week two - 5 stages with target audience
Post on 16-Jun-2015
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Target Audience
If you aim at nothing, you will hit it every
time. -Zig Ziglar
FocusFocusFocusFocusFocus
Design Decisions
Demographics
Demographics
AGE
Demographics
INCOME
Demographics
ETHNICITY
Demographics
FAMILY
Demographics
EDUCATION
Demographics
OCCUPATION
Demographics
GENDER
Geography
Geography
REGION
Geography
CLIMATE
Behaviors
Behaviors
BRAND LOYALTY
Behaviors
VALUE ON QUALITY
Examples
Theme
Composition
Components
Tools
Examples
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