tyny revised 2013 ppt
Post on 23-Jun-2015
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H2 adex slows to 4.7% from earlier 7.3%
1
H2’13 Original Revised
TV 7.6% 5.9%
Print 4.8% 0.7%
Radio 5.7% 2.5%
Digital 30.0% 30.0%
OOH 3.8% 3.8%
Cinema 21.4% 12.2%
Total 7.3% 4.7%
Growth rates v/s H2 2012
H2 defined as July-Dec
A slowing economy Weakening rupee
H2 slowdown brings down full year growth
from 9.9% to 8.5%
2
Categories growing Categories slowing
• Political parties & government spending
to increase owing to general elections in
2014 and state elections in 2013
• Auto- Many new launches lined up in the
forthcoming months
• Media to continue on new channel and
program launches
• FMCG facing pressure on raw material
prices and manufacturing processes
• Telecom- handset manufactures heavily
dependent on imports of smartphones
and feature phones
• BFSI- Interest rates not relenting,
financial markets under performing
2 key concerns
Digital spends will hold rest will slowdown
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