twitter saves newspapers

Post on 09-May-2015

285 Views

Category:

News & Politics

0 Downloads

Preview:

Click to see full reader

DESCRIPTION

A talk I gave to some of our reporters about using Twitter as a platform for reporting live news events -- and not just to push links. Refers to Ottawa Citizen Twitter coverage of several live news events, including the criminal trial and acquittal of Ottawa Mayor Larry O'Brien.

TRANSCRIPT

saves newspapers.

saves newspapers.

…maybe.

How we use Twitter now…

• Following newsmakers

How we use Twitter now…

• Following newsmakers (…or other journalists)

How we use Twitter now…

• Following newsmakers (or other journalists)

• Finding sources

How we use Twitter now…

• Following newsmakers (or other journalists)

• Finding sources• Pushing links

Instead, use Twitter to report news…

• As it happens, nearly live• From the scene• Direct to readers

• Scoops competitors• Room for extra detail

(including photos)• Replaces notebook

Great for newspapers

• Puts us on even footing with radio and TV

• Bloggers and “citizen” journalists, eat our wake

Twitter-able news events

• Crime, fire or accident scenes• Court cases, especially

verdicts• Meetings or debates• Concerts• Sports

Twitter-able news events

• Crime, fire or accident scenes• Court cases, especially

verdicts• Meetings or debates• Concerts• Sports

Limitations

• Still a limited number of users• Competitors are reading you.• No good way to monetize (yet)

Making Twitter pay

• Web-hosted, next to ads• Better integration of ads• Tiered access• Tweets delivered to any

platformSMS, RSS, email, Facebook

Technology

• TwitterBerry or UberTwitter

• Laptop + RocketStick

• Laptop + WiFi

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Twitter style for journalism

• Use #hashtags, #cdnpoli, #swinelineott, #sens, #fail.

• Don’t use abbreviations, texting jargon like l8r, u r :(.

• Capitalize and punctuate.• Use quotations and quote

marks wherever possible.

Twitter tone

• Lighter than in conventional reporting

• Interactive• Fallible

Twitter troubles

• Bias• No indemnity (yet)• Everything is public

Twitter

• Don’t Tweet drunk

Twitter

• Don’t Tweet drunk

Twitter

• Don’t Tweet drunk• Follow @shitmydadsays

Twitter

• Don’t Tweet drunk• Follow @shitmydadsays

-30-

top related