using multimedia content toimprove web-based deliveryof legal services

Using Multimedia Content toImprove Web-Based Deliveryof Legal Services

Friday, November 21st

2008 NLADA Annual Conference

Today’s Presenters Gene Donney, NTAPLiz Keith, Pro Bono Net

Agenda Part IWhy use online media? Part IICurrent examples from poverty law

programsPart IIIWhat do I need to get started? Part IVTips for creating effective resources

Why Multimedia Content?

A brief look at current statistical trends of online activity amongst various

client populations

Problems with Available Problems with Available StatisticsStatisticsImprecision; inconsistent terminology

African American, Blacks, Black Americans Hispanic, Latino Little data available on Native Americans and Asian

Pacific Islanders Generalize about ‘Americans’ rather than

inhabitants

Difficult to ascertain who would be low-income according to varying standards

$30,000 or below numbers can reflect students with future earning potential well-above poverty line

It does not take family size into account

All Whites (76%)

All Blacks (56%)

English-Speaking Hispanics

(79%)

18-29 Years Old (92%)

30-49 Years Old (85%)

50-64 Years Old (72%)

65+ Years Old (37%)

No High School Degree (38%)

College Graduates (93%)

<$30K Income (61%)

>$75K Income (93%)

Men (76%)Women

(74%)

*Source: Pew Internet & American Life Survey, December 2007. http://www.pewinternet.org

** This statistic comes from the Pew Internet Project’s Latinos Online data, collected June-October, 2006.

High School Graduates (67%)

Urban (77%)

Rural (64%)

Suburban (77%)

Spanish-Dominant Hispanics (32%)**

Who is online?Who is online?

Broadband AdoptionBroadband Adoption

Source: Pew, “Home Broadband Adoption 2008,” July 2008 http://www.pewinternet.org/pdfs/PIP_Broadband_2008.pdf

Why is Broadband Why is Broadband Important? Important? Necessary to access many online

tools and servicesBroadband includes many options,

including ◦DSL◦Cable Modem◦Fiber◦Wireless◦Satellite◦Broadband over Powerlines (BPL)

Broadband Availability Broadband Availability

Source: NTIA, Networked Nation: Broadband In America 2007, http://www.ntia.doc.gov/reports/2008/NetworkedNationBroadbandinAmerica2007.pdf

Whites (55%)

Blacks (38%)

English-Speaking Hispanics (57%)

18-29 Years Old (74%)

30-49 Years Old (62%)

50-64 Years Old (49%)

65+ Years Old (20%)

No High School Degree (22%)

College Graduates (74%)

<$30K Income (40%)

>$75K Income (77%)

Men (58%)

Women (50%)

High School Graduates (43%)

Urban (60%)

Suburban (56%)

Rural (42%)

*Source: Pew Internet & American Life Survey, December 2007.

http://www.pewinternet.org

Who has broadband?Who has broadband?

Multimedia Multimedia

Current Program Examples

Current program examplesClient legal educationStaff and pro bono attorney

trainingsPublic education and awareness

Arkansas Legal Tube

Illinois Legal Aid Online

Northwestern Legal Services (PA)

Northwestern Legal Services (PA)

Staff and pro bono attorney training

- podcasts

Staff and pro bono attorney training

- webinars

State Bar of Texas

State Bar of Texas

Illinois Legal Aid Online

Online Video Hosting ServicesCost effective way to deliver

videos to your userYouTube is far and away the most

popularSeveral other services provide

similar hosting, some with better features

Advantages of Online Video HostingCostAccessibilityEase of usePotential to reach more clients

YouTube Nonprofit Channelhttp://www.youtube.com/nonprofitsBranding benefitsRotation of your videos in the "Promoted

Videos" areas throughout the siteThe option to have a Google Checkout

"Donate" buttonListing on the Nonprofit channels and the

Nonprofit videos pagesApplication process: Must provide

information about your organization, including your fed tax id number to prove you’re a 501(c)(3)

Uploading Your Video

Embedding Your Video

Other Hosting Services

Max Size Max Length

Resolution

Stereo?

BlipTV 1 GB ? – over 10

? ?

OurMedia Unlimited ? – over 10

? ?

Vimeo 500 MB ? – over 10

1280 X 720

Yes

YouTube 1 GB 10 min 480 X 360 N0

Production tools Audacity – free audio recorder

and editorHandbrake (http://handbrake.fr/)

– open source tool for converting DVDs to MPEG files

Any Video Converter – free and paid versions

Windows Media Maker

Video CamerasWebcam

◦Hercules Deluxe Optical Glass $25◦Logitech QuickCam Pro 9000 $100

Flip Video CameraHDV Camera

Flip Video Camcorder

Effgie: http://www.flickr.com/photos/effigie/2690348459/

HDV Cameras

Josh Bancroft: http://www.flickr.com/photos/joshb/407259142/

Video Editing SoftwareFree editing solutions

◦Microsoft Movie Maker◦Apple iMovie◦Wax◦VirtualDub

Mid-Range◦QuickTime Pro◦Adobe Premiere Elements

More expensive options◦Final Cut Pro◦Adobe Premiere

MicrophonesAudio is important – poor qualify

audio can really ruin a web videoTest your camcorder’s audio

quality – it may be sufficientOther options:

◦Techsmith USB Condenser Microphone

◦Audio-Technica USB Condenser Mic◦Blue Snowflake

Making the most of the mediumStorytelling basics

◦Who are you talking to?◦What do you want them to know?

How can this contribute to topical literacy?

In what context will they be viewing the video?

What’s your attention span?

ResourcesN-TEN We Are Media ToolboxAndy Goodman – The Goodman

CenterLSNTAP Tech Library