westerville social media presentation 9 08 09
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September Stakeholder LuncheonSeptember 8, 2009
11:30 a.m. – 1:30 p.m.
Panel Sponsor:Panel Sponsor:
Wares Table Wares Table Sponsors:Sponsors:
Thanks to Renier Construction for the Audio-Visual Thanks to Renier Construction for the Audio-Visual Equipment.Equipment.
Principal & Social Media StrategistPrincipal & Social Media Strategist
Sandy Blanquera
Is Social Media Good for Business?
Join the race to use Social Media for business.
00_Your customers speak out 93% of Americans believe a company should
have a social media presence. 85% believe a company should be active
with customers in social media 56% feel a stronger connection with
companies they interact with in social mediaCone Research of 1000+ Americans, September 2008
10 Ways to use social media for business
01_building brand awareness & advocacy02_building a network for sales/lead generation03_recruiting04_reputation management 05_drive traffic to your site06_PR07_customer service & customer experience08_strengthen customer loyalty09_beat your competitor10_lead the thought brigade as an expert
Why have a plan?Improve your current operational processesBetter resultsFewer mistakesTargeted marketSave time and moneyExperts can also give you answers
Elements of a good planGoals Expected outcomes & ROICommunication and buy-in from all
stakeholdersApproach to tackle obstacles to success Resources - $$$, people & timeHire, contract or train helpIntegration of current marketing and brandingClear idea of the target and how to find themPersonal branding plan for “faces”
Elements of a good plan (cont.)Implementation process Content ideasClearly defined rolesPosting guidelinesProcess to manage timingOptimization strategy – keywords, linking,
integrationIntegration of the online and offline experienceEvaluation and monitoring toolsReporting
2.0_channel selectionWhat do you want out of it?Broad reachSize of populationGrowth and adoption ratesTargeted demographicImmediacy or nature of interaction
2.1_Shhhhhhhh…this is top secret!
LinkedIn B to B 41 million users, 200 countries 50% US population Median age = 41 Average income = $110K Current adoption growth = 69% (as of April)
2.2_Shhhhhhhh…this is top secret!
Facebook B to C 200 million active users 33.3% US population Median age = 26 Only 33% make more than 100K Personal, business, non-profits Current adoption growth = 699% (as of April)
2.3_Shhhhhhhh…this is top secret!
Twitter B to B, B to C 7.04 million users Median age = 31 Current adoption growth = 3,712% (as of April) Personal and Business
2.4_channel selection
% Growth vs. Immediacy vs. Unique audience size in
Millions
664, 3
1382, 7
145, 55
146, 12
228, 66
82, 13.4
-100
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500
700
900
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1700
<-- less - immediacy - more -->
% g
row
th y
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Facebook - Dec 08 LinkedIn - Dec 08 Twitter - Dec 08
Facebook - Feb 09 Linkedin - Feb 09 Twitter - Feb 09
FounderFounder
Social media is how we share information online. Sometimes we are the audience. And sometimes we are the author. Often we are both. Social media tools include blogs, message boards, podcasts, micro blogs, bookmarks, networks, and wikis.
Social media tools enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.
Watch, Listen, Learn
http://www.pyzam.com/funnypictures
Experiment
Focus on Relationships
http://www.innocentenglish.com/funny-amazing-pictures-videos/cute-kitten-puppy-animal-pics/cute-animals-2.html
Begin with the individual.
Do business with this guy?
Or with this guy?
Be Genuine
Set goals
Integrate
http://www.guzer.com/photo/animals_technology.php
Getting Help
Option A
Target specific projects
Option B
Ohio Farm Bureau & Social Media
National Meningitis Association on Facebook
MORPC on Twitter
Manager of the Applications and Development Manager of the Applications and Development GroupGroup
Questions?
Thank you for attending
Drive safely!
Thanks again to the sponsors of the luncheon
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