welcome to the become a health coach certification training! · •are passionate about nutrition...

Welcome to the Become A Health Coach Certification Training!

You’re about to discover a totally unique, life-changingeducation experience

After Coaching over 7,500 clients and students from 27 countries in the past 10 years

We are proud to be pioneering the new generationof health coaches who are changing the

consciousness of the planet

Our curriculum is based on…

•Cutting edge psychology •Brain science•Intuitive listening •Habit change•Healthy lifestyle design

BAHC is perfect for you if you…

•Are passionate about nutrition and healthy living

•Want a career that pays well, feels fulfilling and makes a meaningful difference

•Love to learn

•Can see that if you were doing what you love and inspiring others, you would feel less stress and more alive

•Love to geek out on personal growth

•Want to know the truth about what really works to change habits

•Want skills that will make a positive impact in your health and EVERY area of your life

•Want a career where you can express who you really are (even if you’re not sure who that is yet!)

•Want the freedom to work flexible hours from anywhere in the world

•Want to be connected to an incredible community that inspires you

•Are committed to living the best life ever and helping others to do the same

Health coaching ismore than a career.

It’s a calling.

We believe masterful health coaches will change the consciousness of the planet.

There’s lots of decent health coaches out there, but not that many truly masterful coaches.

We want to change that.

What you can expect from BAHC is everything we’ve got to help you succeed.

The BEST DECISION you EVER made for your career and your own personal growth.

But first…

Who we are and how did we get here today sharing the Become A Health Coach Training with you?

From A $17/Hour Cookie & Pie Taster To Master Health Coach

• 72 paying clients in 9 months after “making the leap”

• $97,000 as a health coach by the end of 2007

• $165,000 by the end of 2008

Together, after hundreds of requests from other health coaches around the world

We joined together to share what we’ve learned about what works and what doesn’t work to create a lucrative

health coaching business that serves others

Holistic MBAAn international coaching and

education company that’s trained over 7,000 clients across the globe.

Combined, we’ve logged more than 10,000 coaching hours on the subjects of….

Health Holistic Business Money Marketing

Life PurposeRelationships

Holistic MBA was, until now,

a graduate education

That means that the students who came to us were already certified health coaches.

They studied at the top health coaching schools around the country and the world, graduated, and got

a certification, license or degree.

But once they finished their initial training, no matter what health coaching school they had attended, they

came out and hit a wall.

They got confused, overwhelmed…

Not sure:

•How to get clients•How to use the information they’d learned•How to build a business•That their programs worked and feeling like bad coaches because the few clients they were able to get weren’t getting results

They’d come to holistic MBA to learn how to coach at a deep, advanced level so their clients ALWAYS got

results.

And then to learn how to turn that coaching skill – and their health and wellness knowledge – into a real-life,

lucrative, money-making business.

After mentoring 1000s of health coaches and watching their practices, health, lives and income completely turn

around….

We knew we couldn’t let another minute go by without helping those of you who are just getting started on

this journey.

Instead of coming to us several years and thousands of dollars later, after lots of tears and frustration and on the

verge of quitting…

…crying “What went wrong?!”

When you start your training with us at BAHC, you’re starting out the RIGHT way

Learning from coaches who have achieved the result you want to achieve…and can show

you exactly how we did it.

What that means for you is that you’ll come out of the BAHC Certification feeling confident…

…and equipped to build a health coaching practice that

makes you a great living while living a great life.

Ready to get started?

What You’ll Discover In Your Orientation…

Video #1Why The Future Of Healthcare Is Coaching

Why health coaching is the fastest growing career in the next 7 years

Why top doctors, supplement companies, insurance companies and corporations believe health coaching is

the key to transforming healthcare

The truth about health coaching that most health coach trainings won’t tell you

The science behind what really gets results for your health coaching clients – and yourself!

(This is the difference between success and failure when it comes to getting healthy)

Video #2What Health Coaching is… And What Its Not

The difference between health coaches and doctors, registered dieticians, nutritionists and therapists.

What health coaches do better than any other healthcare practitioner…and why.

Video #3The Right Way To Become A Successful

What clients really want from a health coach (…this will surprise you!)

The 5 qualities of the top 1% of health coaches.

Video #4How To Get The Most Out Of Your Training

5 Success Tips to help you get the most out of your investment.

How to easily meet the BAHC certification requirements.

Video #5How To Clear The Clutter In Your Life So You Can Get Started

The Right Way In BHAC

Experience a powerful exercise that will help you get started with your BAHC journey right away (You’ll use this

exercise with your clients as well!)

Video #6Tour Of Your Members Area

Discover how to access all your materials and what to do if you need help at any time during your training.

We’ll cover this in a series of 6 videos that are about 30 minutes each.

You can watch or listen to these videos at your own pace.

Even though we know you will be excited to jump right into your training…

We strongly recommend you begin with the orientation, as it sets the stage for everything

that’s to come…

AND it will give you a strong foundation on which to begin your Become A Health Coach journey!

You can access the mp3 recordings if it’s easier to simply listen to the audio for the orientation.

Ready to get started! Let’s go!

Why The Future Of Healthcare Is Coaching.

Why Top Doctors, Supplement Companies, Insurance Companies and Corporations Believe Health Coaching Is

The Key To Transforming Healthcare.

What You’ll Learn…

Why healthcare coaching is the fastest growing career in the next 7 years.

Why top doctors, supplement companies, insurance companies and corporations believe health coaching is the

key to transforming healthcare.

The truth about health coaching that most health coach trainings won’t tell you.

The science behind what really gets results for your health coaching clients – and yourself!

(…this is difference between success and failure when it comes to getting healthy)

Only 20 years ago, a “health coach” barely existed.

And now, health coaching is The Fastest Growing Source Of Employment…

According to the US Department of Labor:

The number of health coaches employed in the US is expected to grow 21.9% by 2022.

(That’s in the next 7 years)

Over the same period, overall employment growth projected at 10.8%

Healthcare and Social Assistance

The bucket that health coaches fall into is projected to be the fastest growing source of employment in

the economy.

The US Bureau of Labor Statistics estimates…

The average salary to be $50K.

If you include Wellness coaches and coordinators, the average salary increases to about $75K.

The top 10% of coaches earning $100K or above.

National Institute of health says:

In 2007, the US spent $34 Billion on alternative health care, a number that is likely higher today…

Nearly 40% of adults use some type of alternative medicine…

In a recent article in the Orlando Sentinel, Dr. Steven McCarus, a gynecologist for Florida Hospital for Women at Winter Park Memorial Hospital relies on a health coach to

do what he doesn’t have time for.

Dr. Steven “I am one physician with 5,000 patients in my practice. I am working at max. For me, a health coach is a way to get through my day and address problems I can’t.”

In the same article…

Health coach Bridgette Jameson said “Having a health coach helps doctors provide support for patients who need

help dealing with chronic diseases, such as high blood pressure, diabetes, heart disease and obesity. The

doctor’s goal is to prescribe as little medicine as possible and treat as much as we can with lifestyle. That’s where I

come in.”

The top doctors believe that “lifestyle medicine” or “lifestyle change” is the future of health care.

Check this out – from a recent paper by Dr. Mark Hyman, Dr. Dean Ornish, Dr. Michael Roizen…

“Most of the chronic diseases that affect 160 million Americans and account for 78% of our healthcare costs are caused by lifestyle and environmental

factors- namely our diet, sedentary lifestyle, smoking, and chronic stress.”

Therefore, we can refer to chronic diseases as Lifestyle Diseases.

Top 3 Lifestyle Diseases

ObesityDiabetes

Heart Disease

“More from for example, the recent ‘EPIC’ study published in the Archives of Internal Medicine studied 23,000

people’s adherence to 4 simple behaviors…”

1. Not Smoking.

2. Exercising 3.5 hours a week.

3. Eating a healthy diet.

[Fruits, vegetables, beans, whole grains, nuts, seeds, and limited amounts of meat]

4. Maintaining a healthy weight.

[BMI <30]

“In those adhering to these behaviors

93% of diabetes 81% of heart attacks

50% of strokes36% of all cancers

were prevented.”

“This study is only one among a large evidence base documenting how lifestyle intervention [or lifestyle

change] is often more effective in reducing cardiovascular disease, hypertension, heart failure, stroke, cancer, diabetes, and all-cause mortality than almost any

other medical intervention.”

“Lifestyle is the best medicine.”

“When the underlying lifestyle causes of risk factors are addressed, like what and how much we eat, whether we

smoke, how often we exercise, how we manage stress, and the effects of environmental toxins, patients often are able

to stop taking medication (under their doctor’s supervision, of course). Likewise, they often can avoid

surgery as well.”

Another example from the same paper…

“Presently, according to the American Heart Association, 1.3 million coronary angioplasty and 448000 coronary bypass operations are performed annually at a cost of more than

$100 billion. Despite these costs, many studies, including one last month in The New England Journal of Medicine, reveal that angioplasties and stents do not prolong life or even prevent heart attacks in stable patients (ie, 95% of those

who receive them).

Coronary bypass surgery prolongs life in less than 2% to 3% of patients who receive it.

In contrast…

The INTERHEART study followed 30,000 people and found that changing lifestyle could prevent at least 90%

of all heart disease.

The same lifestyle changes that can prevent or even reverse heart disease can prevent or reverse many

other chronic diseases as well.

4 simple behaviors can make this MASSIVEof a change.

Not smokingMoving every week

Eating a healthy dietMaintaining a healthy weight

So lifestyle change is clearly the answer to preventing or reverse lifestyle diseases.

Sounds easy, right?

A client comes to you.

You tell them how to change their lifestyle.

How to eat healthy.

How to lose weight or maintain a healthy weight.

To move every week.

And BOOM.

Excellent health coaching.

But here’s the problem…

People do not do what they are told to do.

Or even what they know they SHOULD do.

The #1 problem for ALL healthcare professionals and their patients and clients is….

PATIENT COMPLIANCE.

Here’s a little-known secret that most health coaching schools won’t tell you…

KNOWLEDGE does not equal BEHAVIOR CHANGE.

Most health coach trainings will teach you a ton of diet and nutrition knowledge.

But NOT how to change your clients behavior in a way that LASTS.

We don’t believe that’s right.

And that’s why we created BAHC.

We couldn’t stand seeing the 1000s of health coaches we trained who came out of their health coach training without

the #1 most important skill they needed to succeed as a health coach.

And we’re not the only ones who believe this.

A recent article from doctors David A. Asch and Kevin G. Volpp agrees they say...

“Employers, health insurers, doctors, and health systems increasingly recognize that everyday behaviors are

among the most important determinants of health…”

How we live our lives.

whether we smoke, exercise, take our medications, and wear seat belts.

substantially determines how long we live and the health we enjoy.

Everyone is interested in wellness, yet everyone’s first suggestion for achieving it is education.

That approach seems reasonable.

Until you think through the implicit assumptions:

If we tell people that smoking is dangerous.

They will stop.

If people are informed about the benefits of exercise, they will go for a run.

Health education is critically important.

But if we devote resources of educating people about what they already know but don’t do, we may overlook

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