when it comes to social media... what is your g.i.f.t.?

What is your G.I.F.T.?@paulgordonbrown

social media

Modified from Gross, 2014

When it comes to

@paulgordonbrownModified from Gross, 2014

you need to think about4 things

when you managea social media account.

Goal@paulgordonbrownModified from Gross, 2014

What is your

Be helpful?Be a champion?Provide information?

@paulgordonbrownModified from Gross, 2014

Identity?

@paulgordonbrownModified from Gross, 2014

What is your

?

The royal “we?”Do we know who you are?

Or is it a persona?

@paulgordonbrownModified from Gross, 2014

Formality@paulgordonbrownModified from Gross, 2014

What level of

LOL 😃 👍Thank you for your inquiry.¯\_(ツ)_/¯

@paulgordonbrownModified from Gross, 2014

Tone@paulgordonbrownModified from Gross, 2014

What is your

Playful?Sarcastic?Authoritative?

@paulgordonbrownModified from Gross, 2014

What’s your G.I.F.T.?Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/

Concept modified from:

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www.paulgordonbrown.com

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Paul Gordon Brown