visitor survey report june hong kong jewellery & gem fair 2012
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Visitor Survey Report
June Hong Kong Jewellery & Gem Fair 2012
6JG12 Visitor Survey Report 2
Survey Summary
Total number of visitors: 25,560
Total number of online surveys successfully sent out: 19,678
Total number of surveys collected (online): 649
Overall survey response rate: 3.3% [649 / 19,678]
6JG12 Visitor Survey Report 3
Nature of business(es) of visitors
Publication
Mail Order House/ E- Tailer
Gem Laboratory / Gemologist
Jewellery Trade Association
Gift Shop
Department / Chain Store
Buying Agent
Private Jewellery Collector
Jewellery Designer
Exporter
Importer
Retailer
Manufacturer/Supplier
Wholesaler
0% 10% 20% 30% 40% 50%
1%
1%
3%
3%
5%
6%
10%
13%
17%
19%
23%
33%
35%
42%
6JG12 Visitor Survey Report 4
Are you visiting this exhibition for the first time?
Re-peated visitor
522 (69%)
First-time
visitor 230
(31%)
Repeated visitor430 (66%)
First-time visitor219 (34%)
| No. of response in 2011: 752| | No. of response in 2012: 649|
6JG12 Visitor Survey Report 5
How did you learn about this exhibition?
Regular Visitor of June HK Fair
Word of mouth
Direct mail
Website
Advertisement
At other UBM Asia's jewellery exhibitions
Electronic promotion
At other exhibitions
0% 10% 20% 30% 40% 50% 60%
55%
21%
17%
17%
14%
14%
14%
2%
57%
19%
22%
16%
17%
15%
14%
2%
20112012
| No. of response in 2011: 752|| No. of response in 2012: 649|
6JG12 Visitor Survey Report 6
How did you learn about this exhibition?- Base: visitors who learnt the Fair from advertisement
Trade publications
Mass media
Outdoor advertising
0% 20% 40% 60% 80%
64%
29%
18%
74%
34%
14%
20112012
| No. of response in 2011: 98|| No. of response in 2012: 72|
6JG12 Visitor Survey Report 7
How did you learn about this exhibition?- analysis of the answers under “UBM Asia’s jewellery exhibitions”
| No. of response: 87|
September Hong Kong Jewellery & Gem Fair
China International Gold, Jewellery & Gem Fair – Shenzhen
China International Gold, Jewellery & Gem Fair – Shanghai
Treasures Hangzhou
0% 20% 40% 60% 80% 100%
91%
26%
25%
8%
• Most of the visitors learnt about the June Fair from UBM Asia’s signature jewellery event: the September Hong Kong Jewellery & Gem Fair. The Sep Fair would be the optimal channel to promote our fairs.
6JG12 Visitor Survey Report 8
What is the major product you source for?
Gemstones
Diamonds
Finished Jewellery
Pearls
Fine Jewellery
Mounting Jewellery and Jewellery Accessories
Silver & Stainless Steel Jewellery
Packaging & Technology
0% 10% 20% 30% 40% 50% 60%
48%
44%
43%
30%
26%
23%
19%
18%
47%
53%
50%
31%
26%
24%
24%
20%
20112012
| No. of response in 2011: 752|| No. of response in 2012: 649|
6JG12 Visitor Survey Report 9
To what extent do you think your objectives for visiting this exhibition have been achieved?
| No. of response: 649|
Collect market information
Consolidate contacts with suppliers/ business partners
Look for new suppliers
Place orders
Seek franchisers / principals
Source new products
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
23%
21%
16%
12%
4%
15%
54%
49%
48%
35%
25%
50%
15%
15%
23%
22%
22%
21%
4%
5%
6%
15%
15%
8%
5%
10%
8%
15%
33%
6%
Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable
6JG12 Visitor Survey Report 10
To what extent do you think your objectives for visiting this exhibition have been achieved?(comparison of 2011 & 2012: “Fully well achieved” + “Fully achieved”)
Collect market information
Consolidate contacts with suppliers/ business partners
Look for new suppliers
Place orders
Seek franchisers / principals
Source new products
0% 20% 40% 60% 80% 100%
77%
70%
64%
47%
29%
65%
79%
70%
67%
53%
30%
68%
20112012
| No. of response in 2011: 752|| No. of response in 2012: 649|
6JG12 Visitor Survey Report 11
To what extent are you satisfied with the exhibitors on the following?
| No. of response: 649|
Product price
Product range
Quality of exhibitors
Quantity of exhibitors
Service of exhibitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
9%
22%
21%
23%
22%
52%
60%
71%
61%
68%
37%
16%
8%
14%
9%
3%
2%
2%
1%
Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all
6JG12 Visitor Survey Report 12
To what extent are you satisfied with the exhibitors on the following?(comparison of 2011 & 2012: “Extremely satisfied” + “Quite satisfied”)
Product price
Product range
Quality of exhibitors
Quantity of exhibitors
Service of exhibitors
0% 20% 40% 60% 80% 100%
61%
82%
92%
84%
90%
59%
84%
93%
88%
87%
20112012
• Product prices were more competitive in 2012, and most of the visitors satisfied with the exhibitors’ service.
| No. of response in 2011: 752|| No. of response in 2012: 649|
6JG12 Visitor Survey Report 13
June Hong Kong Jewellery & Gem Fair and the June edition of the Asia's Fashion Jewellery & Accessories Fair are held concurrently at HKCEC this time. Do you think this arrangement is beneficial for your company
No 56 (7%)
No Comment 215 (29%
)
Yes 481
(64%)
No 39 (6%)
No Comment189 (29%)
Yes 421
(65%)
• The AFJ to be held concurrently with the June Fair is welcomed by most of the visitors confirmed that such arrangement enhances their sourcing experiences.
| No. of response in 2011: 752| | No. of response in 2012: 649|
6JG12 Visitor Survey Report 14
To what extent are you satisfied with the organiser on the following?
| No. of response: 649|
Information before the fair
Information during the fair
On-site services
Signage and decoration
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
32%
28%
28%
26%
57%
63%
60%
63%
10%
8%
10%
10%
1%
1%
2%
1%
Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all
6JG12 Visitor Survey Report 15
To what extent are you satisfied with the organiser on the following?(comparison of 2011 & 2012: “Extremely satisfied” + “Quite satisfied”)
Information before the fair
Information during the fair
On-site services
Signage and decoration
0% 20% 40% 60% 80% 100%
89%
91%
88%
89%
88%
89%
86%
89%
20112012
• The Organiser’s delivered services of high quality. The scores in various aspects are similar to or higher than last year which confirmed visitors’ satisfaction.
| No. of response in 2011: 752|| No. of response in 2012: 649|
6JG12 Visitor Survey Report 16
In case you also visited the June Hong Kong Jewellery & Gem Fair in 2011, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year?
| No. of response: 448|
Around the same this year
as last year181
(40%)
Between 0 – 20% less this year 92 (21%)
Be-tween
0 – 20% more this year41
(9%)
Over 20% less this year82 (18%)
Over 20% more this year52 (12%)
6JG12 Visitor Survey Report 17
Please give an overall rating for your participation in this exhibition.(10=Excellent; 1=Very poor)
1 (very poor) 2345678910 (Excellent) 0%
5%
10%
15%
20%
25%
30%
35%
1%0%
1%2%
8%
16%
31%
22%
10%10%
0%0%1%
2%
7%
21%22%
24%
11%12%
20122011
Average rating (2011): 7.33
Average rating (2012): 7.25
| No. of response in 2011: 752|| No. of response in 2012: 649|
6JG12 Visitor Survey Report 18
How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely)
1 (Not at all
likely)
2 3 4 5 6 7 8 9 10 (Very
likely)
0%
5%
10%
15%
20%
25%
1%0%
2% 2%
8%
14%
22%21%
12%
19%
1%0% 1%
1%
9%
17% 18% 18%
13%
23%
20122011
Average rating (2011): 7.66
Average rating (2012): 7.53
| No. of response in 2011: 752|| No. of response in 2012: 649|
6JG12 Visitor Survey Report 19
How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely)
| No. of response: 649|
1 (Not at all
likely)
2 3 4 5 6 7 8 9 10 (Very likely)
0
20
40
60
80
100
120
140
160
6 (1%)1 (0%)
12 (2%) 10 (2%)
50 (8%)
90 (14%)
145 (22%)138 (21%)
75 (12%)
122 (19%)
• Formula for calculating NPS (Net Promoter Score): NPS = Promoters (% rating 9 and 10) - Detractors (% rating 0 - 6)
2012 Average score: 7.53NPS: 4%
6JG12 Visitor Survey Report 20
How important are the following to you in your planning to visit this exhibition?
| No. of response: 649|
Invitation from the organiser
Invitation from your suppliers exhibiting at the exhibition
Making appointment with the exhibitors before the exhibition
Meeting other visitors at the exhibition
What products will be exhibited
Who will be exhibiting at the exhibition
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
42%
29%
23%
21%
47%
35%
46%
52%
45%
43%
46%
50%
11%
17%
27%
30%
6%
14%
1%
3%
4%
6%
1%
1%
Extremely important Quite important Not quite important Not important at all
6JG12 Visitor Survey Report 21
How important are the following to you in your planning to visit this exhibition?(comparison of 2011 & 2012: “Extremely important” + “Quite important”)
Invitation from the organiser
Invitation from your suppliers exhibiting at the exhibition
Making appointment with the exhibitors before the exhibition
Meeting other visitors at the exhibition
What products will be exhibited
Who will be exhibiting at the exhibition
0% 20% 40% 60% 80% 100%
88%
81%
68%
64%
93%
85%
90%
82%
66%
64%
92%
85%
20112012
| No. of response in 2011: 752|| No. of response in 2012: 649|
6JG12 Visitor Survey Report 22
Please tick the jewellery exhibition that you rate most important for your company.
| No. of response: 649|September Hong Kong Jewellery & Gem Fair (Sept)
June Hong Kong Jewellery & Gem Fair (Jun)
Hong Kong International Jewellery Show (Mar)
JCK Las Vegas Show (Jun)
BaselWorld Fair (Mar)
Vicenza Italy (Jan)
Bangkok Jewellery & Gem Fair (Feb)
Japan Jewellery Fair (Aug)
Other exhibition (please specify):
Delhi Jewellery & Gem Fair (Sept)
Gem & Jewellery India International Fair - Chennai (Feb)
Hyderabad Jewellery, Pearl & Gem Fair (Jun)
Istanbul Jewellery Show (Mar)
Istanbul Jewellery Show (Oct)
Mumbai Jewellery & Gem Fair (Jan)
0% 10% 20% 30% 40% 50% 60%
59%
17%
12%
3%
2%
2%
1%
1%
1%
0%
0%
0%
0%
0%
0%
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