visuals: welcome to the future of social media

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VISUALSThe Future of Social Media

Andrew Melchior, Co-Founderandrew@avalaunchmedia.com

@atrainehttp://avalaunchmedia.com/infographics/the-complete-history-of-social-media

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100’s of Others• Google+• StumbleUpon• Reddit• Flickr• Yelp • Gentlemint• DailyBooth• Plurk• Classmates

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Trends To More Visuals• Pinterest Created a Monster • Facebook Timeline• Reply/Comment with Image• Instagram Videos• Larger Head/Cover Images

Mind Blowing Stats (up next)Visual Social Media Marketing – Krista Neher

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• Images get 50% more interaction than other content• 6 Billion photos uploaded each month• Photos get 7x more likes and 10x more shares than links

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# 1

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4000% growth in the last year80% of Pins are Repins

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Purchased for 1 Billion with over 100 Million users

575 likes and 81 comments per second

1,278,915 photos posted of Hurricane Sandy during storm

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90% of info submitted tothe brain is visual

Images process 60,000xfaster than text

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So How Do Businesses Succeed

Using Visuals in Social Media?

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NOT

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CreateA

VisualPublishingCalendar

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Start With

What’s Working

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TwoWords:NewsJack

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• SNOOP

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Utilize Your SM Assets•Tweet it (A LOT, and again)

• Facebook – Average post from your brand only reaches 16% of your fans

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Social MEowDIA: The Cast Study

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Social MEowDIA: The Cast Study

“Avalaunch Media dropped this SWEET infographic”“I think this infographic is genius”“PURE GENIUS”“Best, cutest, funniest infographic ever”“This infographic is AWESOME”“LOL!”“Social Meowdia is beyond absurd. So absurd, that I LOVE

IT”… the list goes on and on

“All other infographics can now go home!”

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http://avalaunchmedia.com/social-media-explained-ebooks

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What’s Next for Social MEowDIA?

• Memes (10)• Motion Graphic• Blog Post Series (10)• Wall Posters• Cause Campaign on 7/1

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Andrew Melchior, Co-Founderandrew@avalaunchmedia.com

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Thank You!

Deck @ http://www.slideshare.net/MattSiltala