what is ‘mobile’?

What is ‘mobile’?

• Any interaction between the BBC and its audience over a portable device or within a mobile situation

– Personal– Immediate– Location aware

What is ‘mobile’ for the BBC?

An opportunity to consume

• UK audiences should have ubiquitous access to an instant, high quality personal connection to BBC content and services they need, at the lowest cost

What is ‘mobile’ for the BBC?

The next step for broadcasters

• Mobile should fundamentally deepen the relationship between the BBC and its audiences supporting the BBC into future charter periods

Framework for mobile

• Mobile browser

• Mobile rich media/Mobile broadcasting

• Messaging

• Out of Home

Mobile browser service

Recently relaunched: New look, Local, More AV…

3 million+ Unique Users/Month

Mobile rich media/broadcasting

BBC iPlayer on iPhone and iPod Touch

3G TV Trials with network operators

Looking towards mobile broadcasting

Messaging

Compliance Unit

New programme formats – more than just voting!

Alerts services (including Olympics)

Out of Home

Big Screens: Olympics, Liverpool, Bluetooth and more

Semacodes: Connecting real and virtual

Web 2.0 – a way of thinking

• Straightforward– (simple, uncomplicated)

• Functional– (usable, useful)

• Gregarious– (sociable, participatory)

• Open– (exposed, unguarded)

• Evolving– (emergent, growing)

Web 2.0 – a way of thinking

P

P

PP

P

Distinctive Portfolio

PromiseFulfilled

Participation

Personal Experience

Part of the Web

The BBC

on the Web

Please… remember the users!

Food for thought…

http://www.demos.co.uk/publications/makingthemostofcollaboration

Co-design is…

… a trial-and-error style of working;

… a collaboration.;

… a developmental process;

… outcome based.

(Demos, 2008; http://www.demos.co.uk/publications/makingthemostofcollaboration )

Thanks

Jason DaPonteManaging EditorBBC Mobile Platforms

jason.daponte@bbc.co.uk