unsubscribe preference centers

Unsubscribe Preference Centers

October 2009

Why Recipients Opt Out

• Too Frequent

• Irrelevant Content/Offers

• Also, lack of email address change functionality

Alternatives

Frequency

Format

ChangeEmail

Profile/Preferences

Channel

OtherEmails

Alternatives to Unsubscribing

Promote Alternatives In the Email

50% of one company’s subscribers presented with alternatives to unsubscribing stay!

Good, but requires thinking – “no more than…”

Clear & Simple + Flexibility for Sender

Frequency caps can impact:- Trigger- and behavior-based emails

- Surveys- Specials

Neiman Marcus

Great options, but multiple emails confusing

Old Navy – Demographic Preferences

Crutchfield – Product Type + Location

RSS & Catalog Options

What You’ll Miss…

Multiple Lists

Change Your Mind?

3 Key Options

Kraft

Staples – Really Good, But Not Perfect

Missing:- Frequency Option

- RSS or catalog option- Contact info.

Q & A / Reminders & Contacts

• Loren McDonald– lmcdonald@silverpop.com– Twitter: @LorenMcDonald

www.silverpop.comTwitter: @Silverpop