week 3: alternative media- discourses, conventions and authorities
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Discourses, Conventions & Authorites
Alternative Media
Production
@jennifermjones Week 3: MED5008
What is ‘alternative’ to Alternative Media?
dominant narratives
access to information
user generated content
multi-platform experiences
mobile technologies
(Jenkins, 2006)
Recognising Alternative Media?
mode of production/distribution
forms of content
aesthetic quality
interaction with audiences
(Atton, 2002)
Challenge dominant narratives
Voice to marginal communities
Build networks between groups
(Downing, 2001)
User Generated Content
Discourses of the Alternative
different modes of address
different perspectives
story selection
(Goode, 2009: 1070)
Case Study: Education (1)
Case Study: Education (2)
Finding Citizen Media
Can’t just Google it
Influence: So why bother?
The Demotic Turn
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