welcome increase your business eliminate departmental barriers increase your business eliminate...
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WELCOME
Increase Your BusinessEliminate Departmental BarriersIncrease Your BusinessEliminate Departmental Barriers
Lynn Bradfield
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When You Wake Up in the Jungle…
Every morning in Africa a gazelle wakes up. It must outrun the fastest
lion or it will be eaten.F veStarF veStarF veStarF veStar
SolutionsSolutions
Increase Your Business
Eliminate Departmental Barriers
When You Wake Up in the Jungle…
Increase Your Business
Eliminate Departmental Barriers
Every morning in Africa a lion wakes up. It must outrun the slowest
gazelle or it will starve to death.F veStarF veStarF veStarF veStarSolutionsSolutions
So……
It’s all about Speed,
Execution and Coordinate Actions
It’s all about Speed,
Execution and Coordinate Actions
Increase Your Business
Eliminate Departmental Barriers
The Moral of the Story is……no matter who you are, when you
wake up in the morning….. You’d better be RUNNING!
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What can you do within your dealership to increase
business?
…for sales?
…for service?
…for parts?
…for your marina?
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Increase Your Business
Eliminate Departmental Barriers
Dealership
Sales Sales Service Service PartsParts F&I F&I Office Office Marina Marina
CUSTOMER EXPERIENCE
Dealership Departments
Increase Your Business
Eliminate Departmental Barriers
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What is a "CONNECTOR” ?
• Webster’s Definition:
1. To join or fasten together usually by something intervening
2. To place or establish a relationship
• Our definition:
– A process used to connect customers to every departmentat the dealership thus creatingone seamless experience
Increase Your Business
Eliminate Departmental Barriers
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All The Reasons Why Not..
Increase Your Business
Eliminate Departmental Barriers
White
Space
s
Departmental
Goals
Employee Roles
Manager Roles
Dealership
Focus
FacilityLayout
Too CostlyF veStarF veStarF veStarF veStar
SolutionsSolutions
What Can You Do ?
• Eliminate Barriers• Establish cross functional roles• Create the right atmosphere• Knock some walls down (real and imaginary)
• Get everyone involved
Then expand current and create new
“CONNECTORS”
Increase Your Business
Eliminate Departmental Barriers
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Connectors – Sales to Service
Increase Your Business
Eliminate Departmental Barriers
Connectors
Connectors
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Take a minute and….
List three things that your Sales department does to help send business to
your Service department Increase Your
BusinessEliminate Departmental
Barriers
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Your Connectors
Sales to Service Connectors Currently in Place:1.__________________________________________________________________2.__________________________________________________________________3. _________________________________ _________________________________
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Increase Your Business
Eliminate Departmental Barriers
New Connector Ideas
Sales to Service Connectors Ideas to Consider:1.__________________________________________________________________2.__________________________________________________________________3. _________________________________ _________________________________4. _________________________________ _________________________________5. _________________________________ _________________________________
Increase Your Business
Eliminate Departmental Barriers
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Connectors – Service to Sales
Increase Your Business
Eliminate Departmental Barriers
Connectors
Connectors
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Take a minute and….
List three things that your Service department does to help send business to
your Sales department Increase Your
BusinessEliminate Departmental
Barriers
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Your Connectors
Service to Sales Connectors Currently in Place:1.__________________________________________________________________2.__________________________________________________________________3. _________________________________ _________________________________
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Increase Your Business
Eliminate Departmental Barriers
New Connector Ideas
Service to Sales Connectors Ideas to Consider:1.__________________________________________________________________2.__________________________________________________________________3. _________________________________ _________________________________4. _________________________________ _________________________________5. _________________________________ _________________________________
Increase Your Business
Eliminate Departmental Barriers
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Connectors – Service to Parts
Increase Your Business
Eliminate Departmental Barriers
Connectors
Connectors
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Take a minute and….
List three things that your Service department does to help send business to
your Parts department Increase Your
BusinessEliminate Departmental
Barriers
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Your Connectors
Service to Parts Connectors Currently in Place:1.__________________________________________________________________2.__________________________________________________________________3. _________________________________ _________________________________
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Increase Your Business
Eliminate Departmental Barriers
New Connector Ideas
Service to Parts Connectors Ideas to Consider:1.__________________________________________________________________2.__________________________________________________________________3. _________________________________ _________________________________4. _________________________________ _________________________________5. _________________________________ _________________________________
Increase Your Business
Eliminate Departmental Barriers
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Connectors – Parts to Service
Increase Your Business
Eliminate Departmental Barriers
Connectors
Connectors
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Take a minute and….
List three things that your Parts department does to help send business to
your Service departmentIncrease Your
BusinessEliminate Departmental
Barriers
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Your Connectors
Parts to Service Connectors Currently in Place:1.__________________________________________________________________2.__________________________________________________________________3. _________________________________ _________________________________
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Increase Your Business
Eliminate Departmental Barriers
New Connector Ideas
Increase Your Business
Eliminate Departmental Barriers
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Parts to Service Connectors Ideas to Consider:1.__________________________________________________________________2.__________________________________________________________________3. _________________________________ _________________________________4. _________________________________ _________________________________5. _________________________________ _________________________________
How Do You Create Your Own Connectors?
• Create the RIGHT atmosphere
• Managers LEAD BY EXAMPLE
• ALL ideas are good
• Get EXCITED
• Do ONE set of connectors
at a time
• Involve EVERYONE
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Increase Your Business
Eliminate Departmental Barriers
Select Connectors and Implement
• Low hanging fruit
• Ideas that have the biggest bang for the buck
• Set expectations
• Provide Continuous support
• Monitor your progress
• Keep everyone involved
• What else
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Increase Your Business
Eliminate Departmental Barriers
Make It Real...Develop an Action Plan
Area Of Opportunity (Circle1):
Sales Service Parts Marina
Action Steps:
1. What do you want to Implement? __________________________________________________________________
2. Who Needs to be Involved?
__________________________________________________________________
3. When do you want to Start?___________
4. Are there any barriers?_______________
_________________________________
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Increase Your Business
Eliminate Departmental Barriers
Map Your Process
To ensure everyone understands and supports your connector efforts try process mapping them and share them with all your employees
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Increase Your Business
Eliminate Departmental Barriers
Connectors Are In Place…So When Do You Pitch Them?
• Sales verses Service?
• Meet & Greet?
• Boat status update?
– Phone
– Waiting room
• Exit?
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Increase Your Business
Eliminate Departmental Barriers
Develop Your Own Pitch!
• You have decided what you want to do
• Make sure your committed and have buy-in
• Try it out and modify it until it works
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Increase Your Business
Eliminate Departmental Barriers
It’s time..pitch it and make it….
A HOME RUN!!
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Increase Your Business
Eliminate Departmental Barriers
Thank You!
Lynn Bradfield989-948-1578
lbradfield@fivestarsolutions.com
Thank You!
Lynn Bradfield989-948-1578
lbradfield@fivestarsolutions.com
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