Factors that candraw companies into
International arena
Better profit opportunities
Need for larger customer base
To reduce dependence on any one market
To counterattack global competitors
Customers require international service
Government policies encourage Globalization
Exports
13% of GDP in 2009-2010
17% of GDP in 2013-2014
BOT Deficit
8% of GDP in 2009-2010
11.5% of GDP in 2013-2014
• Fai led to understand foreign preferences• Might not understand foreign
country’s business culture• Underestimated foreign
regulations• Lacking Managers with
International experiment• Change in economy and pol it ical
issues
Internationalization process
No regular export activities
Export via independent representatives
Establishment of one or more sales subsidiaries
Establishment of production facilities abroad
Image Credits :flickr users
Dennis Jarvis
Alex currie
WorldofArun
Salah Maraashi