vehicle aggregator
Post on 13-Apr-2017
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Online Taxi/Auto Aggregator
For Vehicle Finance co’s
Mobile App for Auto booking
View all available auto close to customer Select the auto and call the driver
Mobile App for Auto booking
View live travelling on google map Bill will be generated online
Mobile App for Auto booking
Distance and travel time will be on screen Option to pay through e wallet
Industry Analysis
Taxi Market $9 Billion
Organized Market
$0.5 Billion
Owners$1.5 to 2 million
Easy cabs
Meru
Affliators$1 million
Savaari
Taxi Guide.in
Aggregators$2.5 million
OLA
Uber
Unorganized
Market$ 8.5
Billion
Growth YoYTaxi industry : 15-20% Aggregators: 30-40%
Drivers of growth• Price
competitiveness
• Customer convenience
• Entry of multiple player
• Investmentbackup
IntroductionS.N. Parameters
1 Name OLA, UBER and Taxi for Sure(aggregator)
5 Business model partners with Taxi, auto owners, provides modern technology and processes for booking, dispatch etc. without holding any inventory
6 Revenue Model Runs on a pay-for-performance model. Charges a commission in whatever sales they make.
7 Service Provided Commercial Vehicles financed Hassle-free, reliable and technology-efficient: Car rental, Auto rental,
8 No. of Taxis Commercial Vehicles financed by NBFC
9 Technology Website, Mobile Application, Analytics, Servers etc.
10 Operational in 100 cities, Plans to expand in 200 cities by the end of 2015
11 Financial evaluation 500 crore
Introduction cabsTechnology
GPS, Smartphone apps, Heat map,
servers
Suppliers
Taxi drivers
CustomersUpper middle class, Business class, Tech
savvy
One tap to
ride
Reliable pickup
Ridefeedbac
k
Cashless
Flexibility to drive
Time advantage
Higher income
Various benefits
Valu
e pr
opos
ition
Passengers
Drivers
App based Taxi
service
Information:
Consultation:
Order taking
Hospitality:
Safekeeping:
Exceptions
Billing:
Payment:
Configuration of ServiceWebsite, Blogs, Mobile App, text messages
Customized offer using Analytics, History of travel
Cab booking through online, app, call centre
Driver’s behaviorSafety button on app, safekeeping of
belongings
Clear rates for different category of car
mobile wallet, Credit, debit card, cash,
Helpline, blogs, social media help for exception handling
Ps
Product
Price
Place
Products:Taxi services, Auto Services
Challenges: Female passengers security, Differentiation
Solution: Female only cab, Panic button, Electric car
Solution: Competitive pricing, consolidation, economies of scale
Challenges:Price war between different players
Place:Mobile App,call Centre, web,
Challenges: Different Interfaces, Technology dependency
Solution: Investment in technology
Price
Ps
Process
Promotions:Promo codes by referral,Various discounts, Blogs,Rating optimization in app
Promotion stores, digital media
promotions, word of mouth
Challenges: Customer response against existing promotions
Solution: Analytical approach
Process: App Based booking,Reporting time,Payment Refund
Challenges: Technical Glitches, People non- compliance
Solution: Training, Investment in technology
Ps
People
Physical. E.
People:Taxi drivers, Call center staff
Challenges: Security, Inappropriate behavior,
Solution: Stringent Background check, audits, Training
Physical Evidence/ environment: Condition of the car, Inside the taxi environment
Challenges: unhygienic condition, Bad condition of the car
Solution:Audits, Trainings, incentives
SWOT
• Rising competition• Cab operator deep
pocket• Getting overcrowded• Absence of clear
government regulations
• Huge unorganized market• Increasing internet
penetration & smart phone users
• Rising disposable income• Shifting of consumers
towards convenience• Acquisition of smaller
players
• Misbehavior of the drivers affects the brand image
• Huge demand leads to cash burning
• First mover advantage• Loyalty of the drivers• Huge supply side• Huge customer base & network
effect• Rapid expansion and online
application• Strong backup by VC
investments Strength
Weakness
Threat
Opportuni ty
Technology
• Heat Mapping technologies to assess demands• God View- Real time aerial view of the movement of the car• Data Analytics : how many times app is opened• Dynamic price algorithm• Web servers• GPS technology• Various Softwares
Rivals
Direct• App Based taxi
services:• Radio Taxi services• Unorganized taxi
services• Car lease services
Indirect• Public transport• Self owned
vehicle by consumer
• Car-pooling
Unorthodox• Traffic on the road• Technology
• Driverless, Computerassisted car
• Advancement of communication technology
Raises Alarm for: Unorganized Taxi
services Unorganized Auto
services Automobile
manufacturer
Comparative AnalysisS. No. Parameter Ola cab Uber cab
1 Valuation $ 3.5 billion $ 50 billion2 History 2010 20073 Presence 100+ cities in India, No
plan to go overseas300+ cities and 60 countries, 11 cities in India
4 Investors Softbank, tiger global Google, Goldman sachs
5 Supply 1.5 lakh 50K
6 Price Min. 100 to 200, Rs. 8 to 20 Km Taxi for sure is being pitched for lower prices
Min Rs. 60 to 125, 7/ km to 12/ km
7 Promotion App based, word of mouth, internet
App based, word of mouth, internet
8 Mode of booking
95 to 99% through app App only
9 No. of rides/ day
Approx. 6 lakhs 2.5 lakhs
10. Acquisition Taxi for sure$200 million
Meru
ChallengesS. N. Challenges Solution/ proposed solution
1 Technology (Location tracking)
More investment in technology
2 Data usage of drivers, Battery life of handset
Technology, incentives,
3 Ride later: Process Training, loyalty, incentives
4 Background checking of drivers, non-regulated drivers
Strict verification processes, Zero tolerance
5 Data privacy of customers: history of travel, other personal information
Strengthening of personal data security
6 Tough Competition Economy of scale, Diversification, consolidation
7 Pressure from investors Creation of customer base, loyalty programs
8 Law-compliance: using mobile while driving
Training, Technology
9 Fuel compliance Offering heavy discount to registered car owners to go for CNG, collaborating with car manufacturer, banks
Way forward Training, Incentive, offers and facilities to
drivers Data security Car leasing, Bus aggregations New services
Delivery of e-commerce goods Venture into e-commerce arena
Consolidation with merger of of other finance co.’s
CRM programs Corporate segments
Thank you
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