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Welcome
Nigel MagsonChair INSIGHT Special Interest GroupNigel MagsonChair INSIGHT Special Interest Group
Nigel Magson
Chair INSIGHT Special Interest Group
INSIGHT SIG 2010 Activity Summary
Training Courses
Julie PittStuart McCoy
Job Boards
www.Insightsig.org
SIG Committee
• Nigel Magson Chair
• Steven Dodds Vice Chair
• Anne Carter/Richard Portchmouth Treasurer
• Kirsty Neale Membership
• Bertie Bosredon Digital Champion
• Julian Young/Ruth Smyth Classic Champion
• Paul Seabrook/David Cole Research Champion
• Stuart McCoy Training Champion
• Rajbinder Khera Venues
• Bob Francis Communications
• Stephen Newberry/L Beale Website
• Janet Snedden PR
Forthcoming Training Courses
• Wednesday 9th Feb– Attrition for beginners – 2 half day sessions
• Wednesday 23rd Feb– Am Excel for Beginners– Pm Excel Pivots
– Please contact Julie Pitt
Member feedback
Nigel MagsonChair INSIGHT Special Interest GroupNigel MagsonChair INSIGHT Special Interest Group
Paul Seabrook
Research Champion INSIGHT Special Interest Group
Member survey carried out in September by fast.MAP• 52 members responded
to the survey• Designed to help with
resource planning and comparing against your organisation
• Useful with business case justification
• Full copy of results available
The Year Ahead
7%
59%
24%
10%
12%
41%
47%
0%
0% 10% 20% 30% 40% 50% 60% 70%
Very pessimistic – it’sgoing to be another
difficult year
Mildly pessimistic –there are morechallenges thanopportunities
Mildly optimistic –the worst is behind us
Very optimistic – I’mpredicting significant
growth
Optimism: 47%
34%2009 (light bars)2010 (solid bars)
Less optimism than last year as we approach 2011
Using insight
28%
55%
17%
38%
46%
16%
0% 10% 20% 30% 40% 50% 60% 70%
Insight is extensivelyused by my charity – it’s
at the heart of mostpieces of fundraising
activity
Insight is sometimesused but other priorities
often predominate
Insight is rarely used
2010 2009
Less likely to say that insight is extensively used than last year
What are the major challenges in 2011?
Being quickly responsive to
changes in this economic climate;
limited budget
funding, demonstratin
g impact
increasing individual support from existing
supporter base, customer retention,
recruitment (same as always)
Integrating on & offline insight to
derive meaningful business decisions
Recruiting new donors and integrating marketing channels.
Smaller charities finding the resources (time, staff, money) to use insight to
influence their campaigns
How can the IOF help?
Being quickly responsive to
changes in this economic climate;
limited budget
Carry on same as in
2010
Hold three half day seminars with charity case studies
Make benchmarks
easier to provide/acces
s
By providing forums where charities can
share knowledge & best practise
Events - case studies of sucess stories which attendees can then repeat in their own
charity.
more sessions at
convention /conferences
Where does it tend to sit?
Fundraising61%
Business Support
8%
Charity Wide4%
Development4%
Database Admin
4%
Direct Marketing
8%
Marketing11%
Most analysis functions are within Fundraising
What does it provide?
Over three quarters of analysis functions are providing…
10%
31%
52%
52%
59%
66%
66%
69%
72%
76%
79%
86%
86%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other, please specify
Survey Design andAnalysis
Predictive Modelling
Geo-demographicAnalysis
SpreadsheetModelling/Scenario
CampaignDesign/Testing/Targeting
Profiling
Forecasting
Campaign Selecting
Reporting
Adhoc analysis/insightprojects
Campaign Analysis
Segmentation
Software used for campaign selections / marketing analytics
SQL is the most common package followed by The Raiser’s Edge
0%
0%
0%
3%
7%
10%
17%
28%
31%
38%
41%
52%
0% 10% 20% 30% 40% 50% 60%
SmartFocus
Unica
Visual ALMS
SAP/Business Objects
SAS
Alterian
FastStats Discoverer
SPSS
Microsoft Access
Other, please specify
The Raiser s̀ Edge
SQL
Use of statistical packages
0%
0%
3%
3%
3%
10%
24%
62%
0% 10% 20% 30% 40% 50% 60% 70%
SAS Enterprise Miner
Minitab
SAS Base
SAS Enterprise Guide
Other, please specify
IBM SPSS Modeller
IBM SPSS Statistics
Do not use any
Most don’t use any specific packages; SPSS is the most common of those that do
What’s used for reporting?
0%
0%
3%
7%
14%
14%
21%
24%
31%
41%
79%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
SmartFocus
Do not use any
SAP/Business Objects
Alterian
FastStats Excelsior
MS Analysis Services
Microsoft Access
MS Reporting Services
Other, please specify
The Raiser s̀ Edge
Microsoft Excel
Excel is the main tool used for reporting
Appending geo-demographic to supporter data
0%
0%
7%
10%
28%
28%
34%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Personicx
Sonar
Other, please specify
Cameo
Acorn
Mosaic
Do not use any
Two-thirds use geo-dem overlays; Mosaic and Acorn are the most popular
Use of survey design software
Three-quarters not using any specific tools. Those that do use Snap Surveys
0%
0%
10%
17%
72%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
IBM SPSS Data Collection
Confirmit
Snap Surveys
Other, please specify
Do not use any
Agenda – Morning to coffee
Stream A - Auditorium
• W1 9.30-10.10
Forecasting & Scenario Planning
• W2 10.10-10.50
Classic
Stream B - Seminar Room
• W1 10.10-10.50
Classic
• W2 9.30-10.10
Forecasting & Scenario Planning
Agenda – Morning to lunch
Stream B - Auditorium• W3 11.15-11.55
Data Enhancement
• W4 11.55-12.35Creative pre-testing & Qual Research
Stream A - Seminar Room
• W3 11.15-11.55
Creative pre-testing & Qual Research
• W4 11.55-12.35
Data Enhancement
Agenda – Afternoon to Tea
Stream A - Auditorium
• W5 14.00-14.40
Web Analysis & Online integration
• W6 14.40-15.25
Social Media Tools
Stream B - Seminar Room• W5 14.00-14.40
Social Media Tools
• W6 14.40-15.25 Web Analysis & Online integration
Agenda – Afternoon to Wine
Stream B - Auditorium• W7 15.40-16.15
Tools for the analyst
• W8 16.15 -16.50Recruiting for analysts (core competencies assessments)
Stream A - Seminar Room• W7 15.40-16.15
Recruiting for analysts (core competencies assessments)
• W8 16.15 -16.50 Tools for the analyst
WINE !! In the Seminar Room.
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