visual research - university of the arts...

AVAAcademia’sRequiredReadingRange:CourseReadertitlesaredesignedtosupportvisualartsstudentsthroughoutthelifetimeofanundergraduatedegree.Packedwithexamplesfromstudentsandprofessionalsandfullyillustratedwithcleardiagramsandinspiringimagery,theyofferanessentialexploration

ofthesubject.

VisualResearchisdesignedtoleadyouthroughthekeyskillsofresearchmethodsinthestudyandpracticeofgraphicdesign.Thebookfocusesondefiningaself-initiatedresearchquestion,decidingonasuitablemethodologyandundertakingaresearch-ledgraphicdesignprojectasastudentatundergraduateorpostgraduatelevel.

Thissecondeditionincludeselevennewcasestudiesaswellasendofchapterexercises,anewchapteronVisualGrammarandaforewordbyEllenLupton,aninternationallyrenownedgraphicdesigner,writer,curatorandeducator.

IanNobleisadesigner,designeducatorandwriter.Heistheauthorandco-authorofa

numberofbooksongraphicdesignandisaregularcontributortodesignmagazines.

Hehastaughtfull-timeforthelasttwentyyearsandiscurrentlyworkingastheCoordinatorfortheMA/MFAinCommunicationDesignatKingstonUniversity.

DrRussellBestleyisHeadofPostgraduateGraphicDesignattheLondonCollegeofCommunication.Hisworkhasbeenprimarilyconcernedwithgraphicdesignresearch

througheducationandpractice.Hiscurrentresearchcentresonthesecondgeneration

ofUKPunkandPostPunk,andonDIYapproachestographicdesign.

Publisher’snote

Ethicalpracticeiswellknown,taughtanddiscussedinthedomainsofmedicine,law,scienceandsociologybutwas,untilrecently,rarelydiscussedintermsoftheAppliedVisualArts.Yetdesignisbecominganincreasinglyintegralpartofoureverydaylivesanditsinfluenceonoursocietyever-moreprevalent.

AVAPublishingbelievesthatourworldneedsintegrity;thattheramificationsofouractionsuponothersshouldbeforthegreatesthappinessandbenefitofthegreatestnumber.Wedonotsetourselvesoutasarbitersofwhatis‘good’or‘bad’,butaimtopromotediscussioninanorganisedfashionforanindividual’sunderstandingoftheirownethicalinclination.

Byincorporatinga‘workingwithethics’sectionandcoverstamponallourtitles,AVAPublishingaimstohelpanewgenerationofstudents,educatorsandpractitionersfindamethodologyforstructuringtheirthoughtsandreflectionsinthisvitalarea.

OtherAVAtitlesofinterest

OthertitlesinAVA’sGraphicDesignrangeinclude:

TheVisualDictionaryof

GraphicDesign

TheFundamentalsof

CreativeDesign

TheFundamentalsof

GraphicDesign

BasicsDesign01:Format

BasicsDesign02:Layout

BasicsDesign03:Typography

BasicsDesign04:Image

BasicsDesign05:Colour

BasicsDesign06:Print&Finish

BasicsDesign07:Grids

BasicsDesign08:DesignThinking

TheProductionManual:AGraphicDesignHandbook

VisibleSigns:AnIntroductiontoSemioticsintheVisualArts

CreativeResearch:TheTheoryandPracticeofResearchfortheCreativeIndustries

sales@avabooks.comenquiries@avabooks.com

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VisualResearch

An Introduction to Research Methodologies in Graphic Design

Ian Noble Russell Bestley Foreword by Ellen Lupton

“VisualResearchisoneofthemostcomprehensive,engagingandusefulbooksofitskind.Thetextguidesthereaderthroughthecreativeprocessinarelevantandaccessiblewaythatclearlyrelatestothewaydesignprofessionalsanddesignstudentswork.Throughoutithighlightsinspirationalprojects

toillustratetheconceptscovered,andonthis levelworksasanengrossingarchive.”

NeilLeonard,SeniorLectureratTheArtsUniversityCollegeatBournemouth,authorofBasicsGraphicDesign:ResearchMethods

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