week ten visual arguments thurs

COMPOSITION IIWEEK TENTUESDAYOCTOBER 27, 2016

DUE TODAY:-FINAL PAPER PROPOSALDROP BOX

APA QUIZ TODAY!

NOTE: WE ARE NO LONGER DOING THE “GHOST WRITING” PROJECT IN THE SYLLABUS

VISUAL ARGUMENTS

W E E K T E N

WHAT IS A VISUAL ARGUMENT?• Images created to persuade

viewers to take a certain action or believe a certain idea

• Visual arguments employ logos, pathos, and ethos

POSTERS AND FLIERS• This type of argument can be used in many

environments– Kiosks– Billboards– Sides of buses– Offices

• Dramatically attract the viewers attention toward a certain subject or issue

• Often employ symbolism• Use words sparingly & sentences are short• Messages should be encoded in dominating or

eye-catching images

PUBLIC AFFAIRS ADVOCACY ADVERTISEMENT

• Designed specifically for use in newspapers or magazines

• Their persuasive strategies are analogous to product advertisement

• Often sponsored by a corporation or organization

• Usually have a more time-sensitive message than posters

• Has a defined target audience• Aimed at influencing public opinion on

civic issues• Often includes a call to action

PUBLIC AFFAIRS ADVOCACY ADVERTISEMENT CONT.

• In order to sketch out their claims effectively, public affairs advocacy advertisements:

– employ headings and subheadings

– bulleted lists– different sizes and

styles of type– clever, visually-

appealing layout

CARTOONS• Types of cartoons:

– Editorial/political cartoon– Comic strip– Graphic novels

• Cartoons are panels or frames of drawn images that tell a story

• Often employs humor to make a point• Uses images and a few words to dramatize

conflicts and problems• Very condensed• Often connected to current affairs

CARTOONS• Consider this cartoon:

– What is the artists’ perspective on this issue?

– Is it relevant to a current issue in American culture?

– Does this image tell a story?

– What questions does this cartoon instigate?

IN-CLASS ACTIVITY• Your instructor will assign you to a group. Your group will be given an image

and a handout. Complete the questions on the hand out. You will be using the handout information to present your image to the class. Explain the elements of your ad and how they persuade the viewer.

APA QUIZ• Clear your desk and take out a pen or pencil. Complete

the APA Quiz and be sure to write your name on the top. Bring the quiz to the front when finished.