webinar: the changing mobile fundraising world

The Changing Mobile Fundraising WorldMay 18th, 2016

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Agenda

• Trends in Mobile Usage and Fundraising• Responsive Participant Centers• Mobile Apps

Our purpose is to connect nonprofit fundraising and communication priorities to digital technology and platforms that support those efforts.

Trends in Mobile Usage & Fundraising

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Mobile Statistics

79%

US population using smartphones

13%

Internet Users are mobile only

21%

Millennials are mobile Only

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Fundraising Statistics

18%

13%

% of Donations made through mobile devices

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Giving Preference and Channel

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Online Donors Using Mobile Phones to Make Online Gifts

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ROI for Mobile Email According to Email Marketers

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49% of all emails are read on mobile devices

16% of donors give via emails viewed from a mobile device

Newsletters End Of Year Campaigns

desktop 22% desktop 28%

mobile 54% mobile 46%

other 18% other 14%

tablet 6% tablet 12%

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A mobile-optimized email is only the first step of a mobile-optimized customer journey

19% use devices to register for events

12% purchase memberships on mobile devices

Luminate Online Responsive Experience

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User Flows• Emails• Donation Form• Registration• Greeting / Personal / Team Page

• What’s Missing? Participant Center

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What are the benefits?• Higher engagement with participant center on mobile devices• Increased fundraising through greater use of the PC fundraising

tools

Client Example:• Participant Center bounce rates dropped from 49% to 43% • Participants updated their personal page 30% more often after the

responsive implementation

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Custom Development

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Custom Development

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Custom Development

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Custom Development

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Custom Development

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Custom Development

Responsive Participant Center

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What is it?• A standard set of customizations to the TeamRaiser Participant

Center (PC) that make it responsive

• Single setup of responsive PC can be associated with multiple blueprints / events

• Turn-key Set-up– Colors, logo, Google Analytics ID and sharing capabilities – Implementation – Documentation– 2 weeks from start to finish

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Home – Desktop/Laptop

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Home – Tablet

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Home – Mobile

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Email

Desktop Tablet Mobile

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Progress

Desktop Tablet Mobile

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Personal Page

Desktop Tablet Mobile

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Team Page

Desktop Tablet Mobile

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Best for…• Blackbaud Luminate Online• Using PC2 or ready to upgrade to PC2• No major customizations to existing PC2

– Customizations within existing PCs are not incorporated into product• Has example of event or blueprint built for verification

– To capture logo, colors, GA ID and validate all configurations are supported

• Has Janrain social sharing set up within their BBLO instance– Social sharing is removed within product if Janrain is not configured

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Seamless Boundless App Fundraising Integration• “Download Boundless Fundraising” CTA will be added to the list of

recommended steps

Boundless Fundraising Mobile App

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Allow users to engage with you on any device

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Do you need an App for that?

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Why you need a Mobile App?• Participants are expecting an App as an extension of the event

website• Apps provide a broader reach for fundraising by being able to use

additional social channels and leverage the address book on the mobile device– 90% of donors are new to the organization

• Peer 2 Peer event space is more competitive than ever– You need to provide participants with the tools necessary to make them

successful fundraisers using the devices they are already on and are comfortable using

• Increased revenue opportunity – On average 5% of funds raised comes through Mobile Apps

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Why it works?• App provides sample content tailored to each channel making it

easy for participants to fundraise– LinkedIn, Facebook, Twitter, SMS and Email

• Ability to use existing address book on mobile device • Ability to track usage across channels and features• All messages have links back to the participants personal page or

donate on their behalf, all with unique source coding• Makes it easy for a participant to fundraise with a swipe & tap on

the screen• Ability to update their personal page on the go and keep the fresh

with new content and images

Let’s go mobile

Mobile Guidance

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Responsive PC in a Box +

Boundless Fundraising Starter Pack

Responsive PC in a Box

Custom Responsive PC +

Boundless Fundraising Suite

Program Revenue

Above$100K

Above$500K

Above$1M

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Everyone• Reviewing GA to understand Mobile usage / self-benchmark• Running Luminate Online Reports to understand mobile usage of

emails• Map your user flows

• Identify gaps in your mobile experiences

• Develop your plan for highest value activities

Email Register Update Personal Page

Mobile Friendly Responsive Not Responsive

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Contact us: info@charitydynamics.com