what every smart hotelier must know about web marketing

Copyright © 2014 Leonardo Worldwide Corporation

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What Every Smart

Hotelier Must Know

About Web MarketingThursday November 20th

Speakers:

Darlene Rondeau, VP, Best Practices, Leonardo

Joshua Johnson, Digital Media Producer and Contributing Editor, Matador Network

Lori Fitzgerald, Director of Marketing & Brand Management, High Peaks Resort

Technical Difficulties?Contact

Citrix GoToWebinar

1-800-263-6317

support@citrixonline.com

Darlene RondeauVice-President,

Best Practices, Online Merchandising

Leonardo

@darlenerondeau

Follow:

@VFMLeonardo

Tweets & Questions:

#LeoWebinar

Digital Media Producer and

Contributing Editor

Matador Network

Joshua Johnson

Lori FitzgeraldDirector of Marketing & Brand

Management

High Peaks Resort

Web Marketing: A New Reality

Visual-first era

Stories sell

Final decision before booking

Digital Media Producer and

Contributing Editor

Matador Network

Joshua Johnson

#LeoWebinar

Knowing you SHOULD have a great web presence is not good enough.

We must know WHY it is important.

Because before people book, they browse.

Because we judge books by their covers.

Because the consumers of the near future will demand it.

Because you still have time, the critical mass is now.

Because it is an incredible opportunity to reach the public with your brand.

Because your ‘virtual’ hotel mirrors your ‘actual’ hotel.

Because it feels good to kick butt.

#LeoWebinar

Style : a unique brand presence has a sense of style

Design: color, font, images, navigation, page layout

Sense of Place: evoke an immersive sense of place

MEDIA: video embedded, full width high quality images, etc

#LeoWebinar

Video on Homepage

beautiful, professional video front and center

Great Design

interactive menu that looks like

a magazine cover

Full Width Images

sense of place

Simple, Elegant auto play video

BIG scroll down

tons of info, images, links, resources and eye candy

take actionBrainstorm a more visually rich, stylish and modern web

presence with your team. Bookmark websites you like, making

note of design, functionality and user experience elements.

Utilize high quality FULL WIDTH images.

*hire a photographer, host a photo blogger

Get a really good video made. Spend $$$.

Make the most of your homepage. It can be simple and elegant.

It can be a huge, complex scroll down. Design for branding and

user experience.

Be true to your DNA a.k.a.

your hotel’s personality

Video sells

Take the 1st step towards

the future; make it part of your

2015 plan

Key Takeaways

#LeoWebinar

Lori FitzgeraldDirector of Marketing & Brand

Management

High Peaks Resort

Lake Placid is a Destination

Draw Your Guests In

• Guests need to be able to picture themselves here

• We sell the experience of being here, not just beds and rooms

• Visuals draw people in to learn more

• VBrochure and Photo Gallery both among top pages visited

Put the Guest in the Picture – and Your Story

#LeoWebinar

Is Your Website User-Friendly?

• Many guests book on their way here

• In July & August, mobile was more than half of

all traffic

• Driven by a Google based advertising buy

• Drove nearly 250,000 visitors to the site

• In October, 20% of all web traffic was mobile

Mobile: Critically Important

#LeoWebinar

One Visual Story, Multiple Platforms

Use visuals as a magnet

Sell what you want guests to experience

Mobile is a key business driver

Link your digital platforms with a

common visual story

Key Takeaways

#LeoWebinar

The Ultimate Visual Storytelling Solution for

Hotels

VBrochure

VScape Media Publishing

VNetwork Analytics Customer Success

BestSTART++ + ++

Online Players

MobileWeb

GalleryFacebook

► About Leonardo

► Invitations to upcoming webinars

● December’s topic is How to Deal with Your Hotel’s

Digital Marketing Challenges

► Recording of this webinar

● Share it with your colleagues

It’s a Wrap

www.leonardo.com

1.877.593.6634

@vfmleonardo

facebook.com/vfmleonardo

Connect with us!

@joshywashingtonJoshua Johnson

www.matadornetwork.com

Joshua Johnson

@HighPeaksResort

www.highpeaksresort.com

Lori Fitzgerald

lfitzgerald@highpeaksresort.com

josh@matadornetwork.com

Copyright © 2014 Leonardo Worldwide Corporation