university co-op social media audit

UT Co-op Social MediaTAGlines

UT Co-op Excels In Social Media

YouTube: Humor & Relevance Draw Attention To Co-op

Include logo in the beginning of videos and on

microphone

YouTube: Alabama’s Popular Vlog

Twitter: Create More Dialogue With Consumers

Twitter: Ways To Gain More Followers

Facebook: Ways To Gain More Followers

Facebook: Users Prefer Product Photos To Ads

Facebook: Students Love Contests

Facebook: Incorporate Hastags and Logo

Telling a story that will inspire others leads to conversation

Facebook: Fan Photo Friday Inspires Others

Instagram: Encourage Tagging and Conversation

Instagram: Incorporate Logo

Boards can be

fun for

students and

relate to

products sold

by the Co-op

Pinterest: Create Relevant Content for Students

Give followers a preview of what’s to come

Pinterest: Share Content on Stronger Channels

Snapchat: Connect With Students In A New Way

Final Recommendations

Leverage social media to create awareness about philanthropy work that involves students• Update social media with current philanthropy effort• A brand video that captures Co-op’s mission that can

be promoted on Facebook• Contest that involves fans learning more about

historical philanthropy efforts• Use social media to advertise on behalf of student

groups

Thank You