value chain dev overview_sdcasia
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Core expertise: design, management andimplementation of enterprise developmentprograms
Clients: IADB, USAID, EU, ICCO,
AusAid/PAHRDF/LGDP, GTZ, GFA, CIDA/LGSP, andother develo ment or anizations
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INOYME BDS CONFERENCE .n@sdcasia ph/hin Nobleza Jonah Nobleza -1 22 May 2009 . . .ww sdcasia org ph
--GROWTH THROUGH VALUEGROWTH THROUGH VALUECHAIN DEVELOPMENTCHAIN DEVELOPMENT
mailto:cn@sdcasia.phmailto:cn@sdcasia.phmailto:cn@sdcasia.ph -
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he Challenge ofhe Challenge oficroenterpriseicroenterpriseevelopment is toevelopment is toelp MEs transitionelp MEs transition-ut of low return-ut of low return-nto higher return-nto higher returnctivitiesctivities
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Donor E Target GrouNGO
/ :icro level Firm level intervention rojectelivers the services directly to a specific ,arget group oftentimes heavily subsidized
Donor Facilitator
Provider
Provider
MEME
MEMEME
MEProvider
:DS Market Development roject facilitates the( )evelopment of BDS markets supply and demand with atrong emphasis on sustainability of services
NTERPRISE DEVELOPMENT MODELSNTERPRISE DEVELOPMENT MODELS
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HE RATIONALE FOR SHIFTHE RATIONALE FOR SHIFTROM PURELY BDS TO VALUEROM PURELY BDS TO VALUEHAIN DEVELOPMENT HAIN DEVELOPMENT
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HE BDS MARKET DEVELOPMENT APPROACH EXPANDED TO AHE BDS MARKET DEVELOPMENT APPROACH EXPANDED TO A/ROADER VALUE CHAIN MARKET SYSTEM PERSPECTIVE/ROADER VALUE CHAIN MARKET SYSTEM PERSPECTIVE
FUNDING
AG
ENCY
FUNDING
AG
ENCY
Global Enabling Environment
Local/National EnablingEnvironment
Financial (cross-cutting) providers
Input Suppliers
Input Suppliers
Sector specificproviders
Cross-cuttingproviders
Producers
GlobalRetailers
Wholesalers
Exporters
NationalRetailers
Processors
FACILITATOR
FACILITATOR
n agent that isxternal to a marketystem but seeks toring about changeithin a market systemn order to achievehe public benefitbjective of systemic
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HIFTS IN THINKING HIFTS IN THINKINGROM FIRM LEVEL TO MARKET DEV APPROACHROM FIRM LEVEL TO MARKET DEV APPROACH( / )DS VC/ )DS VC
roblems do MSEs have?roblems do MSEs have?
ject help to solve these problems?ject help to solve these problems?
IRM LEVELIRM LEVEL
hat problems do MSEs havhat problems do MSEs hav
hy isn t their market environmenthy isn t their market environmentolutions to these?olutions to these?
hy is the market system not working for thehy is the market system not working for the
ARKET DEVELOPMENTARKET DEVELOPMENT
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ASIC DIFFERENCES BETWEEN FIRM LEVELASIC DIFFERENCES BETWEEN FIRM LEVELND MARKET DEVELOPMENT APPROACHESND MARKET DEVELOPMENT APPROACHESFIRM LEVELFIRM LEVEL MARKET DEVELOPMENTMARKET DEVELOPMENT
Points ofPoints of
InterventionsInterventionsPrimarily on target groupsPrimarily on target groups Systemic Change: the systemsSystemic Change: the systems
around target groupsaround target groupsFocus of AnalysisFocus of Analysis Primarily target groupsPrimarily target groups Based on understanding ofBased on understanding of
market systemsmarket systemsImplementationImplementation Direct delivery to target groupsDirect delivery to target groups Facilitation/crowding-in otherFacilitation/crowding-in other
market players and activitiesmarket players and activitiesMSEs asMSEs as Grateful beneficiaries of charityGrateful beneficiaries of charity Discerning consumers of servicesDiscerning consumers of services
Key ProvidersKey Providers Government/NGOsGovernment/NGOs Mainly for-profit private sectorMainly for-profit private sector
including associations, informalincluding associations, informal
networks, and b2b relationshipsnetworks, and b2b relationshipsBDS financed :BDS financed : Primarily donor/governmentPrimarily donor/government
funds; service delivery dries upfunds; service delivery dries up
when funding endswhen funding ends
Commercial/market basedCommercial/market based
transactionstransactions
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9
ow to encourage playersow to encourage players( . .,g lead firms and. . ,g lead firms and)armers to work togetherarmers to work together, - ,n a stable long term and, - ,n a stable long term andquitable basis given thequitable basis given theooted mistrusts and not soooted mistrusts and not soood experiencesood experiences
ow to enableow to enableCs toCs to articipate inarticipate inigger and moreigger and moreucrativeucrativemarketsarkets
ow to increaseow to increasehe participationhe participationf microf micro ntrepreneurs inntrepreneurs inhe value chain?he value chain?ow to promote theow to promote theainfulainful articipation ofarticipation ofmallholders inmallholders inhe market in ahe market in austainable basis?ustainable basis?
THE VALUE CHAIN DEVELOPMENT CHALLENGESTHE VALUE CHAIN DEVELOPMENT CHALLENGES
elfare of the smallestelfare of the smallestnterprise depends on thenterprise depends on theerformance of the wholeerformance of the whole. . .ndustry . . .ndustry
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MARKETSARKETS
NABLINGNABLINGENVIRONMENTNVIRONMENT
IRM LEVELIRM LEVELUPGRADINGPGRADING
-NTER FIRMNTER FIRMCOOPERATIONOOPERATION
Improve the growth potential of VCs with large numbers of MEsImprove the growth potential of VCs with large numbers of MEsEnhance MEs contributions to VC growthEnhance MEs contributions to VC growth
Ensure that MEs benefitEnsure that MEs benefit
THE VALUE CHAIN FRAMEWORKTHE VALUE CHAIN FRAMEWORK
UPPORTUPPORTMARKETSARKETS
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LAYERS THAT A VALUE CHAIN DEV PROGRAMLAYERS THAT A VALUE CHAIN DEV PROGRAMAY BE WORKING WITH TO FACILITATEAY BE WORKING WITH TO FACILITATEYSTEMIC CHANGEYSTEMIC CHANGE
GOVERNMENTEAD FIRMSASSOCIATIONSNFORMALNETWORKS
ARKETARKETPLAYERSLAYERS RODUCERSRODUCERSGROUPSROUPS
GOVERNMENTOVERNMENT (ROVIDERS (ROVIDERS - ,C BASED,C BASED,TAND ALONE,TAND ALONE)OVERNMENT)OVERNMENTMFIsFIsASSOCIATIONSSSOCIATIONS
SUPPLY
DEMANDDEMANDoor
dina
tio
n
I n pu
t s
Other BDST r a i n in g Transpor
tati on
R a n dD Finance
Standards
Standards
Standards
Standards
RegulatioegulationssRegulatioegulationss
/
Values
Soc/Val
uesSoc
ial
Norms
ial
Norms
Values
Soc/Val
uesSoc
ial
Norms
ial
Norms
SUPPLYSUPPLY
S U P P O R T
S U P P O R T
M A R K E T S
M A R K E T S
S U P P O R T
S U P P O R T
M A R K E T S
M A R K E T S
C O R E
C O R E
M A R K E T S
M A R K E T S
C O R E
C O R E
M A R K E T S
M A R K E T S
/
R U L E S
/
R U L E S
I N S T I T U I O N S
I N S T I T U I O N S
/
R U L E S
/
R U L E S
I N S T I T U I O N S
I N S T I T U I O N S
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EY FEATURES OF THE VCEY FEATURES OF THE VCAPPROACHPPROACH
PROJECT CYCLEPROJECT CYCLE
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ubsector Selectionubsector Selection
/alue Chain Competitiveness Analysis/alue Chain Competitiveness Analysis
/ilot Interventions Relationship Building/ilot Interventions Relationship Building
ntervention Adjustmentntervention Adjustment
/ -rowding in Scaling up / -rowding in Scaling up
Exitxit
trategy Formulation and Mtrategy Formulation and Mo
earsand3
ear 1ear 1
/terative ncrementalVCA
PROJECT CYCLEPROJECT CYCLE
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EXAMPLES OF VCDEXAMPLES OF VCDINTERVENTIONS/ FACILITATIOINTERVENTIONS/ FACILITATIO
ACTIVITIESACTIVITIES
CARDAVA BANANA INDUSTRYCARDAVA BANANA INDUSTRY
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umbo sizes forumbo sizes foranila market andanila market andately for Japanately for Japan:anana Chips processed:anana Chips processedgraderade
ardavaardava/nacks Dishes fornacks Dishes for:ocal Market small:ocal Market smallizes and ripeizes and ripeThe strengthening of the threeThe strengthening of the three
value chains is aimed at balancingvalue chains is aimed at balancingthe demand and supply of cardavathe demand and supply of cardava
,banana throughout the year and,banana throughout the year and,consequently the stabilization of,consequently the stabilization of
incomes of players in the chainincomes of players in the chain
especially the farmersespecially the farmers
CARDAVA BANANA INDUSTRYCARDAVA BANANA INDUSTRY
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PROMOTION OF GOOD AGRICULTURAL PRACTICESPROMOTION OF GOOD AGRICULTURAL PRACTICESPROMOTION OF GOOD AGRICULTURAL PRACTICESPROMOTION OF GOOD AGRICULTURAL PRACTICES
COMMUNITY BASED PROVIDERS/BDS SYSTEMCOMMUNITY BASED PROVIDERS/BDS SYSTEMTECHNICAL ASSISTANCE TO ESTABLISHMENT OF MODEL FARMS CUM TRAINING CENTERTECHNICAL ASSISTANCE TO ESTABLISHMENT OF MODEL FARMS CUM TRAINING CENTERPARTICIPATORY DEVELOPMENT AND UPDATINGPARTICIPATORY DEVELOPMENT AND UPDATING
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NCREMENTAL PARTICIPATORY MARKET RESEARCHNCREMENTAL PARTICIPATORY MARKET RESEARCHITH STAKEHOLDERS IN THE FARMERS MARKET AS ACTIVEITH STAKEHOLDERS IN THE FARMERS MARKET AS ACTIVEPARTICIPANTSARTICIPANTS
,or many years the,or many years the( )erias Farmers Market( )erias Farmers Marketompeted mainly onompeted mainly on. ,rice In 2006 many of,rice In 2006 many ofhe supermarkets inhe supermarkets inosta Rica adjustedosta Rica adjustedheir prices to be atheir prices to be athe same level orhe same level orometimes cheaper thanometimes cheaper than
.he Feria.he Feria
e advertisements were used by the program to get stakeholdee advertisements were used by the program to get stakeholde
- - - , - , -IADB JAPAN PROGRAM SDCASIA CNP UPGRADING OF FARMERS MARKETS COSTA RICA 2007 2008- - - , - , -IADB JAPAN PROGRAM SDCASIA CNP UPGRADING OF FARMERS MARKETS COSTA RICA 2007 2008
WARENESS ANDWARENESS ANDINITIATIONNITIATIONxample of InterventionActivities
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ACILITATING BEHAVIOUR CHANGEACILITATING BEHAVIOUR CHANGEND TRANSFORMING RELATIONSHIPSND TRANSFORMING RELATIONSHIPS
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OMPETITIONS TOOMPETITIONS TOACILITATE SHARING ANDACILITATE SHARING ANDISSEMINATION OFISSEMINATION OFMERGING GOOD PRACTICESMERGING GOOD PRACTICESith support from leadith support from lead, ,irms LGUs and input,irms LGUs and inputsuppliersuppliers
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WARENESS ANDWARENESS ANDINITIATIONNITIATIONROMOTION OF COMMON OBJECTIVES THROUGHROMOTION OF COMMON OBJECTIVES THROUGHTAKEHOLDERS WORKHOPSTAKEHOLDERS WORKHOPSPriority Constraint: Unstable Supply of Cardava Banana
Workshop Results Farmers Group
Solution Our contribution tothe solution
What willmotivate us?
Contribution weexpect from other
players
Incentives that we canprovide to otherplayers
Improve farmproductivity
Application ofGAP-alignedfarm production
practices;Disseminationof low-costindigenous pestand controltechnology
Stableprocurementpractices
Less fluctuationin pricePrice premiumfor large volumesupply
Information ondemand situationSupport to
informationdissemination onlow costindigenoustechnology
Stable supply atcompetitive cost;
practice of proper
grading and sorting atfarm level
Excerpts: B-ACE Stakeholders Workshop, 2006
dentifying incentives dentifying incentivesarnessing the powers andarnessing the powers andapabilities of value chainapabilities of value chain
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WARENESS ANDWARENESS ANDINITIATIONNITIATIONACILITATING THE DEVELOPMENT OF BASIC COMPETENCIES ANDACILITATING THE DEVELOPMENT OF BASIC COMPETENCIES ANDINKAGE CAPACITIESINKAGE CAPACITIESExperiencedExperienced
peelers frompeelers fromlead firmslead firms
showed theshowed thecommunitycommunity
workers properworkers properpeeling andpeeling and
.quality control.quality control
-ommunity-ommunityased BDSased BDSSystemystem
xample of InterventionActivities
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hoho nfluencenfluencend controlnd controleople seople sccess toccess tomarketsarkets
ow do theyow do theynfluence andnfluence andontrolontroleople seople sccess toccess tomarketsarketsow to improveow to improveapability andapability andapacity so thatapacity so thatheir influenceheir influencend control can bend control can besed to yieldsed to yieldositive benefitsositive benefitsor MSEs and theor MSEs and themprovement of themprovement of thehain in generalhain in general
DENTIFICATION OF POTENTIAL CATALYSTSDENTIFICATION OF POTENTIAL CATALYSTS:NCITING ACTION BUILDING THE:NCITING ACTION BUILDING THEFOUNDATIONOUNDATION
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:NCITING ACTION BUILDING THE:NCITING ACTION BUILDING THEFOUNDATIONOUNDATIONORKING WITH CATALYSTS FORORKING WITH CATALYSTS FOR/HANGE FACILITATING SHARED LEADERSHIPHANGE FACILITATING SHARED LEADERSHIPdentification ofdentification ofotential positionalotential positionalnd opinion leaders asnd opinion leaders asell as thoseell as thosendividual players whondividual players whonfluence and controlnfluence and controlommunities marketommunities marketccessccessuilding theuilding theapacities ofapacities ofdentified leaders ordentified leaders oratalysts to enableatalysts to enablehem to take the leadhem to take the leadn change initiativesn change initiatives
nd in establishingnd in establishinghe organizationalhe organizationalase for collectivease for collective.ctions.ctionstrengthening mutuallytrengthening mutuallyeneficialeneficialelationships betweenelationships between- -ublic and private-ublic and private
Shared costs on training and pre certification expenses
technical support for organicRevived buying operations in the area
Processors/Exporters of organic cardava chips: partners in theProcessors/Exporters of organic cardava chips: partners in the
LGUGU
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Traders FarmersTraders FarmersStrategicStrategic
PartnershipsPartnerships
o lle ctiv e M a rk e tin gith B D S
cially those with whom they have cash advances Traders tend to postponecially those with whom they have cash advances Traders tend to postpone
ananahips /xportersetro anilaMarket
oined forces to sell collectively and get a larger share of the maoined forces to sell collectively and get a larger share of the ma
FARMERS
illageConsolidatorsig Traders ith cashdvances tofarmers
Traders
, :on farmers take on additional roles creating efficiency:on farmers take on additional roles creating efficiency
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:NCITING ACTION BUILDING THE:NCITING ACTION BUILDING THEFOUNDATIONOUNDATION ,ROMOTION OF A CULTURE OF INFORMATION SHARING,ROMOTION OF A CULTURE OF INFORMATION SHARINGEARNING AND OPEN COMMUNICATIONEARNING AND OPEN COMMUNICATION
ies between community and other industry stakeholders aretrengthened
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:NCITING ACTION BUILDING THE:NCITING ACTION BUILDING THEFOUNDATIONOUNDATION
ROMOTION OF COMMONROMOTION OF COMMONNDERSTANDINGNDERSTANDINGF STANDARDSF STANDARDS
ND SHAREDND SHAREDACCOUNTABILITYCCOUNTABILITY
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:NCITING ACTION BUILDING THE:NCITING ACTION BUILDING THEFOUNDATIONOUNDATIONTIMULATING CONSUMER INTEREST TO CREATETIMULATING CONSUMER INTEREST TO CREATENCENTIVES FOR CHANGENCENTIVES FOR CHANGE
INCREMENTAL PROMOTION OF MORE FOCUSEDINCREMENTAL PROMOTION OF MORE FOCUSED
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xample of InterventionActivitiesuilding the Momentum for Participation through Parlayinguilding the Momentum for Participation through Parlayingrinciple using one action to pollinate subsequentrinciple using one action to pollinate subsequent
oncerted planning and action for the futureoncerted planning and action for the future
As agrarian reformAs agrarian reform
,beneficiaries the Cooperative,beneficiaries the Cooperative-was a recipient of a 7 hectare-was a recipient of a 7 hectare. ,land For 5 years the land was. ,land For 5 years the land was
underutilized and bananas wereunderutilized and bananas wereleft to grow without careleft to grow without care
- :A C E R e sp o n s e a ci li ta ted i nt er act io ns w it ha ci li ta te d i nt er ac ti on s w it h
r o g r e ss iv e c o m mu n i t y g ro u pro gr es s i v e c o m m un it y g r o upn d b u ye r s t o e x p l o r e b u s i n e ssnd b u y e r s t o e x pl o r e b u s i n e s sm o d e l so d e l s
:a r t i c i p a to ry p l a n ni n g j o i n t:a r t i c ip a t o r y p l a n n i n g j oi n tn a l y s is o f s i t u a t i o n a n dna ly s i s o f s i t u at i o n a n d
e t e r m in a t i o n o f o p t i ma l u s e set er m i n a t i o n o f o p t i m a l u s e sf t h e f a r mf th e f a r m
-o m m u n i t y l e d i m pl e m e n t a t i o n ofo m m u n it y l ed i m p l e m e n t a ti on o fh e so l u t i o ns a g r ee d d u r in gh e s o l u t i o n s ag r e e d d u r i n g
h e pl a n n i n g h e p l a n n i n g a r m a l s o b ec a m e t he c e n te r f o ra r m a ls o b e c a m e t h e ce n t e r fo r
o ll ec ti ve m ar ke ti ngo ll ec ti ve m ar ke ti ngn it ia t i v e s b o t h fo r b a n an an i t i a t i v e s b o th f o r b a n a n a
h i s a n d l o c a l
INCREMENTAL PROMOTION OF MORE FOCUSEDINCREMENTAL PROMOTION OF MORE FOCUSED-JOINT BUSINESS ORIENTED ACTIVITIES-JOINT BUSINESS ORIENTED ACTIVITIES
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INCREMENTAL PROMOTION OF MORE FOCUSEDINCREMENTAL PROMOTION OF MORE FOCUSED
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-JOINT BUSINESS ORIENTED ACTIVITIES-JOINT BUSINESS ORIENTED ACTIVITIES
SE OF AN INFLUENTIAL CORE GROUP EARLY IN THESE OF AN INFLUENTIAL CORE GROUP EARLY IN THEROCESS ROCESSDENTIFICATION OF FOCAL POINTS OF CHANGE THAT CANDENTIFICATION OF FOCAL POINTS OF CHANGE THAT CANRIGGER WIDER CHANGERIGGER WIDER CHANGE
BEFOREEFORETODAYODAY
nvestment in new stalls by Progressive Vendors triggerednvestment in new stalls by Progressive Vendors triggeredhe more conscious implementation of Food Safety and Qualityhe more conscious implementation of Food Safety and Quality
, BARRANCA FERIA DE AGRICULTOR COSTA RICA 2008, BARRANCA FERIA DE AGRICULTOR COSTA RICA 2008 -IADB JAPAN PROGRAM SDCAsia CNP -IADB JAPAN PROGRAM SDCAsia CNP
xample of InterventionActivities
INCREMENTAL PROMOTION OFINCREMENTAL PROMOTION OF
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INCREMENTAL PROMOTION OFNC N O O ON O-MORE FOCUSED JOINT BUSINESS ORIENTED ACTIVITIES-MORE FOCUSED JOINT BUSINESS ORIENTED ACTIVITIES
ELEBRATE EVERYELEBRATE EVERYUCCESS IN THEUCCESS IN THEHANGE PROCESSHANGE PROCESSO INSPIRE ANDO INSPIRE ANDAINTAIN MOMENTUMAINTAIN MOMENTUM
BENCHMARKING AND EXCHANGE VISITS BENCHMARKING AND EXCHANGE VISITS -SCALING UP-SCALING UP
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Commencement of trading activities byCommencement of trading activities bynew groups with older partnernew groups with older partner
.communities as mentors The more.communities as mentors The moreexperienced partners introduced newexperienced partners introduced new
groups to lead firm buyersgroups to lead firm buyers
haring and dissemination of/uccess stories Stimulation ofemand and supply of services
gusan Radio Station started GAPn Air program after visit to
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xtreme Poverty Ratextreme Poverty Rate( SAID PovertySAID Poverty)ssessment Tool)ssessment Tool
. %66%66Decreaseecrease. %66%66Decreaseecrease
(ESULTS AS OF DECEMBER 2008 (ESULTS AS OF DECEMBER 2008 EAR 2 ofEAR 2 of)mplementation)mplementation
. :o of MSEs Assisted:o of MSEs Assisted,0 0850 085
%3%3Increasencrease
%3%3Increasencrease
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ESULTS AS OF DECEMBER 2008ESULTS AS OF DECEMBER 2008
verage MonthlyIncomen US$
%0Increase%0Increase
. %ve Increase in%ve Increase inProductivityroductivity
%26Increase%26Increase
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!hank you!hank you
VCA PROCESSVCA PROCESS
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VCA PROCESSVCA PROCESS
/FOR THE PROJECT WORKSHOP BUSINESS CLINIC
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