principles, what were they?
Answer: 1. Number2. Strength3. Immediacy
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Quiz
4. Bullying is an example of which social influence?
Answer: Normative social influence
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5. Are you more likely to comply or internalise in Informational social influence?
Answer: Internalise
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6. A crisis is an example of which type of social influence?
Answer: Informational social influence
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7. “To accept both the public and the private opinion”. What type of conformity is this describing?
Answer: Internalisation
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8. Are you more likely to comply or internalise in Normative social influence?
Answer: Comply
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9. “The more important a person is to you, the more influence they have on you”, describes which principle of Social impact theory?
Answer: Strength
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10. Some research into conformity cannot be related to real life. What is this said to be lacking?
Answer: Ecological validity
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Scenario 1
Alice was sure she knew about the best possible treatment
that she needed for her illness until her doctor convinced her
otherwise
Scenario 1
Alice was sure she knew about the best possible treatment that she needed for her illness until
her doctor convinced her otherwise
Internalisation because she agrees with the doctor both publically and privately
Informational social influence because Alice is listening and agreeing with an expert’s advice
Scenario 2
Jane has just started at a new school. She was willing to steal the caretakers keys, as a dare, even though she knew it was
wrong
Scenario 2Jane has just started at a new school. She was willing
to steal the caretakers keys, as a dare, even though she knew it was wrong
Compliance, privately knows it is wrongNormative social influence because she is doing
something to be likedSocial impact theory because she is being
influenced by the ‘crowd’ who she hangs around with (immediacy)
Scenario 3
After the earthquake the police told the survivors to go to the
town hall for shelter, many people did this. John decided
to follow
Scenario 3
After the earthquake the police told the survivors to go to the town hall for shelter, many people
did this. John decided to follow
Internalisation because he agreed with the decision both publically and privately
Informational social influence because he was responding in a crisis and following the actions
of an expert
Scenario 4
Tim’s friend offered him a cigarette yesterday, he tried it. He knows it is wrong but wants
to look cool
Scenario 4
Tim’s friend offered him a cigarette yesterday, he tried it. He knows it is wrong but wants to look
cool
Compliance because he knows it is wrongNormative social influence because he is following to fit in so that he isn’t excluded
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