waitrose sea salt packaging design
Post on 14-Apr-2017
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!
A Face-Lift for !
Waitrose Fine Crystal Sea Salt
STAND OUT
FUNCTION
SINGLE USE / RECYCABLE
REASON FOR
CHANGE
• Increase competitors
• Price competition
• Gain more market share
• Prevent over consumption of salt
• Educate that sea salt is natural & healthier
TARGET AUDIENCE
Design considerations: • Appeal to healthy young people • Socially responsible • Fun • Modern
SELLING PROPOSITION
Less Sodium Healthy Natural
MARKETING MESSAGE
“Closest To Nature”
MAIN FOCUS
Strong Identity Functionality
Recyclable & Reusable
STRONG IDENTITY
• Attractive
FUNCTIONALITY• Prevent spillage • Better handling • Doesn’t break easily
RECYCLABLE & REUSABLE
• Usable for pepper, sugar…
SELECTED POPS
• Pre-Packed Merchandising Kit • Shelf Talker • Wobbler
RESEARCH
Thank you
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