unit 8 staying competitive cankaya university - office of basic and elective courses- english unit
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UNIT 8
STAYING COMPETITIVE
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
LISTENING
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
compete(v):Word Formation : competition(n), competitor(n)Definition : if a company competes with another, it tries to get
people to buy its goods or services Synonyms : competition =rivalry / competitor=rivalAntonym :-Collocations : compete for/with/against
Ex: They are competing with foreign companies for a share of the market.
Ex: The Renault Clio competes against such cars as the Peugeot 206.
Ex:The price reduction is due to competition among suppliersEx: Last year, Apple sold twice as many computers as its
competitors.CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
competitive(adj) :
Word Formation : competitiveness(n), competitively(adv)Definition : trying hard to be more successful than other
people or businessesSynonyms : -Antonym :Collocations : highly/more/less/most competitive
Ex: Advertising is a highly competitive business.Ex:The competitive market system also gives us a standard
to compare the real-world economy.Ex: New machinery has improved the company’s
productivity and competitiveness.CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
The ability of a company to compete with others
rival(n) :Word Formation : rivalry(n)Definition : a person or organization that you compete
with in sports, business, etc.Synonyms : competitorAntonym :Collocations : rivalry between, intense rivalry, chief rival
Ex: She left her job and went to work for a rival company.Ex: McDonald’s is competing hard with its chief rival,
Burger King.Ex: There has always been intense rivalry between the UK
and the US.CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
profession(n) :
Word Formation : professionalism(n)Definition : a job that needs a high level of education and
trainingSynonyms : -Antonym :-Collocations : legal/medical/teaching profession, enter/go
into/ join a profession
Ex: Doctors are members of medical profession.Ex: Some students enter the professions such as arts
administration.Ex: Keile was a real professional and had good relationships
with her colleagues. Her competence and professionalism will be missed.
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
The skill and high standards of behaviour expected of a professional person
strategy(n) :
Word Formation : strategic(adj)Definition : a planned series of actions for achieving sth.Synonyms :-Antonym :-Collocations : economic / business strategy
Ex: Everybody hopes that the government’s long-term economic strategy will work.
Ex: The company’s business strategy is compteting with its rivals and being the best in the sector.
Ex: We need to hava a strategic plan for education in the next century.
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
Done as a part of a plan , especialy in military,
business,etc.
recommend(v) :Word Formation : recommendation(n)Definition : to advice someone to do sth, esp because you have
special knowledge of a situation or subject
Synonyms :-Antonym :-Collocations : recommend that, recommend doing,
recommendation for
Ex: Doctors never recommend taking sleeping tablets regularly.
Ex: I recommend that you should get a professional help.Ex: The committee has made several recommendations for
improving standards at schools.CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
Official advice given to someone
consult(v) :Word Formation : consultant(n)Definition : to ask for information or advice from someone
because it’s their job to knowSynonyms :Antonym :Collocations : consult sb about sth, consult with,
management/financial consultant
Ex: An increasing number of people are consulting their accountants about the tax laws.
Ex: I have to consult with my lawyerEx:Even management consultants have a role in
enviromental consulting.CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
Someone whose job is to give advice on a particular subject
recruit(v) :Word Formation : recruitment(n)Definition : to find people to work in a company, do a job,
join an organization, etc.Synonyms :-Antonym :-Collocations : -
Ex: We are not recruiting at the moment. Ex:It’s getting more and more difficult to recruit
experienced staff.Ex: They’ve changed their recruitment policy, and they are
conducting job interview now.CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
LISTENING1. What do you understand by the term “management
consultant” ? Discuss the following questions in pairs: 1.1. Why do you think companies might call in
management consultants to advise them ?
1.2. What experience and personal qualities do you think people might need to be successful consultants?
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
When they are in difficulty, possibly to advise on organizational planning, mergers and acquisitons.
They are often qualified accountants, they need excellent academic results and should be analytical ,objective , sensitive, and able to emphatsize.
LISTENING2. PART A: Note down the reasons Bill Watts gives for firms
calling in a consultant.
1.Their competitiveness has suffered, their market position is being challenged.
2. ........3.Advice on acquiring or merging with another company or
moving into a different market
How closely do they match the ones you gave in 1 ?
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
LISTENING3. Listen to PART B and find answers to the questions
1. quite intimidated2. In his late twenties.3. With suspicion- “like a man from Mars”4. Because he was trained in techniques that were often
unknown in Britain and because they were experts in management theories and gathering market intelligence.
5.Very closely, in order to gain their confidence in the outcome
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
LISTENING4. In PART C Bill discusses the company’s “up-or-out”
policy for its staff. What do you think it means?
Listen and check your answer.
If you are not asked to become a partner then you’re told to leave.
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
LISTENING4. In PART C Bill discusses the company’s “up-or-out”
policy for its staff.
Listen again and answer these questions.
1.What are the long-term prospects for consultants at McKinsey?
2.Why is management consultancy is a high-pressured job?3.What are some of its compensations?
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
LISTENING4. ANSWERS1.What are the long-term prospects for consultants at
McKinsey?
2.Why is management consultancy is a high-pressured job?
3.What are some of its compensations?
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
LISTENING6. Complete the sentences below by changing the word in
italics into an appropriate form, as in the example.1.Commitment 2.Competitiveness3.Rivalry4.Professionalism5.Strategic6.Recruitment7.Recommendations 8. Intelligence
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
READING
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
dominate(v) :Word Formation : dominance(n)Definition : to control someone of something or to have
more importance than other people or things Synonyms :Antonym :Collocations :
Ex: The industry is dominated by 5 multinational companies.
Ex: New Orleans dominated throughout the game.Ex: Turkish Airlines dominates the airlines industry in
Turkey.CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
consider(v) :Word Formation :
Definition : to have a prticular opinion about sth or someone
Synonyms : think, perceiveAntonym :Collocations :
Ex: The local authority considered that the school didn’t meet requirements
Ex: An increase in interest rates is considered unlikely.Ex: She is considered to be one of the best pianists
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
rely(v) :Word Formation : reliance(n)Definition : to depend on sth else to live or existSynonyms : depend onAntonym :Collocations :
Ex: For its income, the company relies on a few new contracts.
Ex: An international company relies on agents to sell its products
Ex:CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
derive(v) :Word Formation :
Definition : to come or develop from sth elseSynonyms : come fromAntonym :Collocations :
Ex: People’s behaviours derive from basic beliefs.Ex:Ex:
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
inevitable(adj) :
Word Formation :-
Definition : impossible to avoid (=certain to happen)Synonyms :-Antonym :-Collocations :-
Ex: A further crisis seems inevitableEx: Facial wrinkles are the inevitable result of aging.Ex: It’s inevitable that he will find out her secret
sooner or later.
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
integrate(v) :Word Formation : integration(n)Definition : to combine or work together in a way that
makes sth more effectiveSynonyms : combineAntonym : -Collocations : integrate with
Ex: Transport planning should be integrated with energy policy.
Ex: Bus and subway services have been fully integrated.Ex: In an increasingly integrated global economy,
pronouncing a crisis is a risky game.CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
conviction(n) :Word Formation :-
Definition : a very strong belief or opinionSynonyms : opinionAntonym :-Collocations :-
Ex: Americans held the conviction that anyone could become rich if they worked hard.
Ex: Some people have a deep convinciton that marriage is for life.
Ex: He has strong convictions about the economic trends.CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
appointment(n) :
Word Formation : appointee(n)Definition : an arrangement for a meetingSynonyms :Antonym :Collocations :
Ex: I’d like to make an appointment to see the doctor.Ex: It’s difficult to get an appointment on Monday
morning.Ex: Dennis had an early-morning business
appointment with a clientCANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
bid(v) :Word Formation :
Definition : to offer to do work or provide services for a specific price, in competition with other offers
Synonyms : offerAntonym :Collocations :
Ex: Three firms bid for the contract on the new buildingEx: Baxley International announced that it bid $11m in
cash to acquire Los Angeles – based company.Ex:
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
merger(n) :Word Formation :
Definition : the joining of 2 or more companies to form a larger one
Synonyms : joiningAntonym :Collocations : merger with /between/of
Ex: It was declared that a merger between two of the largest sortware companies were formed.
Ex: There has been a lot of talk about a merger with a leading bank.
Ex:CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
acquire(v) :
Word Formation : acquisition(n) Definition : to get or gain sthSynonyms :Antonym :Collocations :
Ex: The college acquired a reputation for very high standards.
Ex: In 1998 the business was acquired by a Dutch companyEx: Robinson spent $20 million to acquire the symphony
hall.CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
lucrative(adj) :Word Formation :Definition : letting you earn a lot of moneySynonyms : profitableAntonym :Collocations : highly lucrative
Ex: He inherited aAn increase in consumer demand has made sports shoes retailing a lucrative business. lucrative business from his father.
Ex: An increase in consumer demand has made sports shoes retailing a lucrative business.
Ex: Transferred from Barcelona to Naples, Maradona signed a highly lucrative 3-year contract.
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
revenue(n) :
Word Formation :Definition : money that a busines earns over a period of
time (esp from selling goods & services)Synonyms : incomeAntonym :Collocations :
Ex: Nintendo’s estimated revenue totals $9 billion worldwide.
Ex: They expect to raise enough revenue to pay for their own activities.
Ex:CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
stagnant(adj) :Word Formation :
Definition : not changing or making progress (continuing to be in a bad situation)
Synonyms :Antonym :Collocations : stagnant economy
Ex: A government is planning to revive the stagnant economy
Ex: Ticket sales have been stagnant.Ex: The lack of an efficient railway system was a major
factor to the stagnant economy.CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
leverage(adj) :
Word Formation :Definition : influence that you use to make people do what
you want Synonyms : influence, powerAntonym :Collocations :
Ex: Turkey has promised not to use its control of the rivers for political leverage.
Ex: As a result of the merger, the company has more leverage in the USA now.
Ex:CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
stall(n) :
Word Formation :
Definition : Synonyms :Antonym :Collocations :
Ex:Ex:Ex:
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
READING1.
What are the biggest drinks manifecturers in Turkey?
How competitive is their promotion of their products?
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
READING2. Read the text about the rivalry between the world’s
two biggest beer companies and answer the questions.
1.Why can Anheuser-Busch claim to be the world’s most important brewer?
2.How did the Belgian beer company Interbrew grow to become the world’s biggest brewer?
3.Complete the table below comparing the two rivals.
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
READING2.ANSWERS1.Why can Anheuser-Busch claim to be the world’s most
important brewer?Because it makes Budweiser, which is the world’s
biggest-selling beer.1.How did the Belgian beer company Interbrew grow to
become the world’s biggest brewer?It merged with Brasil’s AmBev, Latin America’s largest
brewer.
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
READING
2.3. Complete the table below comparing the two rivals.
Anheuser-Busch InterbrewAnBev
Brands __________________ ________________
Strengths __________________ ________________
Weaknesses __________________ ________________
Geographical influence __________________ ________________
Budweiser , Tsingtao
Dominance of US market; products sell in 80 markets; Budweiser brand;strong
balance sheet; clear lines of management
World’s largest brewer by volume; has global influence;
fast growth
Stella Artois, Beck’s Brahma
Stuck in the US market, overseas ventures have been tentative, overreliance on
Budweiser brand
May be growing too fast; hasn’t integrated previous acquisitions
well
US, Mexico, ChinaBelgium, Brazil, the
Netherlands, Canada, the UK, GErmany
READING
3. Which firm is in the strongest position to contest domination of the world beer market?
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
READING4. Match words from the text in the beginnings of
sentences 1-5 with their endings a-e.
1. c2.b3.e4.a5.d
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
WORKBOOK
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
consultancy(n) :
Word Formation : consultant (n)
Definition : a company that gives advice on a particular subject
Ex: They increasingly make revenue from research and consultancy services for commercial firms.
Ex: In 1985 he had set up a consultancy firm which advised the government on economic growth
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
stress(n)
Word Formation : stressful(adj)expert(n)Word Formation : expertise(n)
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
breakdown(n) :
Definition : the failure of a system
Ex: A sudden rise in oil prices could lead to a breakdown of the economy.
Ex: There has been a serious breakdown in relations between the two countries.
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
breakthrough(n) :
Definition : an important discovery
Collocations : major breakthrough
Ex: Scientists have made a major breakthrough in the treatment of cancer
Ex: With further funding, the research team hope to achieve a breakthrough.
Ex: Their findings led to a major technological breakthrough
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
high flier(n) :
Definition : someone who is extremely succesful in his job or in school
Ex: The company was once a high-flier in the disk drive business
Ex: She was a high-flier in the class, so everyone used to ask for help before the exams.
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
backfire(v) :
Definition : if a plan or action backfires, it has the opposite effect to the one you intended
Ex: The company’s policy backfired when a number of employees threatened to quit.
Ex: His plan to get attention backfired, and instead of being promoted he lost his job.
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
go like clockwork :
Definition : to happen exactly the way you have planned
Ex: The concert went like clockworkEx:
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
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