uber re-launch 2015
Post on 15-Feb-2017
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UBER SAFETY
UBER VS TAXI DRIVERS
Uber's share of the market rose from 9% in the first quarter of 2014, to 29% in the first
quarter of 2015, while taxis went from 52% to 35%.
UBER BLACKUber Black – (Similar to a limo or metro car service)
Premium option,Licensed chauffeurs of black sedans and SUVs,
Follows state law,
Background checks on drivers,
$1 million in liability insurance,
Cars inspected once a year to earn certification sticker that’s visible on back window to police.
UBER XLow cost option,
Drivers use their own vehicles,
No licensed chauffeurs, and not required to get “vehicle for hire” licenses,
Background check on drivers,
$1 million in primary coverage – when a driver is transporting a passenger.
Controlled media plan in response to the crisis
Advertising Copy for:Print TV
OnlineBillboards
Public Service Announcement:Beginning of Crisis
End of Crisis
Social Media for Product Crisis: Content Calendar
Controlled Media Plan in response to the crisis:
Crisis: UBER Drivers boycotting / drivers want higher wagesFocus: Listen and Respond ImmediatelyIssues: Increase costs for insurance, fuel, unfair fare shareResponse: Provide new incentives, and use traditional and online media communicate the changes
Provide a platform so UBER drivers can voice continual issues, suggestions, and responses from our drivers (2 way platform)
Result: This will assist in the crisis and getting our drivers back on the road
Media types: traditional and online media platforms with verbiage
PSA : public service announcement on radio will better reach our targeted audience, and the affected coverage areas
Advertising Copy for Print
TIP YOUR UBER DRIVER TODAYAnother way to thank your driver
For more information go to our website: www.uber/drivertips.com
Advertising copy for TV
Who Drives With UBER
https://www.youtube.com/watch?v=qUSMGCkd2DE
AV Format / Adv. Copy for Tv
VIDEO AUDIO
Advertising copy for TV:Client: UBER Product: UBER driver servicesTitle: UBER Drivers / Everyone Drives with Uber Length: 37 seconds Writer: Tammy Jimenez
WS – SILOUETTED BIG CITY BACKGROUND, CLEARER CITY BACKGROUND WITH THE SUN COMING UP. WORDS OVER BACKGROUND: WHO DRIVES WITH UBER? (WORDS STREAM OUTWARDS OFF PAGE).
WCU – FEMALE IN THE PARK WITH SON IN ARMS, THEN FEMALE GETTING IN HER CAR, SHOW CELL PHONE INDICATING: YOU ARE OFF LINE & WITH PUSH OF GREEN BUTTON YOU ARE ONLINE,THEN BACK IN THE PARK WITH SON PLAYING
Music:Better than ever Intro Version By: House of sounds (Pound 5.com – Light, upbeat music, establish, than under) 37 seconds
W/F: (VO) My name is Kristina and I drive with UBER (break) because it gives me the time to spend with my son.
Advertising Copy for Online
UBERuber.com/usa
It is time that your trips around town, are the (scrolling) fastest, cheapest, coolest, most fun
Uber gives you $ 20 for your first trip. Enter the code COOLHUNTERUSA
and begin to travel as you deserve .
Advertising Copy for Online
Advertising Copy for Billboard
Public Service Announcement Beginning of Crisis
Radio PSA – Live Scripts (UBER Drivers Boycott)Use: Immediate: TFN (Til further notice)Time: 30 seconds Agency: Nuts & Bolts, Inc.Title: UBER Drivers USA, DRIVERS SPOKE, WE LISTENEDMain Point:Our drivers have expressed concerns with their wages for transportation fairs. Here at UBER we are listening and responding to readily provide incentive programs to compensate our dedicated drivers so they may reach a higher potential in their career. Visit our website at www.uber.com to see the new compensation programs and apply today. ###
Public Service Announcement End of Crisis
Radio PSA – Live Scripts (UBER Drivers Boycott)Use: Immediate: TFN (Til further notice)Time: 30 seconds Agency: Nuts & Bolts, Inc.Title: UBER Drivers USA, On the Road AgainMain Point:Our drivers expressed concerns with their wages for transportation fairs. Here at UBER we listened and responded. UBER readily provided incentive programs to compensate their dedicated drivers. Our drivers are pleased with the changes and are out there to be your personal driver. For more information, visit our website at www.uber.com to see the new compensation programs and apply today. ###
Social Media for Product Crisis
Any Questions
UBER drivers On the Road Again – Willie Nelsonhttps://www.youtube.com/watch?v=1TD_pSeNelU
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