why c+i realtors should work with grep!

Economic Development

Marketing

in Greater Reading

Presentation to Commercial Industrial Council

2

GreaterReadingSites.com

Fish where the fish are.

Site selectors and businesses will go straight to

GreaterReadingSites.com.

Brokers can profit from:

• Free marketing

• Increased traffic

• Direct, qualified leads

• Expanded lead generation

Nearly all businesses and site selectors use

the Internet to make location decisions

• 98% of corporate real estate professionals & site

selectors use the Internet for researching site location

decisions

• Site selection research by non-consultants is performed

after business hours & weekends

Sources in Order: Economic Development Marketing: Present & Future; Dennis Donovan, Wadley-Donovan, UEDA Annual Conf. SF.

©GIS Planning Inc. 2012

24%33%

48%51%

53%55%

60%60%

67%67%

70%73%74%

77%80%81%

83%83%85%86%

90%91%91%

User-generated content (blogs, forums)

Transactions (business licenses, permit applications, etc.)

Business list

Social media integration

Hyperlinks to other organizations

Employment training programs

Business assistance services/how to start a business

Major employers

Staff directory and contact information (phone, fax,…

Maps

Demographic reports

Land/sites and buildings inventory

Most important features for economic

development websites

Source: National Survey of Economic Developers and Site Selection Professionals by Ubalde & Simundza. 2011.

• Free Marketing

• Direct Leads

• Qualified Leads

• Money in Pocket

©GIS Planning Inc. 2012

What GreaterReadingSites.com

means for real estate professionals

Qualified Leads: If they contact you they

have already done their homework

and know that you have

something they want.

©GIS Planning Inc. 2012

What GreaterReadingSites.com

means for real estate professionals

Business

Intelligence:

Access to

high-quality

demographic, market

& business analysis

(for free).

©GIS Planning Inc. 2012

What GreaterReadingSites.com

means for real estate professionals

9

Access to Data

©GIS Planning Inc. 2012

GreaterReadingSites.com speeds up,

simplifies and expands the process of

generating leads and gathering information

©GIS Planning Inc. 2012

All pros, no cons

• Simple and fast to add listings

• Substantially increase traffic

• Free marketing

• Access to informed, motivated prospects

• Qualified leads

• Strengthen rapport with your community

How We Can Work Together

• Assistance with prospect and company visits

– GREP rolls out the red carpet to Berks County

• Customized demographics and workforce reports

• Connectivity to ED resources and community leaders

13

Contact us, we are here to help!

Pamela Shupp, AICP, CEcD

Vice President

Pamela@GreaterReading.com

(610) 376.4237

14

Pamela Shupp, AICP, CEcD, Vice President

201 Penn St. Suite 502, Reading, PA 19601

Pamela@GreaterReading.com

(610) 376.4237

Thank you.

Let’s continue working together to

be something greater.