utilizing social media & multimedia communications

Camps Connect OnlineUtilizing Social Media & Multimedia

Communications

Social Media RevolutionYouTube Videohttp://www.youtube.com/watch?v=3SuNx0UrnEo

(A Few) Reasons to

Nearly one billion people use Facebook.

Connect with communities, campers, staff, alumni, industry partners, and join this interactive platform. Get people talking about your camp!

Share fundraising events, photos, stories, and interactive media that funnels traffic to your website.

How to Use Facebook?

Create a Facebook Page for your organization.

Connect with others! CampsIndustry partnersRelated organizations

Facebook PAGE vs. GROUPPage GroupMembers join by clicking

“LIKE” on your page.Useful for marketingInclusive accessPotential global reach Integration with other social

medias & communications

Members join by invite, or request to join.

Useful for connecting in a less public forum.

Exclusive accessConnect with “Friends” onlyStands alone

What is your purpose on Facebook?

How to Use Facebook?

Once you LIKE them, tell them & they’ll LIKE you!

Visit your page often and encourage interaction.At least 2-3 days a week, it only takes a few

minutes!

What to Post?Special Events (ideal for fundraising events)PhotosJob postingsNews Links to interesting articles/videos/photosLinks to your websiteBlog postings

Discussion: Let’s brainstorm some posting ideas!

Building on FacebookConsider purchasing a Facebook Ad

Integrate other social medias with FacebookApplications and details will be discussed

Mention your social media on your website, and other marketing material.

Ask people to SHARE it with their friends and family.

Why ?Honestly, because everybody else is

Spread news instantly and globally

Share ideas, news, resources, and connect with millions of users, and your local online community.

People will ‘follow’ your ‘tweets’....guaranteed.

How to...Twitter?Create a Twitter account for your organization

Use a simple log-in email, username, and password that can be shared with your office staff.

Follow other Twitter Feeds!CampsOrganizationsInterests

How to Twitter?What to Tweet ?

Respond to direct messages

Thank others for following you@Alberta_Camping THX for the follow.

Retweet, Reply, Favourite

Twitter Glossary

#FF, TMB, @LMNOP...what does it all mean!?

http://www.webopedia.com/quick_ref/Twitter_Dictionary_Guide.asp

https://support.twitter.com/articles/166337-the-twitter-glossary#

Why Use YouTube is the 2nd most popular search engine on the

web and is owned by the 1st: GOOGLE

INCREASE SEARCH ENGINE OPTIMIZATION FOR YOUR CAMP!

YouTube Channels can be used like Facebook

Share videos, add ‘favourites’ and playlists

How to Use YouTubeCreate a YouTube Channel

Use an email and password your staff can use

Upload Videos

Create playlists with relatable videos or favourites

Subscribe to other YouTube Channels

Social Media with the ACA

Connect with the Alberta Camping Association

Connect with ACA Members

Support each other

Hey, !!Blogs create interesting content to your webpage

A resource for campers, parents, and organizations within your industry

Content for Social Media Pages, linking to your webpage.

INCREASE SEO, internal blogs increase your search engine results...a lot.

More About Blogging

RSS Feeds, Subscribers, & Comments

Web content should include Meta Data Description

Images and Documents

Links

Together at Last!Integrating your Social Media

Apps for IntegrationPosts on Facebook go automatically to Twitter

www.facebook.com/twitter

Tweets get posted automatically to Facebookwww.twitter.com under APPS

YouTube for Pages (App for Facebook)

Tweets to Pages (App for Facebook)

What About Scheduling Apps?

A web based application that allows you to view, schedule, control, and post to all your social media platforms from one access point.www.hootsuite.comwww.makeuseof.comwww.socialoomph.com

Amy’s opinion of Scheduling Apps

Monthly NewslettersKeep your campers, staff, supporters, and business

partners engaged year round

Share news, events, articles, needs, and ask for feedback.

Links, Links, Links

Include social media

Newsletter Options

Constant Contact (cheap options)www.constantcontact.com

Mail Chimp (free options)www.mailchimp.com

Internal web based mailing system

Be Consistent!

Social Media gains momentum (and loses it)

Outdated posts/material repels “Likes” & “Follows”

People start to expect hearing from you

People will stop sharing you

Concerns Privacy Settings

Choosing Social Media Administrators you trust

Removing SPAMAnti-spam widgets for Blogs

Let’s discuss your concerns

Questions?Contact Amy Hancock

Email: amymariehancock@gmail.comPhone: 780-289-6145Web: www.amyhancock.com

Freelance WriterMultimedia & Online CommunicationsVideo Production/Promotions