website design presentation to members of the american morgan horse association by bill lere august...
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Website DesignPresentation to Members
Of The American Morgan Horse
Association
By Bill LereAugust 22, 2012
Copyright, Bill Lere, 08/22/2012, Minneapolis, Minnesota
Website Description
The American Morgan Horse Association * Member driven contributor to the equine industry
Primarily Focused On * Education, recreation, advancements in equine health
* Breeding programs for “The Morgan Horse Breed”
* People who own and care for them
Secondary Focus * Building an online community
* Marketing products and services
* Education through publications and other media
* Providing links to other sources
Basic Demographic
This Audience Includes (But Is Not Limited To) * Horse lovers of all ages and income ranges
* Riders, showman, (all disciplines and classes)
* People interested in all aspects of horsemanship
Advancing Sources For * Breeders
* Buyers and sellers
* Trainers, students, and riding instructors
* Veterinarians, and more
Demographic Region * The United States and Canada
Design Goals And Concepts
Purpose
• To create a focal point for news, education, opportunity, and sources for the
health, wellbeing and promotion of the “Morgan Horse Breed.”
• To create a fresh look and feel
• To build in easy navigation
• To install universal usability concepts for those with handicaps
Basic Construction• Header, left side navigation, right side ad space, and footer (include CSS)
• cool color pallet, use color sparingly
• Sanserif text and headings
• Domain remains as it is www.morganhorse.com
(As always, this design is open for suggestions.)
Design Features
Header Includes (will use CSS for consistency)
* Logo on left side (will design)
* Site Identity
* Help, FAQ, site map, member log-in, forgotten password
* Site search
Main Body Includes * Page content and breadcrumb navigation trail
Left Side Bar Includes * Navigation
* Social media (Client Choice)
Right Side Bar Includes * Advertising Connected To The Site and Subscription Info
Footer Contains * Copyright, address, and main phone number
(All items are open to client ideas)
Other Design Options
• Assistance with menu choices
• Easy access for the user and for maintenance
• Links To web pages can open in the same window or different aWindow
• Consideration for banner ad space if applicable
Browser Requirements • Internet Explorer, Firefox, Safari, Opera • Consider optimization for other devices.
Testing
• Alpha testing will occur before the site is released.
• Beta testing is an option for customer feedback on functions
Proposed Site Map
This is an example of what the
Site Map might contain. It will appear in the main
body as a webpage when
“site map” navigation is
clicked in the upper right
corner of the top banner.
All items are live links that
Open the corresponding pages.
Basic Site Structure Main Navigation
* Left side bar
* All pages connect to home
* Every page connects to all
other pages
Contacts Section
* names As links to bios and
contact info ( email, phone, etc.)
(Bios open in their own page)
Tack Shop, Book Store
* Includes shopping cart
(includes payment options)
Members, Events
* Include registration forms
(where applicable)
All applications, forms, and shopping carts connect with appropriate servers.
The colors in the above chart are for category separation only. They don’t represent any colors of web pages or design elements.
Basic Wireframe Parts Include
* Header ( Photo Link To Home
( Logo / Site I.D.
( Site Map, Log-in, Etc.
( Site Search
* Footer ( Copyright
( Main Contact Info
* Left Navigation ( Links to Web pages
( Social Media
* Right side column ( In Site Advertising Links
* Main Body ( Information, Main Copy
( Breadcrumb Trail
Header
TypographyFont
• Verdana
(Main Body)
• Headings (48pt Bold, Blue) • Secondary headings (24pt Bold, Blue)
• Text (16pt Regular, Black)
(Left Navigation)
• Main category titles (21pt Bold, Blue)
• Inside category titles (12pt Regular, Blue)
Left navigation headings are blue but change color when clicked
Sample graphics from Contact page, Graphics may change as project moves forward.
Navigation
Left Nav Bar
Opens pages in body
*font color and background
………color changes
*Breadcrumb trail is highlighted
for way finding
* Right side ads open in body
……….to featured page.
* Names open bio page in their
own window and change
color when clicked as a
……….reminder for way finding
Project Disclaimer
All Items shown in this presentation are open to new ideas within the scope of design requirements and fundamentals.
The Client assumes all liability for copyrighted material and photos used on this site.
Thank You
Bill Lere
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