we are atlantic canada’s business magazine · 2016-12-20 · 2 2017 media kit founded in 1989,...
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We are Atlantic Canada’s business magazine
C O M P L E T E R E G I O N A L D I S T R I B U T I O NWe publish a minimum 37,000 magazines per issue
A W A R D - W I N N I N G 33 Atlantic Journalism Awards, 14 TABBIE international business press awards, 4 KRW national business press awards and 36th of the top 95 b2b publications in the world
I N F L U E N T I A L A U D I E N C E 90% of our readers are in management positions2
C O S T - E F F E C T I V E 0.02 cents per reader, based on cost of full page ad and 250,000 readers in first 30 days of publication
T H E C O M P L E T E P A C K A G E Print, mobile, online, social media
E N V I R O N M E N T A L L Y - F R I E N D L Y 100% recycled paper and vegetable-based ink
2017 Media Kit2
Founded in 1989, Atlantic Business Magazine is a bi-monthly glossy publication that covers all areas of business within the four Atlantic provinces. We publish a minimum of 37,000 copies per issue.
For our readers and our advertisers, our mission is to be the foremost source of business information in the region.
Our flagship issue of the year is May/June when we recognize corporate leadership excellence with our Top 50 CEO awards.
Consumers are more receptive to
magazine print ads than ads in any other media.
Source: The State of Online Advertising
WINNERTWO GOLDTWO SILVER2015 ATLANTICJOURNALISM
AWARDS
2017 Media Kit 3
import/export
73%
20-50 years of age
Annual corporate spending controlled by 35%
of our readers
hold senior management
positions
$500,000+ 90%
46%54%
36%
28% 19%53%
1-25 employees 26-500 employees 500+ employees
Full Page 2/3 Page
1/6horizontal
1/2 island1/2 horizontal
1/3 square
1/3 vertical
1/6 vertical
Cover
Belly band
Cover
Cov
er
MagazineInsert Inside
magazine
Strip of paper
glued on
When you need complete regional distribution, we deliver.
3 ,6 0 0 C O P I E SThe Globe & Mail
7,0 0 0 C O P I E SBrunswick News
5,0 0 0 C O P I E SThe Chronicle Herald
2 , 5 0 0 C O P I E SThe Guardian
1, 55 0 C O P I E SMailbox delivery
9, 4 8 5 C O P I E S68 hotels, inns & suites
8 0 0 C O P I E SProvincial Airlines
3 0 0 C O P I E SMarine Atlantic ferries
1, 8 0 0 C O P I E SAir Canada Maple Leaf lounges
, 5 0 8 2 C O P I E S 3
Single copies/by-request subscribers
1Atlantic Business Magazine’s June 2016 CCAB circulation statement combined with publisher’s own data. 2Inhouse readership survey. 3Publisher’s own data.
Total Circulation
37,0001
6% Prince Edward
Island
40% Nova Scotia
15% Rest of Canada
17% New Brunswick 22%
Newfoundland & Labrador
Readership
250,0003
Source: By request subscribers
per issue
per issue
WINNERTWO GOLDTWO SILVER2015 ATLANTICJOURNALISM
AWARDS
2017 Media Kit4
Extend your reachExtend your reachExtend yourComplete Atlantic Canada coverage PLUS strategic distributionacross North America and into Western Europe.
WINNERTWO GOLDTWO SILVER2015 ATLANTICJOURNALISM
AWARDS
Air Canada Maple Leaf lounges Subscribers outside Atlantic Canada
New York
Calgary
ReginaMontreal
OttawaTorontoWinnipeg
Vancouver
Los Angeles Paris
London
Frankfurt
Edmonton
Halifax
St. John’s
AtlanticCanada
NLPEI
NBNS
CalgaryCremonaEdmontonFort McMurrayManningRed DeerRocky Mountain HouseSherwood ParkSpirit RiverSt. AlbertWhitecourt
ALBERTA
WinnipegPortage La PrairieSt. AdolpheThompson
MANITOBA
ONTARIO
Yellowknife
NORTH WEST TERRITORIES
BRITISH COLUMBIAAbbotsfordBurnabyCoquitlamDeltaKelownaKimberleyLadysmithNanaimoNew WestminsterPort MoodyPrince George
RichmondSurreyVancouverVernonVictoriaWestbank
AgathaAjaxAncasterArthurAuroraAyrBarrieBathBoltonBowmanvilleBrampton
BrantfordBrightonBrockvilleBurlingtonCaledoniaCambridgeChathamConcordCorbeilCornwallCourtice
EtobicokeGeorgetownGuelphHaleyHamiltonHanoverKanataKingstonKitchenerLindsayLondon
MarkhamMidlandMiltonMississaugaNewmarketNiagara Falls OakvilleOrilliaOrleansOshawaOttawa
Owen SoundPeterboroughPickeringPoint EdwardPort ColbornePort SydneyRichmondRichmond HillSarniaScarboroughSchomberg
StittsvilleSudburyTavistockThamesvilleThornhillThunder BayTimminsTobermoryTorontoUxbridgeVerona
WasagaWaterlooWhitbyWilliamstownWindsorYork
QUÉBECBatiscanBlainvilleBouchervilleBrossardCarignanCoteau-du-LacDollard-des-OrmeauxGatineauHavre-aux-Maisons
KirklandLacineLasalleLavalLévisLongueuilLorrainvilleMont St. HilaireMontrealNicoletPierrefonds
Pointe-ClaireQuébec CityRimouskiRosemereSt. AntoninSt. BrunoSt. LambertSt. LaurentSt. LazareSte. Anne De Bellevue
Ste. MarieSte. ThereseTerreBonneTrois RivieresVaudreuilVerdunWestmouth
ChaplinReginaWeyburnSaskatoonBattleford
SASKATCHEWANLong Island, New YorkAurora, OhioNewport, Rhode IslandWilliamsburg, Virginia
UNITED STATES
WhitehorseYUKON
2017 Media Kit 5
Readers by industryAccounting 3%Aerospace/defence 1%Business services 10%Communications 8%Construction 5%Education 7%Engineering 3%Finance/insurance 7%Forestry 2%Health/biotechnology 5%Industry associations 1%Legal 2%Manufacturing 6%Mining 1%Oil & gas/energy 3%Public service 8%Real estate 4%Transportation 3%Travel/tourism 3%Technology 7%Utilities 1%Wholesale/retail trade 7%Other 3%
Affluent and influential audience of business readers.
WINNERTWO GOLDTWO SILVER2015 ATLANTICJOURNALISM
AWARDS
Sources: June 2016 CCAB circulation statement/inhouse readership survey/publisher’s own data
import/export
73%
20-50 years of age
Annual corporate spending controlled by 35%
of our readers
hold senior management
positions
$500,000+ 90%
46%54%
36%
28% 19%53%
1-25 employees 26-500 employees 500+ employees
Full Page 2/3 Page
1/6horizontal
1/2 island1/2 horizontal
1/3 square
1/3 vertical
1/6 vertical
Cover
Belly band
Cover
Cov
er
MagazineInsert Inside
magazine
Strip of paper
glued on
2017 Media Kit6
import/export
73%
20-50 years of age
Annual corporate spending controlled by 35%
of our readers
hold senior management
positions
$500,000+ 90%
46%54%
36%
28% 19%53%
1-25 employees 26-500 employees 500+ employees
Full Page 2/3 Page
1/6horizontal
1/2 island1/2 horizontal
1/3 square
1/3 vertical
1/6 vertical
Cover
Belly band
Cover
Cov
er
MagazineInsert Inside
magazine
Strip of paper
glued on
import/export
73%
20-50 years of age
Annual corporate spending controlled by 35%
of our readers
hold senior management
positions
$500,000+ 90%
46%54%
36%
28% 19%53%
1-25 employees 26-500 employees 500+ employees
Full Page 2/3 Page
1/6horizontal
1/2 island1/2 horizontal
1/3 square
1/3 vertical
1/6 vertical
Cover
Belly band
Cover
Cov
er
MagazineInsert Inside
magazine
Strip of paper
glued on
WINNERTWO GOLDTWO SILVER2015 ATLANTICJOURNALISM
AWARDS
Double page spreadTrim 16.250”w x 10.875”hBleed 16.500”w x 11.175”h
Full pageBordered 7.125”w x 9.875”hTrim 8.125”w x 10.875”hBleed 8.375”w x 11.125”h
2/3 pageVertical 4.625”w x 9.875”h
1/2 pageVertical 4.625”w x 7.125”hHorizontal 7.125”w x 4.875”hHorizontal Bleed 8.375”w x 5.375”h
1/3 pageVertical 2.250”w x 9.875”hVertical Bleed 2.750”w x 11.125”hHorizontal 4.625”w x 4.875”h
1/6 pageVertical 2.250”w x 4.875”hHorizontal 4.625”w x 2.250”h
Ad dimensionsMagazine page size 8.125”w x 10.875”h. Allow .25” inset from trim for all text.
Print advertising size 1 issue 3 issues 6 issuesFull page $5,250 $4,750 $4,5002/3 page $3,950 $3,610 $3,3751/2 page (vertical) $3,545 $3,255 $3,015BEST 1/2 PAGE VALUE1/2 page (horizontal) $3,140 $2,900 $2,6501/3 page $2,325 $2,210 $1,9751/6 page $1,325 $1,210 $1,150Inside front or back cover $5,350 $5,125 $4,895Outside back cover $5,595 $5,350 $5,150Double page spread $8,625 $7,875 $7,5001/2 Double page spread $5,950 $5,495 $4,895
Net rates
File formatHigh resolution PDF files or high resolution TIFF files (300dpi converted to CMYK or grayscale format).
How to submitFiles less than 20 MB Email to jmiller@atlanticbusinessmagazine.com with the ad name and issue date in the subject line. Files larger than 20 MB Please use www.wetransfer.com to upload files or contact jmiller@atlanticbusinessmagazine.com for instructions. For ad sizes smaller than 2/3 page, we reserve the right to place more than one ad on the same page.
Ad shapes
2017 Media Kit 7
Value-added marketingExecutive SummaryTake your brand to the next level with a FP or DPS sponsored content mini-feature on the subject of your choice (e.g. corporate expansion, new product, commentary, executive announcement, etc…). Your Atlantic Business Magazine mini-feature will be written and designed by Atlantic Business Magazine staff, subject to your direction and approval (print edition).
Full page executive summary: $5,000Double page spread executive summary: $7,500
Bundle for maximum value∆
• 25% off any tablet edition enhancement (cover ad, video, audio clip, slideshow or ad query)
• 25% off all atlanticbusinessmagazine.com website advertising∆Valid while your Executive Summary is part of the current edition.
Native AdvertisingA premium product for our most courageous clients: seamlessly partner your brand with Atlantic Business Magazine’s award-winning editorial content. Contact you account representative for more details.
Starting price: $6,000 per page
2017 value-added print booking deadlines
2017 Atlantic Showcasebooking deadlines
Volume 28, Number 1October 31, 2016
Volume 28, Number 4April 28, 2017
Volume 28, Number 2December 16, 2016
Volume 28, Number 5June 30, 2017
Volume 28, Number 3February 28, 2017
Volume 28, Number 6August 31, 2017
Volume 28, Number 1 October 3, 2016
Volume 28, Number 2 December 1, 2016
Volume 28, Number 3 February 1, 2017
Volume 28, Number 4 April 3, 2017
Volume 28, Number 5 June 1, 2017
Volume 28, Number 6 August 1, 2017
WINNERTWO GOLDTWO SILVER2015 ATLANTICJOURNALISM
AWARDS
Atlantic ShowcaseHave a larger story to tell? Optimize your messaging with an Atlantic Showcase. You get a minimum two-page promotional feature, with unlimited expansion opportunities. You book the Showcase; we invite your suppliers and business associates to show their support. The more advertisers who support your story, the longer your story will be. Content will prepared by Atlantic Business Magazine staff, subject to your direction and approval.
Atlantic Showcase booking: $7,500
2017 Media Kit8
Traditional advertising
AtlanticShowcase
Executive Summary
NativeAdvertising
Cost $ $$ $$$ $$$$
Uses same fonts, design and writing style as standard magazine content
Includes client logo and contact information
Client-centred marketing/advertorial message Reader-oriented content (topic determined by editorial staff in partnership with the client)
Included in the tablet edition (emails/websites appearing in the print edition will be hyperlinked)
Included in the print edition Table of Contents
Article is exclusive to client Includes support advertising
Includes the client as a subject matter expert; may include other non-competing interview subjects
Client-approved editorial content Client approves quotes specifi c to them but does not review/edit/review complete article
Bylined Promotional Feature
Sponsored Content Produced by Atlantic Business Magazine in partnership with Client
Opportunity for web exclusive bonus elements to supplement print edition content (e.g. client-supplied video, audio, photos, fun facts, etc…)
Additional cost Additional cost Included (Client-supplied web exclusive bonus content can be updated/changed on a bi-weekly basis throughout the two-month publication cycle)
Appears in rotation alongside other editorial elements in the slider on the main page of the Atlantic Business Magazine website
Included with other editorial content in Atlantic Business Magazine’s e-newsletter
Included in Atlantic Business Magazine’s social media call-outs (Twitter, Facebook)
25% discount on tablet edition enhancements (cover ad, video, audio clip, slideshow or ad query) and website advertising while your content is part of the current edition
50% discount on tablet edition enhancements (cover ad, video, audio clip, slideshow or ad query) and website advertising while your content is part of the current edition
What’s the difference?
2017 Media Kit 9
Inside the cover(prices apply to insertion of existing materials)
WINNERTWO GOLDTWO SILVER2015 ATLANTICJOURNALISM
AWARDSSpeciality print productsCovers (prices include production costs)
We also offerTab insertsLenticular insertsUnique die-cut insertsMulti-page fold-outs
Contact your account representative for additional information.
import/export
73%
20-50 years of age
Annual corporate spending controlled by 35%
of our readers
hold senior management
positions
$500,000+ 90%
46%54%
36%
28% 19%53%
1-25 employees 26-500 employees 500+ employees
Full Page 2/3 Page
1/6horizontal
1/2 island1/2 horizontal
1/3 square
1/3 vertical
1/6 vertical
Cover
Belly band
Cover
Cov
er
MagazineInsert Inside
magazine
Strip of paper
glued on
import/export
73%
20-50 years of age
Annual corporate spending controlled by 35%
of our readers
hold senior management
positions
$500,000+ 90%
46%54%
36%
28% 19%53%
1-25 employees 26-500 employees 500+ employees
Full Page 2/3 Page
1/6horizontal
1/2 island1/2 horizontal
1/3 square
1/3 vertical
1/6 vertical
Cover
Belly band
Cover
Cov
er
MagazineInsert Inside
magazine
Strip of paper
glued on
import/export
73%
20-50 years of age
Annual corporate spending controlled by 35%
of our readers
hold senior management
positions
$500,000+ 90%
46%54%
36%
28% 19%53%
1-25 employees 26-500 employees 500+ employees
Full Page 2/3 Page
1/6horizontal
1/2 island1/2 horizontal
1/3 square
1/3 vertical
1/6 vertical
Cover
Belly band
Cover
Cov
er
MagazineInsert Inside
magazine
Strip of paper
glued on
import/export
73%
20-50 years of age
Annual corporate spending controlled by 35%
of our readers
hold senior management
positions
$500,000+ 90%
46%54%
36%
28% 19%53%
1-25 employees 26-500 employees 500+ employees
Full Page 2/3 Page
1/6horizontal
1/2 island1/2 horizontal
1/3 square
1/3 vertical
1/6 verticalCover
Belly band
Cover
Cov
er
MagazineInsert Inside
magazine
Strip of paper
glued on
import/export
73%
20-50 years of age
Annual corporate spending controlled by 35%
of our readers
hold senior management
positions
$500,000+ 90%
46%54%
36%
28% 19%53%
1-25 employees 26-500 employees 500+ employees
Full Page 2/3 Page
1/6horizontal
1/2 island1/2 horizontal
1/3 square
1/3 vertical
1/6 vertical
Cover
Belly band
Cover
Cov
er
MagazineInsert Inside
magazine
Strip of paper
glued on
Reverse Gatefold French Door Belly Band
Tip-ons(minimum quantity
5,000)
Blow-ins(minimum quantity
5,000)
2017 Media Kit102016 Media Kit8
Tablet edition advdvd evev rtitit sing
Location CostLeft of cover Bellyband (double-sided)
Split cover Blow-in card
Premium ad locations
Description CostVideo (video player or link)
YouTube embed codeAudio ClipSlideshowAd query
Ad enhancements
Material dueFor advertising rates:Jan/Feb (v28n1) – Dec 16, 2016
Mar/Apr (v28n2) – Feb 24, 2017May/Jun (v28n3) – April 28, 2017Jul/Aug (v28n4) – Jun 23, 2017Sep/Oct (v28n5) – Aug 25, 2017Nov/Dec (v28n6) – Oct 27, 2017
Email material to cgill@atlanticbusinessmagazine.com
Your ad here
Bellyband8.125” x 4”, PDF
Contents Archive Print Share Tools Search HelpFC
Bookmarks
Zoom
L R
Blow in card350px x 500px, PDF or JPG
Contents Archive Print Share Tools Search HelpFC
Bookmarks
Zoom
L R
CLICK HERE TO CLOSE
YourBlow in
cardhere
Yourad
here
Left of cover (bleed)8.125” x 10.875”, PDF
Contents Archive Print Share Tools Search HelpFC
Bookmarks
Zoom
L R
Left of cover (bordered)7.125” x 9.875”, PDF
Contents Archive Print Share Tools Search HelpFC
Bookmarks
Zoom
L R
Yourad
here
Yourad
here
Split cover3.5” x 10.875”, PDF
Contents Archive Print Share Tools Search HelpFC
Bookmarks
Zoom
L R
Video shown in player640px x 480px or higher
3 mins or less, 24 FPS or higherwmv, avi or YouTube link
Contents Archive Print Share Tools Search HelpFC
Bookmarks
Zoom
L R
Audio clipAn audio iconwill be placed
in your adWMA or MP3
PLAY
Slideshow500px x 350px, JPG
Contents Archive Print Share Tools Search HelpFC
Bookmarks
Zoom
L R
Ad queryAn query icon will be placed
in your ad. Once clickedthe email form will appear.
If you have any inquiries about this adplease fill out and submit the form below.
Email:
Name:
Comments:
Cancel Submit
Video linkA video icon
will be placedin your ad
YouTube link required
PLAY
$1200
$900
$600
$600
$800$200$600$800$400
YOUR VIDEOHERE
YOUR
AD HERE
Hubert Hutton Publishertel: 709.726.9300, ext. 226hhutton@atlanticbusinessmagazine.com
Tonia SheridanVP National Sales (N.B. & P.E.I.)tel: 709.726.9300, ext. 223tsheridan@atlanticbusinessmagazine.com
Sharon ReskyDirector of Sales (N.S.)tel: 902.421.3037sresky@atlanticbusinessmagazine.com
Linda BidgoodDirector of Sales (N.L. & N.S.)tel: 709 726.9300, ext. 222lbidgood@atlanticbusinessmagazine.com
Stéphane PicardDirector of Sales (N.B.)tel: 506.607.2429spicard@atlanticbusinessmagazine.com
WINNERTWO GOLDTWO SILVER2015 ATLANTICJOURNALISM
AWARDS
2017 Media Kit 112016 Media Kit 9
Website advdvd evev rtitit sing
ShapeapeaRectangleSuper bannerSkyscraper
Dimensions300 x 250 pixels728 x 90 pixels300 x 600 pixels
1 month$500$400$650
Net rates
File submission• Acceptable formats include GIF, JPG, BMP, PNG or SWF• Files must be 72 DPI
• Maximum animation length: 15 seconds• Where multiple ads are booked for the same position, they
will appear in rotation
Ads must be emailed to cgill@atlanticbusinessmagazine.com.
in the email.
Special package rateSuper banner + Rectangle
1 month
$850
Ad placement
Full PageFuFuF ll Pagaga egegRectangle
Skyscraper
Super banner
Rectangle
WINNERTWO GOLDTWO SILVER2015 ATLANTICJOURNALISM
AWARDS
2017 Media Kit12
Issue Ad Booking Ad Due PublicationEditorialDetailed issue lineups will be available from your account representative approximately 2 months before each issue’s material submission date.
2017 editorial calendar
Volume 28 Number 1January/February
Volume 28 Number 4July/August
Volume 28 Number 3May/June
Volume 28 Number 6November/December
Volume 28 Number 2March/April
Volume 28 Number 5September/October
Nov. 25, 2016 Dec. 2, 2016 Jan. 5, 2017
June 2, 2017 June 9, 2017 July 5, 2017
Apr. 6, 2017 Apr. 13, 2017 May 18, 2017
Feb. 3, 2017 Feb. 10, 2017 Mar. 8, 2017
Aug. 4, 2017 Aug. 11, 2017 Sept. 6, 2017
Oct. 6, 2017 Oct. 13, 2017 Nov. 8, 2017
• Women in Business
• Atlantic Canada’s Top Employers
• Atlantic Canada’s CEO of the Year
• Salute to small business
• Top 50 CEO awards• Winner profiles• Statistical analysis• Leadership-related stories
• Innovation
• Post-secondary education
• The Start-up Issue, including finance, planning,incubation, commercialization and more!
• Golf
WINNERTWO GOLDTWO SILVER2015 ATLANTICJOURNALISM
AWARDS
Note: due to layout/design of this issue, only FP ads accepted for the Top 50 CEO winner profiles; ads in the stats section must be full page or half-page horizontal.
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