westminster abbey presentation - squiz web experience management seminar

Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!

IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY

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Royal Wedding 2.0Playing ‘host’ to 187,533 guests

Imogen LevyOnline Editor

Westminster Abbey

Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!

IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY

A bit about me…

• Online Editor for Westminster Abbey (Website, Intranet, Social Networks, Podcasts, Videos, Apps...)

• Background in Interactive design

• New Media roles for BBC and Church of England

• Baker and Swing dancer!

Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!

IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY

A bit about the Abbey…

• Royal Peculiar

• World Heritage site

• Living & Working Church

• 16 Royal Weddings

• Coronations since 1066

• Over 3,000 people buried or memorialised

Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!

IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY

The Font

• Key for internal communications

• Staff briefings

• Spotted discussion forums

• Future plans for mobile app

Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!

IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY

Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!

IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY

Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!

IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY

The Website• New responsive design

• HTML5 + CSS3 mark-up

• Cloud hosting

• 5000 hits a second

• 20% of traffic was via mobile devices

Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!

IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY

Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!

IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY

Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!

IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY

Social Media• From 2,000 > 13,000 twitter followers

• Twitter feed on homepage

• Westminster Abbey- world-wide trending topic

• Behind the scenes sneaky peaks

• Facebook likes from 300 > 8,000

Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!

IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY

Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!

IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY

Abbey 3D• First app to marry building, gaming + film production techniques

• Version 1 for Royal Wedding proceeds to charity, exclusive content In top 200 on app store on day of wedding

• Version 2 in development – fully 3D Abbey

Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!

IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY

Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!

IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY

Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!

IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY

Thanks for listening.

Any questions?

twitter.com/wabbey(or teppie for cakes!)