ux strat usa, dan klyn and andrew hinton, "strategic ux through information architecture"
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Strategic UXThrough Information Architecturea workshop with Andrew Hinton & Dan Klyn at
Introducing:Andrew Hinton @inkblurtCo-founder of the IA Institute Works as an IA consultantWrote a book: Understanding Context
Dan Klyn @danklynFormer Treasurer of the IA InstituteTeaches at the University of Michigan School of InformationWorks as an IA consultantAssistant on Richard Saul Wurman’s new book project
Abby Covert @Abby_the_IAPresident of the IA InstituteWorks as an IA ConsultantWrote a book: How To Make Sense of Any Mess
Exercises co-developed withAbby as part of the IA Summit 2015
1990s 2000s 2010s More on the way!1970s– 80s
Ideas from IBM, Xerox PARC, and Information Theory …Plus RSW’s 1976 AIA conference in Philadelphia
First IA Summit
An evolving discipline.
Parallel (but not “IA-specific” examples of similar thinking…)
150X/DAY
40HRS/MO
@davidpetersimon
Photo from Library of Congress Detroit Publishing Collection, Call Number LC-D4-3320
United States Of America by Joao Santos from the Noun Project
Photo from Library of Congress Detroit Publishing Collection, Call Number LC-D4-3320
James Jerome Gibson (/ˈɡɪbsən/; January 27, 1904 – December 11, 1979)
Information Architecture is about the structural integrityof meaningacross contexts What Things Are@jarango
Steelcase Corporate Development Center in Gaines Township, Michigan Photo by Wikipedia contributor “Trance88”
1989
$111,000,000
Steelcase Corporate Development Center in Gaines Township, Michigan Photo by Dan Klyn
2015
$2,800,000
With kind permission of John Auchter, Originally published in the Grand Rapids Business Journal, July 27, 2009
Christian Norberg-Shulz
PLACES REPRESENT
ARCHITECTURE’S SHARE IN
TRUTH
“There needs to be a place… one place. One complete thought around music…
Trent Reznor
A PLACE MADE OFINFORMATION
Chapelle Notre Dame du Haut – Ronchamp by Le Corbusier. Photo by Jopa Elleul
1955
“Sculptured House” by Charles Deaton, photo credit unknown, Wikimedia Commons
1963
1963
“Sculptured House” by Charles Deaton, photos by user “digijeff” on Flickr
I WANTED THE SHAPE OF IT TO SING AN UNENCUMBERED SONG
1962
1962
West elevation blueprint drawing of TWA Flight Center at JFK Airport in New York City by Eero Saaranen
ALWAYS DESIGN A THING BY CONSIDERING IT IN ITS NEXT LARGER CONTEXTEliel Saaranen
https://flic.kr/p/awoXAa
https://flic.kr/p/awoXAa
19631962
WHAT IS GOOD
STRUCTURE?
WHEN DO YOU KNOW IF YOU’VE GOT IT?
WHERE IS GOOD STRUCTURE DEVELOPED?
WHOSE JOB IS GOOD STRUCTURE?
!?!
Shaping information architectures to better ensure the realization of experiences for users that’re well- aligned with strategyOntology - Particular Meaning
What Things Are Taxonomy - Arrangement of Meanings
Where Things Should GoChoreography - Stitching Experiences Together
How Things Connect
strategem
strategy
What Things AreOntology: Particular Meaning
The way in which you are and I am,the manner in which we humans are is dwelling.
Dwelling itself is alwaysa staying with things.
- Martin Heidegger
Words And Pictures Help, Except When They Don’t
What’s a hammer? What’s a store?
Facets Location
Search
Learn
ing
Relevance
Cross-sellingUtili
ties
Channels
What Do We Mean When We Say What We Say?
“Interested”≠
“Like”
*hypothetical wireframe
structures exist in environments and ecosystems
information isn’t just one thing
Machine to Machine
Person to Person
Body to Environment
Invariants are important for semantic information, not just physical stuff.
Semantic Information Across Layers & Channels
What Do We Mean When We Say What We Say?
Each category valorizes some point of view and silences another.
Peter MorvilleIntertwingledSemantic Studios, Ann Arbor2015
What Do We Mean When We Say What We Say?
Status Objects
Media ServicesInfrastructure
products/services exist in a landscape
Information Architecture is about the structural integrityof meaningacross contexts What Things Are@jarango
Words WeDon’tSayKurt AndersonNew York Magazine
Break
Activity:What Are The Things?
Pair off and dig into the world of the retail catalog you’ve been given. On what bases are these people thing-ing this catalog? Make a bubble diagram to differentiate among clusters of more and less related things in order to arrive at a configuration of bubbles which indicates the relative sizes and meanings of the clusters.
Start with the biggest thing, and the slightest thing. How many orders of magnitude bigger is one from the other? How much overlap or circumscription is true based on what you see in the catalog?
After setting up biggest and slightest, next you can ask: what are the least and most connected things of all the things?
Note: The Ontology of Shapes
Bubble diagrams
Where Things GoTaxonomy - Arrangement of Meanings
Andy Fitzgerald @andybywire
ListsHierarchiesPolyhierarchiesContinuumsMatricesFacetsSystem mapsetc …
taxonomyNot just hierarchy
“the rules or conventions of order or arrangement”
Organising Knowledge- Patrick Lambe
Socks
faceted classificationMany relationships between
There are many ways of ordering, rather than a single, fixed hierarchy. String multiple taxonomies together at once…
S.R. Ranganathan 1892 – 1972
http://w3.uniroma1.it/
color::pattern::material::function::length
blue::solid::nylon::dress::14in
Where does this go?
What’s next?
ORDERLY≠
ORDER
“Taxonomies provide the lenses by which we perceive and talk about the world we live in.”- Patrick Lambe, Organising Knowledge
places made of connected language
Web Store
PhysicalStore Books
Poetry
we understand places as “nested” structures
taxonomy of place, not just objects
Web Store
PhysicalStore Books
Poetry
people encounter the ‘what’ …
Information on 3rd party
platforms (maps, review sites,
etc.)
3rd party book retailers
Cultural history…
…across many contexts.
Andy Clark, Supersizing the Mind
“culture”
“love”
“fun”
“nature”
“jazz”
“economy”
“smart”
“Recipe Box” – Desktop Web + Mobile App
Membership Card – Physical + Virtual
ecosystems made of language
taxonomy = sensemaking
taxonomy = placemaking
Information Architecture is a series of argumentsfor arranging thingsa particular way
Activity:How are things arranged?
1. Propose a taxonomy strategy for your brand based on the brief of your intended audience.
2. Hang up your work and be ready to discuss it.
Lunch
Organizing information isn’t the hard part. Agreeing is the hard part.
- Abby Covert
Real Agreement Requires Accurate MapsA map is not the territory it represents, but, if correct, it has a similar structure to the territory, which accounts for its usefulness
- Alfred Korzybski
service acquire
service acquire
service acquire
service acquire
Activity:
What now?
1. Split your group in half, and combine with a group working on the other brand
2. Model this new group’s intent for the way this merger plays out in terms of experience strategy
“When strategy and structure meet people and process, our maps must be subject to change, because things rarely go according to plan.”
- Peter Morville
How Things Choreography - Stitching Together Experiences
Should Connect
Architecture is a choreography of the familiar and the surprising.Charles Moore
COMPOSITION
The ‘rules’ make dynamic systems out of labels & relationships …
Links create rules. (And rules can change links.)
Information = multimodal
Machine to Machine
Person to Person
Body to Environment
Chris Risdon / Adaptive Path -- http://www.adaptivepath.com/ideas/the-anatomy-of-an-experience-map/
products/services = multimodal
The ‘rules’ make dynamic systems out of labels and relationships.
Rules For How Things Should Connect
Rules For How Things Should Connect
Rules For How Things Should Connect
Final Activity:Make a concept model to help explain the arguments being made in your intention model and experience strategy in terms of structure.
DUMBENOUGH?
Rhetorical > Pictorial
case study
design story
product
CaseStudies
SOLUTIONS
DESIGN _
ABOUT
designers
materials
research
resources
mag
case study
design story
product
Show & TellLet’s do some comparative admiring of each other’s approaches to the taxonomy strategy and conceptual model for these merged businesses, and hear about the intention they’re meant to line up with.
What’s Next
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