white feminism and pop culture - alec buchina - v3 - april 6

Selected Social Media Post

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“WHITE FEMINISM” IN POPULAR CULTURE

THEME

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Research

White women silencing / ignoring others

Lena Dunham and “Girls”

http://i.dailymail.co.uk/i/pix/2013/01/10/article-2260433-16DD3CC8000005DC-238_634x412.jpg

Alec Buchina Computer Graphics

Research

“Male as Default”

Also:

White as Default

Straight as Default

http://www.clker.com/cliparts/b/0/S/D/m/b/large-man-woman-bathroom-sign-md.png

http://www.clipartbest.com/cliparts/yik/paK/yikpaKakT.png http://www.looneytunes.com/portals/1/Images/Content/Characters/Lola%20Bunny/characterArt-lola-LT.png

Alec Buchina Computer Graphics

Research

Cultural Appropriation

White celebrities and cultural appropriation

http://assets2.thefourohfive.com/data/39070/medium_picture/11939550_1476359842666341_1725357131_n.jpg?1441091079

Alec Buchina Computer Graphics

http://alecbuchina.dropmark.com/297194

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Cropping

Alec Buchina Computer Graphics

Layers

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Contrast & Density Change

Alec Buchina Computer Graphics

Color Balance

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Rotation

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Burning & Dodging

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Saturation & Desaturation

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Text Tool

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Vignette

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Gradient

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Combining Images with the Selection Tools

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Transposing Images Using Opacity

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Spot Healing

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Lasso Tools

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Magic Wand

Alec Buchina Computer Graphics

Cloning Tool

Alec Buchina Computer Graphics

Clipping Mask

Alec Buchina Computer Graphics

Combined Image

Alec Buchina Computer Graphics

Combined Image

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Rectangle Tool

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Fill Color and Stroke Color

Alec Buchina Computer Graphics

Selection Tool

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Direct Selection

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Eraser

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Line Tool

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Scissors

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Knife

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Text Tool + Text on a Path

Alec Buchina Computer Graphics

Blob Brush

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Live Trace

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Gradient

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Pen Tool

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Convert Anchor Point

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Delete Anchor Point

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Shear Tool

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Effects

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Pathfinder

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Words to Create Organizational Name

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Jezebel

Feministing

Racialicious

Feminism

Mainstream

Equality

Created Organizational Name

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Mainstream + Jezebel =

Mabel

Sounds human, approachable, and feminine; humanizes company to make it more relatable

Reference Images

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Logo Sketches

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Logo Version 1

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Logo Version 2

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Final Logo

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Logo w/ Color

Alec Buchina Computer Graphics

Feels natural, strong, and gender neutral

Logo w/ Type

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Front of T-Shirt w/ Logo

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Back of T-Shirt w/ Manipulated Image

Alec Buchina Computer Graphics