visual communication tutorial 1

VVisual Communication

CDG 204School of graphic design 2014

Lecturer: Miss. Hafiza Wahida Abd Kadir

16contents

Scared of seeing Story

telling

work

strategy

messages

influences

creativity

Typographytext

images

design

paper

colour

profiles

sound

interplay

SCARED OF SEEING

Based on how we feels by emotions; Sadness, emptiness, scared to be alone, cause of

death, happiness and more.

some scared of seeing it can be from; Personal experience, friends experience, story by

mouth to mouth. How it effects based on ‘mind over body’ for each

person who takes it.

Picture 1: visual scared of seeing

Does this kind of visual affects our heart feeling?ORDoes this kind of visual makes us think about our health?

Picture 2: visual scared of seeing

Put our self in her shoes;How do we feel?

?ICE BREAKING;Can we think or imagine some of NEW ADS by using SCARED OF SEEING CONCEPT?

STORYTELLING

Dramaturgy; The art of telling story ;

The audience have to follow the story right to the end. 2 levels dramaturgy;

What happens usually it comes to word..to be continue - tv series Series of teaser – advertising campaign

How it happens The process of.

Picture 3: visual storytelling; how it happens.

Cont…

3 TECHNIQUES: The dramatic;

Involving the persecutor, the victim and the rescuer ; Often seen in plays, films, journalism and advertising.

The non-dramatic; Based on a more open and gentler dialogue with the audience.

The interactive; Kind of middle ground between the two techniques. A website gives the visitor complete freedom, but of course only

within the limitations of interactivity.

Picture 4: visual storytelling;dramatic techniques.

ICE BREAKING;Can we put some HEADLINE to this visual?ANDWhose or which ORGANIZATION involved in this visual? IFWe make this visual into an ADS.

Picture 5: visual storytelling;dramatic techniques.

ICE BREAKING;Can we put some HEADLINE to this visual?ANDWhose or which ORGANIZATION involved in this visual? IFWe make this visual into an ADS.

Picture 6: visual storytelling; non-dramatic techniques.

ICE BREAKING;A debate in the media can ensure community and authorities take responsibility.

Picture 7: visual storytelling; non-dramatic techniques.

ICE BREAKING;A debate in the media can ensure community and authorities take responsibility.

Picture 8: visual storytelling; non-dramatic techniques.ICE BREAKING;A debate in the media can ensure community and authorities take responsibility.

WE’LL TAKE THIS PLACE NEXT

ICE BREAKING;By using the text above;CAN WE IMAGINE WHAT KIND OF VISUAL SUITABLE TO SUPPORT THE TEXT.

WORK

MESSENGERS The messenger;

A subeditor, designer, art director, filmmaker, web designer HELPS the sender or client to reach the receiver.

They works on a newspaper, TV channel, an advertising agency, design company or at a web agency.

SUPPLIERS Photographers, cameraman and illustrators provide newspapers, TV

channels and advertising agencies with editorial and commercial material.

CLIENTS Often work on a newspaper or for a TV channel or in company’s

marketing, advertising or PR department.

Picture 9: visual work

ICE BREAKING;Embark a few QUESTION in our mind:• BRAND of this ads?• TECHNIQUE of this ads?

Picture 10: visual work

ICE BREAKING;Embark a few QUESTION in our mind:• BRAND of this ads?• TECHNIQUE of this ads?

Picture 11: visual work

ICE BREAKING;Embark a few QUESTION in our mind:• BRAND of this ads?• TECHNIQUE of this ads?

Picture 12: visual work

ICE BREAKING;Embark a few QUESTION in our mind:• BRAND of this ads?• TECHNIQUE of this ads?

Picture 13: visual work

ICE BREAKING;Embark a few QUESTION in our mind:• BRAND of this ads?• TECHNIQUE of this ads?

CONCLUSION

...A GREAT IMAGINATION comes from a GREAT MINDS…”

… get INSPIRED from what you SEEING…”

…LESS is MORE in our LIFE…”

OUTCOME 1 (10%)

1. By using 3 topics;• SCARED OF SEEING• STORY TELLING• WORK

i. Find any issues(pollutions, abuse, creativity, etc)and visualize it. (COMPUTERIZE)

ii. Size: A3(it can be portrait or landscape).

DATE LINE OF WORK WILL BE ON:20 of FEBRUARY 2014 (THURSDAY – 9.00 AM)