viewability myths and facts from brand safety summit nyc november 2015

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Andy Evanswww.About.me/andyevans@DigitalAndy

www.OnScroll.com

Myths and FactsViewability is your friend

@DigitalAndy

@DigitalAndy

Myth 1Is viewability is the answer?

@DigitalAndy

FactIt’s a starting point…things are

improving, but we should also be considering viewable engagement time

and its $ value

@DigitalAndy

OnScroll ads only load InView

Ad is only called when it has the

chance to be seen

Resolved at root on

publisher page

All formats and screens,

globally

Validates against IAS, Moat and

others

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“Opportunity to see”

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BuyersPublishers

@DigitalAndy

OnScroll's innovativetechnology has enabled ESI Media to increase revenue…the ease of implementation makes OnScroll an attractive no-risk addition for publishers” Graeme Finneberg, ESIMEDIAThe Independent, Evening Standard, Sell Side Publisher

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What really makes OnScroll unique is their ability to

provide strong viewability rates across genuine premium content and at scale” Buy Side / Demand

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Myth 2We need 100% viewability

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Fact100% viewability does not exist

publisher side

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Myth 3Viewability means no ads

below the fold

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FactLoading In-View and

measuring Engage time =

35% more premium inventory

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3.2xlonger

viewable time72%

higher engagement

time66%uplift in

click-through-rate

ChallengeHow long should you make an impression viewable?

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The FutureProgrammatic opensnew opportunities and ways to sell

@DigitalAndy

@DigitalAndy

Myth 4 I need to redesign my site

to deal with viewability

@DigitalAndy

FactMake your ads responsive

not just your site

www.OnScroll.comenquiries@OnScroll.com+44 (0)20 7291 0770

Thanks

Andy Evanswww.About.me/andyevans@DigitalAndy

Download this deck www.onscroll.com/614

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