vikas company profile
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© 2003 KPMG. All rights reserved. Draft and confidential
Vikas Publishing House Pvt Ltd
NameDate
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CONTENTSExecutive Summary
Vikas Publishing - An Introduction
Promoter Profiles
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Value Chain
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21
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Executive Summary
Page 4
Executive Summary
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About Vikas
Vikas Publishing was set up in 1969. The company is growing currently at over 25 percent.
Vikas has three broad divisions – Madhubun (School), College - Open Market and College - Custom
The company markets over 1450 titles to over 25,000 institutions and 400 universities across the country and export market
Source: Vikas Publishing House
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Executive Summary
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Key Clients
Vikas books are prescribed at top Business schools in India (IIMs) and also at leading technical universities (Anna, Delhi, Mumbai, Kolkata)
Vikas has contracts with several major distance learning universities/institutions for developing customized content
Over 6,000 of the targeted 10,000 schools subscribe to Madhubun3
Source: Vikas Publishing House
Page 6
Executive Summary
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Promoters / Organization
The company is managed by Piyush Chawla, Sharda Chawla and Sajili Shirodkar.
Team strength of 204 personnel with 102 in Sales and 52 in Editorial
Vikas has its corporate office in the National Capital Region of India ( Noida) and has 7 branch offices in India
Ongoing Initiatives
1 The company is working towards various revenue enhancing opportunities in each of its three divisions
Source: Vikas Publishing House
Page 7
Vikas Publishing
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About Vikas
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Setup in 1969
Corporate office at Noida, India
Branches at Mumbai,
Bangalore, Chennai, Kolkata,
Patna, Lucknow, Ahmedabad;
Warehouse at Sahibabad
Growing at 25% in recent years
Source: Vikas Publishing House
Page 9
About Vikas (Cont’d)
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Total Team strength of 204 (Sales -
102, Editorial - 52)
Total titles under circulation – 1,450
Network of 5,000 book sellers in India
and 500 book sellers in SAARC
Active database of 400 universities,
25,000 institutions, 3,500 faculty
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Source: Vikas Publishing House
Page 10
About Vikas (Cont’d)
Madhubun Educational Books(School Division)
Vikas Publishing House Pvt. Ltd
Open Market Division
Custom Publishing
Division
College Division
UBS Publishers’ Distributors is a sister company and among the largest distributor and book exporter in the Indian book trade
Source: Vikas Publishing House
Page 11
About Vikas (Cont’d)
We believe in empowering employees, encouraging a sense of ownership.
The different departments such as Sales, Editorial, Production and
Operations are handled by professionals with vast experience.
Source: Vikas Publishing House
Page 12
College – Management, Commerce,
Engineering, Competitive
Examinations, Computers
Custom – Management, Commerce,
Engineering, Computers
School – English, Hindi, Mathematics,
Social Science,
Environmental Studies,
Science, Computer,
General Knowledge,
Kindergarten (Writing,
Colouring, Craft),
Supplementary reading
Focus Subjects
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Source: Vikas Publishing House
Page 13
Select Best Sellers – Higher Education
Financial Management by IM Pandey, Prof at IIM Ahmedabad
Financial Accounting by SN Maheshwari, Former Prof at SRCC
Business Law by MC Kucchal, Former Prof at SRCC
Engineering Mechanics by S Rajasekaran, Sr Prof at PSG Coimbatore
Digital Circuits and Design by Salivahanan, Principal SSN College Chennai
Managerial Economics by DN Dwivedi, Former Prof at Ramjas College
A First Course in Computers by Sanjay Saxena, Consultant at World Bank
If I am Assassinated by Zulfikar Ali Bhutto, Former President of Pakistan
Count Your Chickens Before They Hatch by Arindam Chaudhuri, Chairman IIPM
Freedom at Midnight by Dominique Lapierre & Larry Collins, World Famous Authors
Source: Vikas Publishing House
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Page 14
Best Selling Authors – School
Mahrukh Singh, Principal Mothers International School
Vijaya Subramanian, Vice Principal Sardar Patel Vidyalya
Geeta Dudeja, Former Principal Junior Modern School
Mondira Bhardwaj, Former Principal Amity Saket and The Indian School
Gayatri Moorthy, Former teacher Convent of Jesus & Mary
Mary George, Head of Department History, Modern School Vasant Vihar
Source: Vikas Publishing House
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Page 15
Value Chain
Page 16
Value Chain
SCHOOL / COLLEGE
SALES FORCE
AUTHORS
EDITORIAL
develop/ update
DEALERS
PAPER MERCHANT
PRINTING
BINDING
LAMINATION
BOOKS
WAREHOUSE
Promotes books
Receives order /
paymentVIKAS HEAD OFFICE
Promotes books
Transmits order
Transmits order
Films with
printer
Instructions to print
Instructions to dispatch paper to
printer
Paper dispatched
Books printed
Books dispatched
Books dispatched
Books dispatched
Receives payment
Source: Vikas Publishing House
Page 17
Demand Generation Process
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College – 30 member sales team visits target institutes, identifies need and
promotes titles. Process also involves meeting faculty and providing
specimen copies. Follow up is essential to get a prescription
Custom – Above 30 member sales team generates leads from distance
learning institutions. Exclusive custom publishing specialists identify need
areas and freeze titles which are to be developed within the agreed time &
finalize commercials
School – 60 member sales team visit 10,000 target schools and meet up with
decision makers (principals, headmistress, subject teachers) to promote the
titles and to organize support workshops
Source: Vikas Publishing House
Page 18
Clients
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College – Vikas titles are recommended at IIM Ahmedabad, IIM Calcutta, IIM
Lucknow, IIM Indore, PSG, NIT Suratkal, DCE, XLRI, Bajaj, MDI, IMT, ICFAI, etc
College – Vikas has syllabi prescriptions in Anna university, Bangalore univ,
Kolkata univ, Delhi univ, UP Technical univ, Mumbai univ, etc
Custom – Clients include Punjab Technical univ, Institute of Management
Technology, Bharti Vidyapeeth, IASE univ, etc
School – Of the 10,000 targeted schools, 6,000 are users of Madhubun books
Source: Vikas Publishing House
Page 19
Demand Fulfillment Process
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College - Orders collected from dealers/UBS, Supply from central warehouse
School - Orders collected from 1200 dealers, Supply from central warehouse
Custom - Content is customized by authors for a specific institutional need.
Post review by institute, the feedback is incorporated and written approval is
obtained. Subsequent to printing, packaging, sets are dispatched to the
university / study centres / students depending on the need.
Source: Vikas Publishing House
Page 20
Organization Structure & Promoter
Profile
Page 21
Promoter Profile – Piyush Chawla
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MBA from International Management Institute, New Delhi
Spearheading the growth of Vikas Higher Education with 40% growth each
year over the last few years.
Initiated developing course material for Distance Education Institutions
and made it the fastest growing division
Young Publisher Award, 2001 from Federation of Indian Publishers
Leader with Landmark Education (A training & development organization
committed to transforming lives of people)
Source: Vikas Publishing House
Page 22
Promoter Profile – Sharda Chawla
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Sharda Chawla is associated with Madhubun Educational Books - the Children's Book division of Vikas Publishing House Pvt Ltd, New Delhi - since its inception. She has been involved with conceptualising, developing, selecting and publishing books for children for over two decades.
She loves children and she loves books! Publishing children's books is, therefore, an obvious choice. She is equally passionate about making learning a joyous experience for children.
She is the recepient of Federation of Indian Publishers' Award for 'Distingiuished Women Publishers, 1999' and 'Fiji Sahitya Samiti Award, 2001'.
She is on the Managing Committees of Amar Jyoti Charitable Trust and Akshay Pratishthan(both integrated schools for physically challenged students); and an Executive member of the Chinmaya Mission and the Chinmaya Vidyalaya.
Source: Vikas Publishing House
Page 23
Promoter Profile – Sajili Shirodkar
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Sajili completed her CA in 1990 and worked for three years with DSP, Times Guarantee and Tata Finance.
Sajili joined Madhubun in 1993
She started with a sales focus and has extensive experience in managing other departments including editorial, operations, logistics, administration, etc
Sajili has been heading Madhubun Educational books since 1998
Source: Vikas Publishing House
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