what gets measured gets done - amazon s3...jennifer dill professor and director, nohad a. toulan...

What Gets Measured Gets Done

Jennifer DillProfessor and Director,

Nohad A. Toulan School of Urban Studies & Planning

Rebecca SandersResearch Lead and Senior Planner,

Toole Design Group

Charles BrownSenior Researcher | Adjunct Professor,Alan M. Voorhees Transportation Center;

Rutgers, The State University of New Jersey

Spencer GardnerPlanner, Toole Design Group

J e n n i f e r D i l l , P h . D . , N a t h a n M c N e i l , J o s e p h B r o a c h , P h . D . , J o h n M a c A r t h u r & S t e v e n H o w l a n d

Po r t l a n d S t a t e U n i v e r s i t yF u n d i n g f r o m B e t t e r B i ke S h a r e Pa r t n e r s h i p a n d N I T C

Findings from surveys of residents in 3 cities

Barriers to bicyclingPeople of color and lower-income residents cited more barriers to bicycling generally and using bike share than higher-income white residents. The extent of the barriers sometimes differed by race and/or income, though some barriers were universal.

Barriers to using bike shareOf 16 potential barriers, lower-income people of color selected 2.5 as big barriers, on average, compared to 1.8 for higher-income people of color, 2.0 for lower-income white1.4 for higher-income white respondents.

Barriers to using bike share

More info herehttp://trec.pdx.edu/research/project/884

Two step process

Two step process

Two step process

How can we use this information?

How can we use this information?

How can we use this information?

How can we use this information?

Charles T. Brown, MPAPlaces for Bikes Conference 2017

June 28 – 30, 2017Madison, Wisconsin

• How does the literature jive with everyday experiences

and perceptions of Black and Latina women?

– Household/extended family responsibilities

– Perceptions of the ‘typical cyclist’

– Major factors influencing mode choice: safety and the built

environment; convenience; personal security; social structures,

etc.

• What are we going to do about these barriers?

– Potential interventions – educational programming, infrastructure

investments, open streets, bike share, etc.

Twitter: @ctbrown1911

• Four groups throughout New Jersey

• Recruitment supported by local partners

• Three groups Black/Latina women; one group White

women.

• New Brunswick, Camden, Newark, Montclair

• 10 to 13 participants per focus group (47 total participants)

• 45% Black, 28% White, 17% Black Hispanic, 11% White

Hispanic

• Participants compensated for their time

Twitter: @ctbrown1911

• Black/Latina women far less likely to visualize women (Montclair women’s images

included women)

• “It’s not cool to wear a helmet, it messes up hair”

• “I need to get from one job to another.”

• Women across groups (including many self-defined bicyclists) not comfortable riding

with traffic

• Strong consensus that safety and comfort would be greatly enhanced on cycle paths,

trails and buffered/protected bicycle lanes

• Protected bicycle lanes would need to be well it and have security cameras (Camden)

• Interest in bicycle skills training/on-the road training, buddy program

• Strong interest in bike share and Open Streets programs

• Strong support for government investment in bicycle infrastructure across all groups

• "I live in a jail. My house has bars. Why? Because I feel safer that way”

• Law enforcement viewed as potential education partners for children

• Explore ways to recognize/monetize women’s role as transportation providers/informal

taxis in EJ communities

• Integrate transportation equity into local comp plans, complete streets, etc.

Twitter: @ctbrown1911

Charles T. Brown, MPAEmail: charles.brown@ejb.rutgers.edu

Twitter: @ctbrown1911 Phone: 908-514-9300

Jennifer BoldryDirector of Research, PeopleForBikesdocb@peopleforbikes.org