why are african americans over represented on twitter?
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#WHY ARE AFRICAN AMERICANS OVER REPRESENTED ON TWITTER?
@KenyaMadyun
#Tweeps
“According to Edison Research's annual report on Twitter, black people represent 25% of Twitter users, roughly twice their share of the population (12%) in general (Webster).”
#Background
#DigitalDivide
A “… survey, conducted in April by interviewing 2,253 Americans, found that while accessing the Internet via a mobile phone was increasing, the swell was reflected most sharply among African-Americans (Wotham).
“Twitter users are much more into mobile networking than others (Webster)”
#and
#Hypothesis1.
H1: African Americans who own a smart phone and access the internet through it, are more likely to have a Twitter profile than African Americans who do not.
Mobile Internet Use
#CelebrityProminence
“More black than white celebrities are active Twitter users…That's great publicity for Twitter, and could be helping Twitter become more mainstream among black people (Saint).”
@THE_REAL-SHAQ @Oprah_World @50Ccent @iamdiddy
#Hypothesis2
H2: Celebrity conscious African Americans are more likely to have a Twitter profile than African Americans who are not.
Celebrity Consciousness- Being more concerned with pop culture and daily happenings of celebrities than the typical person.
#ResearchMethod
Target Market Recruited from Facebook & Twitter Black, 25-34 yr olds, college
education
Qualitative (2 In-Depth Interviews) Trends & unanticipated answers
Quantitative ( Survey 40 participants) SPSS Analysis (5% error)
#Significance
Digital Divide & Digital Literacy Minority Online Consumer Behavior Advertising (media placement) The Strength of Weak Ties Social Capital Research
#Considerations
Twitter users don't have to tell the service their age, race, ethnicity, or geographic location when they join.
Size and quality of participants. Convenient sample Recruited from Facebook & Twitter Conflict of Interest
#WorksCited
Horrigan, John. “Wireless Internet Use.” Pew Research Center. N.p., 22 July 2009. Web. 25 Oct. 2010. <http://pewinternet.org/ Reports/ 2009/ 12-Wireless-Internet- Use.aspx>.
Saint, Nick. “ Why Is Twitter More Popular With Black People Than White People? Read more: http://www.businessinsider.com/ twitter-study-results-2010-4#ixzz16ltcg8G6.” Buisness Insider. N.p., 30 Apr. 2010. Web. 25 Oct. 2010. <http://www.businessinsider.com/ twitter-study-results-2010-4>.
Webster, Tom. “Twitter Usage in America 2010.” Edison Research. N.p., 29 Apr. 2010. Web. 25 Oct. 2010. <http://www.edisonresearch.com/ twitter_usage_2010.php>.
Wortham, Jenna. “Mobile Internet Use Shrinks Digital Divide.” The New York Times. N.p., 22 July 2009. Web. 25 Oct. 2010. <http://bits.blogs.nytimes.com/ 2009/ 07/ 22/ mobile-internet-use-shrinks-digital-divide/>.
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