what is-context-2 (1)

2.11.2015

What is context?Formative Assessment

Jack, ChicagoSource - book: The Bikeriders by Danny Lyon, 1968.

Documentary

The image is taken as a documentary image. Series by Danny Lyon of his friends.Captures everyday life.It tells you who he is – a full patch outlaw member, from Chicago, he’s probably a slightly older member of the group as he is full patch.

Advert1960’s advertising

Advert

Also works in a more modern context.

Product is more obvious in the image.

Album Cover

Works if cropped to a squareAlbum title, artist & producer name addedWorks well with that title as we know bikers were thought of as being “wild” (song was featured in ‘Easy Rider’)

Film Still

David SykesSource - book: The Creative Review Photography Annual. Issue 12. December 2014. Campaign by Adam&EveDDB

Advertisement

Personification

Well-known brand name

Connection with title colour & Marmite’s brand colour

Emotion - Desolation

‘…Love it or hate it’ - Preferred foods against something less enjoyed

Film Still

Film Still

Still from Meltdownhttps://vimeo.com/23464277

TV Advert

The logo could still be presentIt has an every day life feel that adverts create in order to be relatableIt personifies the Marmite making it funny and engaging, also creating an emotional connection – you feel sorry for it.

Overall Summary

Differences between chosen images…

Colour/B&W

Time periods - Jack, Chicago 1968. Marmite Campaign, December 2014

Objects in frame