website advancement proposal intermed resources, llc. 2012 (o&v)

Website Advancement Proposal

• InterMed Resources LLC is marketer and distributer of advanced technology products for the healthcare industry looking to redesign its corporate website.

• While the site was originally created to market their first product, Procellera, they now have two products and new consumers that need to be reached.

• These consumers include hospitals, its administrators, clinicians, nurses, doctors, other vendors, patients at home, and corporate partners.

• A website that markets their products efficiently with the use of existing resources (tabs, actual website, cart, ect.)• A design template that is simple but effective in getting the right information across to website viewers• A cost effective means to implementing the new site designs

In addition their legitimate requests, the client may want to:

Incorporate “eye grabbers” on their website (such as Flash images and messages) Advance “E-cart” visibility Advance website SEO Incorporate Social media plug-ins Improve visibility and engagement of product videos, photos, research and case studies Implement an effective customer update strategy (via email /social media)

•Established website with good SEO

•Great choice of brandcolors

•Tagline:“DISCOVER Health with Us!”

• A lot of words and not enough customer navigation to provoke purchase

• Lots of space on sides panels, yet no interactive material about the company or the product

• Consumers want to connect both with the product and the company

• Plenty room for improvement!

• Implementation of timed flash images on the home page.• Images as a quick link to the actual product information page or recent news within the company ( new case studies, awards, research, etc).• Implementation of social media “plug in’s”

• For international markets and consumers, the option to have a translator tab for your entire site can be very effective.

• Besides the attractive colors, product images are also flash images that are timed and sensitive to the users mouse• Neat layout with clear, concise wording

• Pain management products “more” tab bring user to a more detailed product page. • “online-catalog” option is very popular amongst competitors

• Side tab option on the product page can also be useful in organizing the different products offered

Please note that these are just the first few exemplary designs that are to implemented on the website. There are more images that need to be added to subsequent tabs and pages. These graphics are also mock images and need to be implemented by a professional developer.