value addition of dairy products and their …vat sweetened full cream 300 g fresh cow milk mark...

VALUE ADDITION OF DAIRY PRODUCTS AND THEIR PACKAGING

Value-­‐addi)on  occurs  when  you  take  a  basic  product  and  increase  the  value  of  that  product  and  hence  it’s  price  by  adding  extra  features  

during  the  manufacturing  process,  or  by  tacking  on  extra  products  and/or  services.  

INTRODUCTION

●  As  a  dairy  producer,  you  can  add  extra  value  to  your  milk  by  processing  and  marke)ng  premium  products  to  an  affluent  segment    

●  Consumers  pay  a  premium  to  purchase  high  quality  products  that  are  well  differen)ated  and  have  high  perceived  value  

VALUE-ADDED IN DAIRY

●  Urbanisa)on  of  ci)es  ●  Working  family  

●  Rising  standards  of  living  ●  Eat  “on  the  Go”  concept  ●  Organic  healthy  foods  ●  Dairy  for  kids  

CURRENT TRENDS

●  Convenience  for  consumers  

●  Shelf-­‐life  and  food  safety  ●  Product  marke)ng  

●  Product  logis)cs  

HOW PACKAGING HELPS?

FIND YOUR OPPORTUNITY  

BE  UNIQUE

1

BE  FIRST 2

CREATE  CONVENIENCE

3  

COMBINE  SMART  

4  

YOGHURT WITH ADDED VALUE  

DRINKING YOGHURT AND SMOOTHIE  

ICED COFFEE  

CURD DESSERT  

GLAZED CHEESE  

CONDENSED MILK & CREAM  

Value-­‐added  products  in  combina)on  with  appropriate  smart  packaging  can  give  your  

company  more  visibility  and  help  to  expand  to  new  markets.    

SUMMARY

THANK YOU FOR ATTENTION!  

NHM  LIMITED  Kiev,  Ukraine