understanding folksonomy (tagging that works)

Post on 03-Feb-2022

7 Views

Category:

Documents

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

InfoCloud Solutions, Inc. - 2006

Understanding Folksonomy(Tagging that Works)

Thomas Vander WalPresented to: d.construct

Brighton, England :: 8 September 2006

InfoCloud Solutions, Inc. - 2006

Wutzatag?

InfoCloud Solutions, Inc. - 2006

Tagging: Definition

❖ Simple data/metadata externally applied to an object

❖ Used for sorting

❖ A hook for aggregating

❖ Provides identifier and/or description

❖ Personal markers

InfoCloud Solutions, Inc. - 2006

The “F” Word

InfoCloud Solutions, Inc. - 2006

Folksonomy

InfoCloud Solutions, Inc. - 2006

❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval

❖ The tagging is done in a social environment (shared and open to others)

❖ The act of tagging is done by the person consuming the information

Folksonomy: Definition

InfoCloud Solutions, Inc. - 2005

Folksonomy: Value

The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may come from inferred understanding of the information/object.

People are not so much categorizing, as providing a means to connect items (placing hooks) and provide their meaning in their own understanding.

InfoCloud Solutions, Inc. - 2006

Folksonomy Triad

Object Identity

Metadata

Interest

VocabularyDefinition

InfoCloud Solutions, Inc. - 2006

Looking for Others

Object Identity

Metadata

Definition

InfoCloud Solutions, Inc. - 2006

Dual Folksonomy Triad

Object Identity

Metadata

Definition

Vocabulary

Terminology

Interest

Culture

Community

InfoCloud Solutions, Inc. - 2006

Folksonomyvs.

Taxonomy

InfoCloud Solutions, Inc. - 2006

Taxonomy vs. Folksonomy

Taxonomy Folksonomy

Business Customer

Product

InfoCloud Solutions, Inc. - 2006

Taxonomy & Folksonomy

Taxonomy Folksonomy

InfoCloud Solutions, Inc. - 2006

The Value of Tagging for Business

InfoCloud Solutions, Inc. - 2006

Business Tensions

Naming control People’s vocabulary

In-house Outside service

£££ w/ value £ w/ unknown value

Consistent Emergent

InfoCloud Solutions, Inc. - 2006

❖ Improved understanding of customers

❖ Current terminology (all of it)

❖ Market segmentations

❖ Ability to easily follow the customer

Business Gains

InfoCloud Solutions, Inc. - 2006

So, Who Tags?

InfoCloud Solutions, Inc. - 2006

About 0.5% of people on the Web tag

InfoCloud Solutions, Inc. - 2006

Why do People Tag?

InfoCloud Solutions, Inc. - 2006

❖ Their OWN use/value first❖ Add Perspective/Context

❖ Missing metadata❖ Emergent Vocabulary❖ Personal descriptors

❖ Refindability❖ Aggregation of information❖ Task-based aggregation

❖ State Interest❖ Sociality

Reasons People Tag

InfoCloud Solutions, Inc. - 2006

Every Tag is Sacred

InfoCloud Solutions, Inc. - 2006

Every person is an expert in their own vocabulary (tags)

InfoCloud Solutions, Inc. - 2006

Shape of Tags

InfoCloud Solutions, Inc. - 2006

Where Do People Tag?

InfoCloud Solutions, Inc. - 2006

Tag Venues

❖ Social Bookmarking del.icio.us, RawSugar

❖ Media Flickr, Dabble, LastFM

❖ Shopping Amazon

❖ Geo-Location Platial

❖ Mobile Socialite

❖ Intranet IBM’s Dogear, Scuttle

❖ OS (files) Apple Mac OSX Tiger

InfoCloud Solutions, Inc. - 2006

Tag Venues

Wherever there is a digital object or marker

InfoCloud Solutions, Inc. - 2006

Using Tag Services

InfoCloud Solutions, Inc. - 2006

❖ Tagging❖ Descriptions❖ Feeds❖ Interface❖ Additional offerings

❖ Groups❖ Favorites❖ Rating❖ Search❖ Save page

Tag Services Offer

InfoCloud Solutions, Inc. - 2006

Interaction❖ Tags

❖ Delimited combinations❖ Space❖ Comma❖ Quotes for compound words

❖ Suggested tags❖ From own tags❖ From other’s tags❖ Automated from object content

❖ Tag Combinations

InfoCloud Solutions, Inc. - 2006

❖ Rating

❖ Stars

❖ Positive/negative

❖ Favorite

❖ Feeds

❖ RSS/ATOM

❖ API

❖ How much access to data/metadata?

Interaction

InfoCloud Solutions, Inc. - 2006

Art of the Pivot

InfoCloud Solutions, Inc. - 2006

RawSugar Pivots

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

Scanning

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

Spheres of Sociality

Mass

Collective

Selective

Personal

InfoCloud Solutions, Inc. - 2006

Collective

InfoCloud Solutions, Inc. - 2006

MyWeb - Interesting

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

Selective

InfoCloud Solutions, Inc. - 2006

Del.icio.us My Network

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

Personal

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

Filtering

InfoCloud Solutions, Inc. - 2006

Clustering

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

Tag Combinations

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

TagCloud

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

Show Flat List

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

Shopping

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

InfoCloud Solutions, Inc. - 2006

Improvements

InfoCloud Solutions, Inc. - 2006

Value of Taggingfor Non-taggers

InfoCloud Solutions, Inc. - 2006

Volatility of Tagged Object

InfoCloud Solutions, Inc. - 2006

Tethering Needed

❖ When object is updated

❖ Corrected/Edited

❖ New Content

❖ Removed

❖ Similar items

❖ Archive access

InfoCloud Solutions, Inc. - 2006

Granular Social Network

InfoCloud Solutions, Inc. - 2006

URL: http://infocloudsolutions.comE-mail: thomas@infocloudsolutions.comE-mail: thomas@vanderwal.netAIM: vanderwal

Contact

top related