types of celebrity endorsements
Post on 11-Apr-2017
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CELEBRITY ENDORSEMENT
TYPES OF CELEBRITY ENDORSMENT
Testimonial:
The celebrity acts as a spokesperson for the brand.
Imported:
The celebrity performs a role known to the audience.
Invented:
The celebrity plays a new, original role.
Observer:
The celebrity assumes the role of an observer commenting on the brand.
Harnessed:
The celebrity's image is integrated with the ad's storyline.
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