what i've learned from google docs

What We Have Learned from Google Analytics & Evaluations&

Survey on Personal Finance Important Topics

2011 AFCPE® Annual ConferenceNovember 16 - 18, 2011

Google Analytics® (GA)• Getting started with GA can be difficult

– GA can provide various data: hits, views, bounce #s, search tools used, browser used, smartphone access (need to make apps)• Stratification possible• Time: Period, date

– Because of huge data available, it’s difficult to arrive at a report that suits all

• Once you get a hold of it, you can analyze many things• GA is not perfect. e.g.

– Hits • Hits do not mean reading and comprehending. • On the other hand, a person may hit it once and print it out to be shared with a large class.

– Average time on site: similar issue as hits (above) + people may leave the computer after reaching a page

• But very useful in looking for trends and tendencies• Useful. E.g. for Google AdSense marketing, areas of improvements

Google Analytics® (GA)Analytics - Top Hits for September 20111. Financial Security: Glossary2. Personal Finance3. eXtension - Objective4. Investing for Your Future5. eXtension - Search results6. Financial Security: Managing Money

in Tough Times7. Organize Your Important Household

Papers: Print this Lesson8. eXtension - Resource Areas9. Deciding Which Bills to Pay First10. News - all - eXtension11. (not set)12. Investing Unit 1: Building Blocks13. SMART Financial Goal-Setting14. Organize Your Important Papers15. Learning Lessons - all

Evaluations

• Survey on Personal Finance Important Topics– OPEN: November 1 to December 1, 2011

• By 11/11/11 at 11:11:11pm, n=402• The goal of this survey is to gather information

on important topics in personal finance. While your participation in this survey is voluntary, your response will greatly help in designing personal finance programs to meet the public's needs.

Preliminary Results

• After survey creation

• How to view the ready-made stats

To Obtain Statistics

• Click “See Responses”

• & select “Summary”

Dem

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State

Bit.ly vs. Google DocsClicks vs. Response