type of online journal differ from a website as entries are displayed by date blog can be part of a...

Type of online journal

Differ from a website as entries are displayed by date

Blog can be part of a website

Bloggerwww.blogger.com

Wordpresswww.wordpress.com

Organizational Example: Heritage Resources Centre Blog

www.heritageresourcescentre.blogspot.com

Used by an organization to promote their activities

Can be written by multiple people in the organization

Professional Feel

Example: Adventures in Heritage www.adventuresinheritage.com

Used to promote a person, or keep a record of their activities

Usually written by one person Can be less formal, written from a

personal view point

Organizational Annapolis Royal Heritage, Nova Scotia http://annapolisroyalheritage.blogspot.com National Trust for Historic Preservation, United States http://blog.preservationnation.org

Personal History to the People http://historytothepeople.ca Historical Reminiscents http://krista-mccracken.blogspot.com

#1 – Have a purpose #2 – Be Consistent

#3 – Create a Series of Posts

#4 – Complement Other Social Media

Know what you want to get out of having a blog, this will drive your content and measures of success

Heritage Resources Centre Blog Goals:› Promote the Work of the

Centre› Support Centre’s mission

of education about the heritage field Content – posts about

projects being undertaken, post about heritage event

Success: participation in quizzes, HRC name recognized

Adventures in Heritage Goals: › Chronicle my experiences › Create Connections

Content – posts about events I attend, links to great articles and projects by others, interviews with professionals

Measures of Success: connections (twitter chat, writing for other publications)

Post items on a regular basis Heritage Resources Centre

› Daily Monday – Friday Adventures in Heritage

› Monday/ Wednesday/ Friday

Series Creates interest and repeat visitors

Heritage Resources Centre – Architectural Styles Quiz

Adventures in Heritage – 52 Weeks of Hamilton Buildings

Your blog should complement other social media your are using, not duplicate it

Heritage Resources Centre Workshop: › Blog – 4-5 pictures with

captions as an overview of the workshop, posted the day after the workshop

› Twitter – quotes or observations during the workshop

› Facebook – Full album of pictures from the workshop (link provided on blog)

Use a verity of types of post (e.g pictures, lists, event listings, links)

Under 500 words Can schedule posts ahead of time Ask questions to encourage comments Social media (including blogs) are

meant to be social!

Kayla Jonaskajonas@uwaterloo.ca 519-888-4567 ext.

36921

Twitter – HRC : @HRCHeritage

Twitter – Personal: @jonaskayla